1. Personal Brand Canvas
Ali David

2. Arena
• Which industry, market, and/or field do you want to work
within?
Working in an industry related to the Entertainment/Retail is
my passion. Apple, Sony and Adidas are one of the main
industries I would love to apply and work in as Marketing
Manager.

3. Identity
• Who are You?
My name is Ali David, I am student from Full Sail University
achieving my degree for Entertainment Business.
• What Makes you unique?
I am a very determined and a hard-working person, I always
try my best to achieve my goals without wasting any time.

4. Skills
• What can you do?
I am highly proficient in problem-solving, I have a high knowledge
at numbers and computers, and good communication skills.
• What talents, skills, and abilities can you claim that are relevant
to your future employer, customers, or clients?
For the future, I will expect to have new skills gained, and also a
higher confidence towards myself from of all the things I have
achieved in the past.

5. Profession
• What do you do and how do you do it differently than
others? What is your approach to work?
The thing that makes me unique is that I focus on the
things I love doing. I also don’t get bothered If I am required
to do something else that I would not enjoy since I love to
stay busy all the time.

6. Credentials
• Why are you credible?
I am a highly social and honest person, I also tend to be highly friendly and
always open for any conversation.
• What makes you trustworthy to your future employer, customers, or
clients?
Showing my past work experience and results on how I am as a person in
the workplace. By that my future employee, customer or client will have the
knowledge that if they work with me, I will have an honest work,
environment etc.

7. Promise
• What promise will you make to your future employer, customers, or
clients?
Completing any favor they require, earning their trust and confidence,
and trying to express my ideas and suggestions both for them and for
the industry.
• What problem(s) do you solve?
Solving any threats by developing multiple solutions and future plans
that I would consider for the company to improve and prevent any other
threats for the future.

8. Positioning
• Why should someone hire or work with you rather than your competition?
Because I am a highly achievable person, never break any promises, and always focus
on the future and the challenges.
• How do you want your audience to think of you?
I want them to think of me as a highly determined person that loves to work and having
hopes to achieve our goals as a team.
• How are you different than your competition?
I am different because of the background knowledge I have attained from Full Sail and
my way of thinking in compared to others. I am also highly organized, a perfectionist,
and I am always willing to help others on anything they need.

9. Audience
• Which employers, customers, or clients needs to know you?
Those who work on the industries that I will be targeting to apply for. Customers and clients who enjoy the
entertainment of new technology and the future.
• Who influences them?
Television, social media, innovations, music, and those who feel more comfortable on their job with the
help of new technology.
• Where can you find your audience?
I would find them on industries specifically related to the entertainment, such as concerts, movie theaters,
and on places like Apple, Sony, or Microsoft.
• What interests and opinions do these individuals hold?
People who have an interest towards the future, innovation, and how they might see something that can be
highly useful for someone to make their life much more comfortable.
• What kind of activities are they engaged in outside of work?
Anything that would make them feel amused to prevent them from being bored, such as watching
television, navigating on social media, watching videos online, or trying something else that would make
them entertained.

10. Network & Marketing
• How will you gain the attention of your future employer, customers, or clients?
By giving them a brief introduction about myself, getting highly focused on my work,
and completing all of the favors they would need.
• How can you create a strong relationship with your audience?
Interacting with them would be one of the keys, trying to meet with them outside of
work, and trying to build trust as time passes on.
• What type of content will you publish online to provide value to your audience?
I will be discussing about my everyday life and all the things I have achieved in the
past, I will also try to talk to my audience in relation to any issues they are facing and I
will try my best to give them suggestions on what they can do to achieve those goals.

11. Competitors
• Who else might you be competing with for a job, sale, or contract?
Dalton Carter of Orlando, Florida, who is graduating with a B.S. in Marketing in
the University of Central Florida in 2020.
Abby Marshall of Winter Park, Florida, who is graduating with a B.S. in
Marketing in the Florida State University in 2020.
Phillip Latham of Orlando, Florida, who is graduating with a B.S. in Business
Administration in the University of Florida in 2020.
• How do you compare to them?
With all the competitors I have compared to me are experiences in Leadership,
Microsoft Office, Strategic Planning, and Public Speaking.

12. Professional Development
• What do you need to improve upon in order to reach your career goals and how will you go about
making these improvements?
Working harder and trying to learn ways online on how I can improve myself and looking for strategies in
order to improve my skills.
• What skills and abilities do you need to develop to stand out from your competition?
Having a lot of knowledge towards computers, such as Microsoft Office, and high knowledge towards
new media, entertainment, marketing, and communication.
• What type of mentor or coach will you seek to help you develop professionally?
I will look for a coach who has good skills and knowledge towards marketing, management, and
leadership. Also having someone who has some skills in computers, specifically in Microsoft Office.
• How much time do you need to dedicate to these improvements?
I would say depending on the dedication and the focus I will put on this kind of effort. If I work hard on it,
then I would have attained those improvements in a shorter amount of time than I was expecting to take.

13. Goals
• What do you want to achieve by developing your personal brand?
My greatest achievement is wanting people to recognize me on who I am and how I relate to my
branding as a way to motivate others towards their success.
• Are you seeking to grow your brand awareness?
For now I plan to expand my brand to be more recognized by trying to stay active towards my social
media platforms and on my website.
• Improve your professional image?
By keeping clean my social media accounts, being optimistic and respectful towards others and
always willing to keep my promises.
• What is the purpose for your personal branding endeavors?
The main attempt for my personal brand is to help others by trying to motivate them to complete their
objectives, and trying to make them stay determined and positive while they are achieving them.

14. References
Maragoni, A. (2018, May 3). Entertainment Industry Accounting. Retrieved from
http://blogs.calcpa.org/hot-topics/2018entcochairs/#.XEPy789KgmJ
Piece, O. (2018, September 10). The problem with self-sovereign identity: We can't
trust people. Retrieved from https://www.paymentscardsandmobile.com/the-
problem-with-self-sovereign-identity/
American University. (n.d.). Career Skills Initiative. Retrieved from https://
www.american.edu/careercenter/skills.cfm
Davies, J. (2016, June 07). The state of the sustainability profession, 2016. Retrieved
from https://www.greenbiz.com/article/state-sustainability-profession-2016
Icons, A. (n.d.). Corporate Development. Retrieved from https://www.iconfinder.com/
icons/2166622/
cooperation_partnership_partnership_cooperation_team_teamwork_icon_icon
Misner, I. (2015, July 27). The Real Secret to Success Isn't Really a Secret. Retrieved
from https://www.entrepreneur.com/article/248786

15. References Pt.2
Zolotareva, K. (2017, June 14). ASO Competitor analysis and benchmark step-by-step with
TheTool. Retrieved from https://thetool.io/2017/how-to-track-aso-competitors
Hubspot. (2015, February 11). How to Build a Loyal Audience Online. Retrieved from
https://phoenixhug.uberflip.com/inbound-hub-insiders/how-to-build-a-loyal-audience-
online-infographic-2
National Junior College. (n.d.). Singapore International Science Challenge (Challenges).
Retrieved from https://nationaljc.moe.edu.sg/singapore-international-science-challenge-
challenges/
BR Research. (2017, May 17). Expanding, not levelling the playing field. Retrieved from
https://www.brecorder.com/2017/05/17/348948/expanding-not-levelling-the-playing-field/
Latumahina, D. (2016, December 9). The Power of Determination. Retrieved from https://
www.lifeoptimizer.org/2016/12/09/the-power-of-determination/
Great Performers. (n.d.). The Only 6 Habits You Need to Cultivate to Be Successful.
Retrieved from https://greatperformersacademy.com/habits/the-only-6-habits-you-need-
to-cultivate-to-be-successful

16. Competitor’s references
D, Carter. (n.d). 2020 Marketing Student. Retrieved from
https://www.linkedin.com/in/dalton-carter-a6b27a159/
A, Marshall. (n.d). Florida State University Class of 2020.
Retrieved from
https://www.linkedin.com/in/abby-marshall-b23947163/
P, Latham. (n.d). Student at University of Florida. Retrieved
from
https://www.linkedin.com/in/phillip-latham-543917159/