An introductory talk about the persuasive design for a user experience course . This would be the presentation file for the talk. Including theories, methods and strategies.
13. 13
Persuasion:
is an umbrella term of influence
and can attempt to influence a
personโs beliefs, attitudes,
intentions, motivations and
behaviors.
Systematic persuasion:
Appeals to Logic and reason
Heuristic persuasion:
Appeals to Habit and emotion
14. 14
Persuasive Design:
Is an area of design practice that
focuses on influencing human
behavior through a productโs or
serviceโs characteristics.
Persuasive Technology:
Is broadly defined as tech that is
designed to change attitude or
behaviors of the users through
persuasion and social influence.
15. Persuasive
D E S I G N
Domains
Designer User Society
Charitable
Evil
Commercial
Motivational
15
48. Persuasion
D A R K
48
Patterns
โข Presumptuous defaults
โข Friction
โข Guilt
โข Unexpected results
โข Easy in, difficult out
โข All or nothing
โข Throffer = treat + offer
โข Privacy zukering
49. E T H I C S
49
Persuasion
Transparent
Upfront about intent
Nudge
Manipulation
Deceptive
Disregard user interest
Shoving