Second session of a course on introduction to gamification I tutored in Fanap for product designers and developers.

1. Alireza Ranjbar Shourabi

2.  “It’s not about ‘gamifying.’ It’s about driving
revenue, saving costs, making people more
efficient.” – Bob Marsh, CEO, LevelEleven

3.  Career / Job / Hobby / Habit
 Games we should play
 Gamification Definition
 Engagement
 Loyalty ???
 Engagement Metrics
 Gamification Don’ts
 Gamification Divisions

5.  Learning from games and their abilities to
connect with people.
 Using game elements while knowing that a
game is a lot more.
 Thinking like a game designer.
 Having objectives other than winning in the
game

6.  External
 Marketing
 Sales
 Customer engagement

8.  Internal
 HR
 Productivity enhancement
 Crowd sourcing

10.  Behavior change
 Health and wellness
 Sustainability
 Personal finance
 Social good applications

11.  User
 Customer
 Employee

12.  Games are the future of work, fun is the new
responsible
 Serious != Frivolous
 What type of Activities have potential for
FUN ?

13.  Count some topics that are not fun.
 Planting crops all day long
 Killing people in worst possible ways
 Air traffic control (highest suicide rate)
 Cleaning a baby (the smell)
 Waiting for tables (boring)
 ….

14.  Count some topics that are not fun.
 Planting crops
 Killing people
 Air traffic control
 Cleaning a baby
 Waiting for tables
 What does make a game fun?

15.  Game Mechanics
 Point
 Level
 Badge
 Leader-board
 ….
 Wheel of Fortune

16.  Dopamine for the brain
 Challenge
 Achievement
 Reward

17.  Recognition
 Badge
 Level
 Leader-board
 Accessibility
 Control
 Tangible
 Meaning brings the “Overvalue”

18.  Who is the winner?

19.  Motivation

20.  Sex
 Violence
 Game
 Prediction
 Control
 Joy
 Redo

21.  Sex
 Violence
 Game
 Prediction
 Control
 Joy
 Redo
 Flow

22.  MihalyCsikszentmihalyi
 Being in the zone

23.  Mastery
 Destress
 Fun
 Hard (Winning)
 Easy (Exploring)
 Altered State (Change the feeling)
 Social (engaging with other people)
 Socialize

24.  Winning
 Problem-solving
 Exploring
 Chilling
 Teamwork
 Recognition
 Triumphing
 Collecting
 Surprise
 Imagination
 Sharing
 Role Playing
 Customization
 Goofing off
• Fun can (and should) be designed
• Fun can be challenging!
• Appeal to different kinds of fun

25. Killer / Achiever / Socializer / Explorer

33.  Thinking like a game designer
 You’re Not a game designer
 You’re Not a gamer
 Get the player playing and Keep them playing
 Your participants are your players
 Engage your players

37. Alireza Ranjbar Shourabi