company presentation for EECS 441

1. by Alice Liu (amliu)
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2. The Problem...
● listeners want a convenient way to
access digital music
● musicians want more people to
discover their music, while also
protecting their work
...and the Product
a music streaming platform!
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3. Persona
● Millennial
● Frequent mobile user
● Interested in discovering
new tech and media
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4. 5

5. 6

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7. Financials
● Market Cap: 25.45B
● 36% of global market share in music streaming
● Profitable quarters: Q4 2018, Q3 2019
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8. Leadership
Co-founders Martin Lorentzon and Daniel Ek
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9. Spotify first
launches in
Sweden
2008
Taylor Swift
removes music
from Spotify
2014
Launches in US
with Facebook
integration
2011
Spotify goes public
through direct
listing
2018
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10. personalized + social
music streaming
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11. What’s hot?
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● personalized playlists
● social sharing

12. Competition
Spotify Apple Music TIDAL
FREE TIER ✅
200M+ ACTIVE USERS ✅
60M+ TRACKS ✅ ✅
EXCLUSIVE LICENSING ✅ ✅
CREATOR TOOLS ✅ ✅
ORIGINAL AUDIO CONTENT ✅
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13. Predictions
If Spotify can...
1. diversify content
2. support and retain artists
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14. Thanks for listening!
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15. References
https://newsroom.spotify.com/company-info/
https://newsroom.spotify.com/2019-02-06/spotify-reports-q4-and-full-year-2018-earnings/
https://www.spotifyforbrands.com/en-US/audiences/
https://www.investopedia.com/articles/investing/120314/spotify-makes-internet-music-make-money.asp
https://www.goodwatercap.com/thesis/understanding-spotify
https://www.npr.org/sections/therecord/2017/06/09/532238490/taylor-swift-returns-to-spotify-amends-her-relationship-to-str
eaming
https://www.nytimes.com/2018/09/06/business/media/spotify-music-industry-record-labels.html
https://www.riaa.com/wp-content/uploads/2019/09/Mid-Year-2019-RIAA-Music-Revenues-Report.pdf
https://www.forbes.com/sites/monicamercuri/2019/02/06/spotify-reports-first-quarterly-operating-profit-reaches-96-million-pai
d-subscribers/#6310f3785dc9
https://finance.yahoo.com/quote/SPOT/
https://www.fool.com/investing/2019/06/04/how-risky-is-spotify.aspx
https://thenextweb.com/facebook/2011/09/28/spotify-gains-1-million-new-users-from-facebook-integration/
https://www.statista.com/statistics/244990/spotifys-revenue-and-net-income/
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