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Lase-tech
DIGITAL MARKETING PLAN
Outlines
1- Brand Identification.
2- USP.
3- Business Goals.
4- Target Audience.
5- Current digital Situation.
6- Competitors Analysis.
7- Action Plan.
8- Digital Channels.
Brand Identification
 Lase-tech is aesthetic device company.
 Focused treatment of hair removal, body imaging, cosmetics, body
shaping, pigmentary skin lesions, treatment of acne, varicose leg
veins, and cellulitis.
 The Company sells its products under three major supplier lines;
Quanta system, FotoFinder and our own brand LT cosmetics.
 The company has three branches in UAE, KSA and Egypt.
USP
 The USP (unique selling point) for lase-tech is machines from known
supplier Quanta System.
Business Goals
 The priority is getting more leads to achieve sales.
 The second one is building a strong social media presence and make
brand awareness.
 The long-term goal is becoming the market leader in the aesthetic.
Target Audience
 All derma clinics and hospitals (Dermatology and aesthetics).
Current Digital Situation
Total Website Visits: 5k visits.
Total Followers on FB: 9.2k followers.
Total Followers on Twitter: 90 followers.
Total Followers on LinkedIn: 2,260 followers.
Total Followers on Instagram: 520 followers.
Competitors Analysis
Lase tech - Digital Marketing Plan.pptx
Imdad.com
imdad has been at the forefront of energy-based aesthetic medicine in the middle east,
providing solutions to over 2,500 clinics, and serving them from 16 offices based in 9
countries across the region. We have been carefully selecting the technologies that are
most suitable to cater to our region’s specific skin type demands, which has helped us
become the comprehensive solutions provider that we are today. Our long-term
relationships with clients transcend the transactional aspect and go deeper into working
together to actualize the region’s potential in aesthetic medicine, guiding each clinic to
fulfill that potential, and helping them build a reputation of excellence while increasing
their return on investment.
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
Imdad Digital Numbers
Fb followers no: 4.3k followers.
Insta followers: 6,268 followers.
Twitter followers: 136 followers.
YouTube subscribers: 3,460 subscribers.
Total website visits: 51.5 visitors.
Types of content: videos.
Last month change: 17.18%
Avg visit duration: 00:03:00.
Bounce rate:57.06%.
Page per visit: 4.23.
Post interaction: 8.3%.
Notes For Imdad
They are using high quality video content.
The focused-on website, fb and Instagram.
Publishing high quality content on Instagram and had a very good
engagement rate there.
Had a very good organic traffic to website so more than 50% of
website traffic comes only from organic search.
Didn’t launch enough paid campaigns.
Weak activities with email marketing.
Lase tech - Digital Marketing Plan.pptx
AMICO
AMICO engages in sales, marketing, service engineering and integrated
professional support solutions for advanced medical devices.
The company specializes in the following clinical therapies and products:
Orthopedics, arthroscopy, sports medicine, spinal surgery, minimally invasive
surgery, trauma & extremities, neurology, laser therapies, robotic surgery,
medical imaging, sonography, CT-Scan, MRI, radiology, ENT, hearing aids,
dermatology, biomaterials, pharmaceuticals, cosmeceuticals, ophthalmology,
optometry, vision care, optical instruments, contact lenses and premium
eyewear.
The company employs 1,000+ people with direct operations in 13 countries in
the MENA region operating from 22 offices. AMICO Group was founded by Akef
El Maghraby M.D. & Mehran Hazarian in 1984 and is headquartered in Dubai
United Arab Emirates.
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
AMICO Digital Numbers
Fb followers no: 7,147 followers.
Total website visits: 11,676 visitors.
Types of content: only static images.
Last month change: -4.84%
Bounce rate:51,54%.
Page per visit: 2.64.
Post interaction: 4.6%.
Avg visit duration: 00:01:30.
Notes For AMICO
They aren’t active enough on social media and the only channel that
are using is FB.
The only active channel for the company is website.
Posting irregularly on fb.
They didn’t use any video content.
The only source to get traffic to website is the organic search.
Didn’t launch any paid campaigns.
Lase tech - Digital Marketing Plan.pptx
ARAMED
ARAMED Arabian Medical Enterprises LLC was founded by Eng. Khaled Younes in
2003, establishing the first office in the UAE. In 2005, we successfully crossed borders
for the first time, expanding our venture to the GCC Market. Today we are proudly
covering the entire Middle East and North Africa Region, and celebrating 19 years of
success and expertise, with a remarkable presence in the industry, and an outstanding
position amongst competitors.
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
ARAMED Digital Numbers
Fb followers no: 750 followers.
Insta followers: 4,177 followers.
LinkedIn followers: 5991 followers.
TikTok followers: 31 followers.
YouTube subscribers: 428 subscribers.
Total website visits: less than 5k visitors.
Types of content: images and videos.
Bounce rate:31,46%.
Page per visit: 2.89.
Post interaction: .15%.
Avg visit duration: 00:01:37.
Notes For ARAMED
Website is very weak and didn’t get any traffic just only from
employment websites.
The only two active channels for the company is website are
Instagram and LinkedIn.
Didn’t launch any paid campaigns.
The engagement rate on social media is very weak.
The positive point is they are using TikTok which is a promising and
fast-growing platform but didn’t give it enough interest.
Lase tech - Digital Marketing Plan.pptx
DANSYS
DANSYS a private company, one of the leading medical equipment distributors in the
region with more than decade of history built with a mixture of boldness, innovation and
visionary spirit that helped modeling our evolution and the evolution of the medical
sector itself..
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
DANSYS Digital Numbers
Fb followers no: 20,325 followers.
Insta followers: 3,132 followers.
LinkedIn followers: 7,796 followers.
Twitter followers: 26 followers.
Total website visits: less than 5k visitors.
Last month change: 288.29%
Types of content: images and videos.
Bounce rate:69.44%.
Page per visit: 1.73.
Post interaction: .001%.
Avg visit duration: 00:00:28.
Notes For DANSYS
The average visit duration for visitors is very low which means site
has some technical issues or the attract random traffic.
Has good number of followers on social media.
Didn’t launch any paid campaigns.
The engagement rate on social media is very weak.
Website has a good traffic from keywords and search engine.
Social media performance in general is very weak.
Lase tech - Digital Marketing Plan.pptx
Lumenis
Lumenis is a global leader in the field of minimally-invasive clinical solutions for the
Ophthalmology and Aesthetic markets and is a world-renowned expert in developing and
commercializing innovative energy-based technologies, including Laser, Intense Pulsed Light
(IPL) and Radio-Frequency (RF).
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
Lumenis Digital Numbers
Fb followers no: 43,167 followers.
LinkedIn followers: 6,894 followers.
Twitter followers: 4,300 followers.
YouTube subscribers: 3,390.
Total website visits: 12,850 visitors.
Last month change: 73,85%
Types of content: images and videos.
Bounce rate:92.70%.
Page per visit: 1.13.
Post interaction: .01%.
Avg visit duration: 00:00:24.
Notes For Lumenis
The average visit duration for visitors is very low which means site
has some technical issues or the attract random traffic.
Has good number of followers on social media.
Didn’t launch any paid campaigns.
The engagement rate on social media is very weak.
Website has a good traffic from keywords and search engine.
Social media performance in general is very weak.
They don’t exist on Instagram.
They are using high quality visuals.
Lase tech - Digital Marketing Plan.pptx
Dubimed
Dubimed With over 37 years of experience in the medical field, we have decided to establish DUBIMED
Medical Supplies—a fresh company with expertise and a strong background in the medical aesthetics
equipment and supplies industry.
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
Lase tech - Digital Marketing Plan.pptx
Dubimed Digital Numbers
Fb followers no: 588 followers.
LinkedIn followers: 2,462 followers.
Instagram followers: 5,417.
Total website visits: less than 5k visitors.
Last month change: 209,56%
Types of content: images and videos.
Bounce rate:24.42%.
Page per visit: 4.78.
Post interaction: 1.1%.
Avg visit duration: 00:05:30.
Notes For Dubimed
The traffic to website only from two countries.
100% of traffic comes from search engine and keywords.
The average session duration for the visitor is good.
As all competitors, the company didn’t invest at any paid ads.
The social media activities not effective enough because that didn’t
make any traffic to website and the social media engagement rate is
weak also.
Channel we will focus on
Action Plan
According to website
We will make a full analysis report to lase-tech website and all things
that we need to edit.
Will prepare a keyword list after making an analytical keyword
research.
Start to optimize website to get high rank in search engine.
Start to launch a google ads campaigns to get more traffic and
achieve more sales.
According to Social Media
We will prepare an action plan and content calendar for social
media to make a good awareness about lase-tech and competitive
advantage.
Will prepare high quality visual content to set up a strong presence
on social media.
Shot videos for devices and user generated content that will help us
to enhance the brand image and increase sales.
Will launch a paid campaigns on FB, instagram and linked in to show
our work to more targeted people, generate traffic for website and
get leads for sales.

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Lase tech - Digital Marketing Plan.pptx

  • 2. Outlines 1- Brand Identification. 2- USP. 3- Business Goals. 4- Target Audience. 5- Current digital Situation. 6- Competitors Analysis. 7- Action Plan. 8- Digital Channels.
  • 3. Brand Identification  Lase-tech is aesthetic device company.  Focused treatment of hair removal, body imaging, cosmetics, body shaping, pigmentary skin lesions, treatment of acne, varicose leg veins, and cellulitis.  The Company sells its products under three major supplier lines; Quanta system, FotoFinder and our own brand LT cosmetics.  The company has three branches in UAE, KSA and Egypt.
  • 4. USP  The USP (unique selling point) for lase-tech is machines from known supplier Quanta System.
  • 5. Business Goals  The priority is getting more leads to achieve sales.  The second one is building a strong social media presence and make brand awareness.  The long-term goal is becoming the market leader in the aesthetic.
  • 6. Target Audience  All derma clinics and hospitals (Dermatology and aesthetics).
  • 7. Current Digital Situation Total Website Visits: 5k visits. Total Followers on FB: 9.2k followers. Total Followers on Twitter: 90 followers. Total Followers on LinkedIn: 2,260 followers. Total Followers on Instagram: 520 followers.
  • 10. Imdad.com imdad has been at the forefront of energy-based aesthetic medicine in the middle east, providing solutions to over 2,500 clinics, and serving them from 16 offices based in 9 countries across the region. We have been carefully selecting the technologies that are most suitable to cater to our region’s specific skin type demands, which has helped us become the comprehensive solutions provider that we are today. Our long-term relationships with clients transcend the transactional aspect and go deeper into working together to actualize the region’s potential in aesthetic medicine, guiding each clinic to fulfill that potential, and helping them build a reputation of excellence while increasing their return on investment.
  • 18. Imdad Digital Numbers Fb followers no: 4.3k followers. Insta followers: 6,268 followers. Twitter followers: 136 followers. YouTube subscribers: 3,460 subscribers. Total website visits: 51.5 visitors. Types of content: videos. Last month change: 17.18% Avg visit duration: 00:03:00. Bounce rate:57.06%. Page per visit: 4.23. Post interaction: 8.3%.
  • 19. Notes For Imdad They are using high quality video content. The focused-on website, fb and Instagram. Publishing high quality content on Instagram and had a very good engagement rate there. Had a very good organic traffic to website so more than 50% of website traffic comes only from organic search. Didn’t launch enough paid campaigns. Weak activities with email marketing.
  • 21. AMICO AMICO engages in sales, marketing, service engineering and integrated professional support solutions for advanced medical devices. The company specializes in the following clinical therapies and products: Orthopedics, arthroscopy, sports medicine, spinal surgery, minimally invasive surgery, trauma & extremities, neurology, laser therapies, robotic surgery, medical imaging, sonography, CT-Scan, MRI, radiology, ENT, hearing aids, dermatology, biomaterials, pharmaceuticals, cosmeceuticals, ophthalmology, optometry, vision care, optical instruments, contact lenses and premium eyewear. The company employs 1,000+ people with direct operations in 13 countries in the MENA region operating from 22 offices. AMICO Group was founded by Akef El Maghraby M.D. & Mehran Hazarian in 1984 and is headquartered in Dubai United Arab Emirates.
  • 25. AMICO Digital Numbers Fb followers no: 7,147 followers. Total website visits: 11,676 visitors. Types of content: only static images. Last month change: -4.84% Bounce rate:51,54%. Page per visit: 2.64. Post interaction: 4.6%. Avg visit duration: 00:01:30.
  • 26. Notes For AMICO They aren’t active enough on social media and the only channel that are using is FB. The only active channel for the company is website. Posting irregularly on fb. They didn’t use any video content. The only source to get traffic to website is the organic search. Didn’t launch any paid campaigns.
  • 28. ARAMED ARAMED Arabian Medical Enterprises LLC was founded by Eng. Khaled Younes in 2003, establishing the first office in the UAE. In 2005, we successfully crossed borders for the first time, expanding our venture to the GCC Market. Today we are proudly covering the entire Middle East and North Africa Region, and celebrating 19 years of success and expertise, with a remarkable presence in the industry, and an outstanding position amongst competitors.
  • 31. ARAMED Digital Numbers Fb followers no: 750 followers. Insta followers: 4,177 followers. LinkedIn followers: 5991 followers. TikTok followers: 31 followers. YouTube subscribers: 428 subscribers. Total website visits: less than 5k visitors. Types of content: images and videos. Bounce rate:31,46%. Page per visit: 2.89. Post interaction: .15%. Avg visit duration: 00:01:37.
  • 32. Notes For ARAMED Website is very weak and didn’t get any traffic just only from employment websites. The only two active channels for the company is website are Instagram and LinkedIn. Didn’t launch any paid campaigns. The engagement rate on social media is very weak. The positive point is they are using TikTok which is a promising and fast-growing platform but didn’t give it enough interest.
  • 34. DANSYS DANSYS a private company, one of the leading medical equipment distributors in the region with more than decade of history built with a mixture of boldness, innovation and visionary spirit that helped modeling our evolution and the evolution of the medical sector itself..
  • 38. DANSYS Digital Numbers Fb followers no: 20,325 followers. Insta followers: 3,132 followers. LinkedIn followers: 7,796 followers. Twitter followers: 26 followers. Total website visits: less than 5k visitors. Last month change: 288.29% Types of content: images and videos. Bounce rate:69.44%. Page per visit: 1.73. Post interaction: .001%. Avg visit duration: 00:00:28.
  • 39. Notes For DANSYS The average visit duration for visitors is very low which means site has some technical issues or the attract random traffic. Has good number of followers on social media. Didn’t launch any paid campaigns. The engagement rate on social media is very weak. Website has a good traffic from keywords and search engine. Social media performance in general is very weak.
  • 41. Lumenis Lumenis is a global leader in the field of minimally-invasive clinical solutions for the Ophthalmology and Aesthetic markets and is a world-renowned expert in developing and commercializing innovative energy-based technologies, including Laser, Intense Pulsed Light (IPL) and Radio-Frequency (RF).
  • 45. Lumenis Digital Numbers Fb followers no: 43,167 followers. LinkedIn followers: 6,894 followers. Twitter followers: 4,300 followers. YouTube subscribers: 3,390. Total website visits: 12,850 visitors. Last month change: 73,85% Types of content: images and videos. Bounce rate:92.70%. Page per visit: 1.13. Post interaction: .01%. Avg visit duration: 00:00:24.
  • 46. Notes For Lumenis The average visit duration for visitors is very low which means site has some technical issues or the attract random traffic. Has good number of followers on social media. Didn’t launch any paid campaigns. The engagement rate on social media is very weak. Website has a good traffic from keywords and search engine. Social media performance in general is very weak. They don’t exist on Instagram. They are using high quality visuals.
  • 48. Dubimed Dubimed With over 37 years of experience in the medical field, we have decided to establish DUBIMED Medical Supplies—a fresh company with expertise and a strong background in the medical aesthetics equipment and supplies industry.
  • 53. Dubimed Digital Numbers Fb followers no: 588 followers. LinkedIn followers: 2,462 followers. Instagram followers: 5,417. Total website visits: less than 5k visitors. Last month change: 209,56% Types of content: images and videos. Bounce rate:24.42%. Page per visit: 4.78. Post interaction: 1.1%. Avg visit duration: 00:05:30.
  • 54. Notes For Dubimed The traffic to website only from two countries. 100% of traffic comes from search engine and keywords. The average session duration for the visitor is good. As all competitors, the company didn’t invest at any paid ads. The social media activities not effective enough because that didn’t make any traffic to website and the social media engagement rate is weak also.
  • 55. Channel we will focus on
  • 57. According to website We will make a full analysis report to lase-tech website and all things that we need to edit. Will prepare a keyword list after making an analytical keyword research. Start to optimize website to get high rank in search engine. Start to launch a google ads campaigns to get more traffic and achieve more sales.
  • 58. According to Social Media We will prepare an action plan and content calendar for social media to make a good awareness about lase-tech and competitive advantage. Will prepare high quality visual content to set up a strong presence on social media. Shot videos for devices and user generated content that will help us to enhance the brand image and increase sales. Will launch a paid campaigns on FB, instagram and linked in to show our work to more targeted people, generate traffic for website and get leads for sales.