A short introduction to gamification in series of events as social responsibility to teach startups and small business owners what expect and what to look for.

1. Gamification
A Simple Introduction
Alireza Ranjbar Shourabi

2. I help businesses
change the
Behavior of their
customers and
employees,
hopefully for the
better!
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3. Human Focused
Sciences
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4. 4/38

5. What is there
to CONTROL?
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6. Influence
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7. Achievement
Oriented
Perception
of Value
Price
Sensitivity
There is much more ...
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8. Nudge
One of them is
Positive Reinforcement
Indirect Suggestions
High ROI
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9. There is much more ...
Choice Architecture
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10. Some
hiStory
50s
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11. More
History
-2500s
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12. Trends
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13. Trends
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14. Trends
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15. Some Statistics in Usage
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16. Some Statistics in Usage
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17. What is Gamification?
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18. 18/38

19. Player Types
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20. Point Systems Leaderboards
Some Elements
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21. Some Elements
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22. Engagement
High levels of participation
Deep connection
Long-term relationship
LOYALTY
TRUE
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23. Engagement
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24. No Single Metric!!!
Recency
Virality
Frequency
Rating
Duration
Engagement
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25. Engagement
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26. The Atom
Motivation
Internal and External factors
that stimulate desire and
energy in people to be
continually interested in and
committed to a job, role or
subject and to exert persistent
effort in attaining a goal.
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27. SDT
Motivation
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28. FLOW
Motivation
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29. Frame
Works
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30. Frame
Works
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31. My
Design
Process
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32. Play - Learn - Design and of course Repeat
for further studies
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33. Review the presentation for better knowledge retention.
Thank You
for participating!
Alireza Ranjbar Shourabi

34. Loyalty
Bonus
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35. Loyalty Faces
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36. Loyalty Tiers
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37. Loyalty Versions
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38. You're still here ;)
Thank You!
Alireza Ranjbar Shourabi