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Itqan Case Study.pptx

  1. How had we achieved 600K sales with less than 5k ads budget ?
  2. Brand Names ITQAN UPVC Industry UPVC windows Platforms FB Objectives Lead generation Number of leads 309 CPL (cost per lead) 15 LE Ads budget 4,640 LE Revenue 600,000 LE
  3. Actional Steps Study the industry and define the unique selling point for our business. Make a full competitor's analysis and check the active/winner ads for every competitor. Trained the call center team to make a follow up with leads and generate maximum number of orders from leads. Launch the lead generation campaign.
  4. Ad set Area We worked with budget 150 LE per day. Created 2 ad sets: - the 1st one is targeting the ideal customers for the business. - the 2nd one is we used the old data base that business had we make a lookalike audience for them.
  5. Creatives 3 creatives from high quality previous work based on the company had a strong portfolio. 1 video from the company owner explaining why to choose itqan and what is the main advantage and our main value. 1 video showing the product and what is the problem will be solved by the product in a practical way.
  6. Creatives
  7. Campaign Results