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The Next Generation of Retail Part 2 - A Game Changer for Retail Cloud

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This is the second instalment in our Next Generation Retail Series. The customer-centric and data-driven New Retail concept integrates online and offline to create an enhanced omni-channel customer experience and smarter business operation. Learn more about Alibaba Cloud’s offer in retail transformation and how the solutions enable you to improve your customer experience at different touch points during their journey, as well as fulfill optimization of your business operation.

See webinar recording of this presentation at:
https://resource.alibabacloud.com/webinar/live.htm?spm=a2c5p.11425181.0.0.38463c86uU42VU&webinarId=45

Publicada em: Tecnologia
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The Next Generation of Retail Part 2 - A Game Changer for Retail Cloud

  1. 1. 1 /23 A Game Changer for Retail Cloud – Empowering Diversified Retail Formats Next Generation Retail Part 2
  2. 2. 2 /11 Alibaba Innovation Across Retail Formats SHOPPING MALL COSMETICS STORE HYPER MARKET BABY STORE CORNER SHOP GROCERY STORE CAFE ELECTRONICS STORE FRESH FOOD MARKET RURAL STORE
  3. 3. 3 /11 Retail Cloud Business Engagement by Alibaba Enabling online promotions for traditional brands Suning, a recognized brand in the digital and electrical appliances market Intime, receiving recognition for its innovative offline shopping experiences and various merchandise Supermarket channel for consumers seeking grocery and fresh foods Market leader in home decoration products and houseware Boosting sales of local grocery shops by enhancing their marketing, delivery, and inventory management Cuntao, known as the Taobao for E-business in rural areas Koubei provides restaurant search and discovery service to connect customers with restaurants
  4. 4. 4 /11 Tao Café – The Cashier-free Store • Store entry by QR code; consumers have to bind biological characteristics with Taobao ID • A consumer can purchase a product physically in the store (or online) by using an interactive screen at each table • An intelligent camera tracks a consumer inside the store and provides shopping recommendations on their mobile device • Automatic payment through checkout sensor door or via facial recognition A cashier-free store deeply integrated with Taobao ID account
  5. 5. 5 /11 Hema – Transforming the Fresh Food and Perishable Goods Market • Unlike online shopping, customers can check the real commodity in the store before purchase • No requirement for cash or credit cards as both the store and the mobile app accept payment by Alipay only • Consumers can scan every item in the store with their mobile apps and use Alipay account for payments • Delivers ready-to-cook meals to consumers within a radius of 3 km in 30 minutes with full cold chain delivery An example of New Retail model that merges online and offline retail to provide a streamlined experience for trying and buying fresh food
  6. 6. 6 /11 Intime Retail – Reimagining Instore Shopping Experience Intime is one of the biggest real estate companies with commercial and retail properties in China. Intime owns shopping malls across major cities in China and has plans to open up many more. Digitalization Intime is overhauling its operating model with a particular focus on redefining the brand and digitalizing the supply chain for better efficiency. Omnichannelization Intime is leveraging Alibaba Cloud’s big data capabilities to understand customers’ needs and enhance the omnichannel experience. Platformization Intime relies on Alibaba Cloud’s data platform for unifying the online and offline information of customers, products, and services. Entertainmentization Intime integrates leading fashion, art, and lifestyle icons into its malls, in line with consumers’ growing preference for experiential retail.
  7. 7. Tmall Convenience Store – Transforming the Community Stores One-Stop B2B Platform that integrates POS (point of sale), warehouse system, and big data analysis TMall Brand Taobao Brand TMall Store Platform Region Warehouse City Warehouse Front-end Warehouse SHOP City Partner is a offline recruiting and training partner. It helps retail stores to cooperate in the management of supply, purchase and so on, as well as promoting the sales. • Store decoration & upgrade • Intelligent device setup • Online restocking • Hot merchandise recommendation • Online sales analysis • Customer profiling within 3 km (basic information, habit, consumption characteristics, etc.) • Shelf optimization recommendations Purchase (POS), warehouse, restocking system, Business recommendation 7 /11
  8. 8. 8 /11 Ele.me – O2O Platform, Delivers in 30 Minutes with Smart Logistics Ele.me (roughly means “Hungry now?”) is a professional online-to-offline (O2O) catering and food delivery platform in China. Ele.me covers more than 2000 cities in China, with more than 1.3 million joining shops, over 3 million riders and more than nine million daily orders. Their goal is “Deliver Everything (in) 30 minutes.” Multi-factor modeling Takes weather, vendor/user habit, and rider behavior into consideration Smart dispatching Real-time rider task/load/location/limitation analysis provides the best delivery plan Best route suggestion Provides real-time route plan and transportation suggestion Cloud-based system Provides scale-up capability without limitation 29 mins average delivery time 500 ms fast feedback 9 million orders per day 200+ million cost savings annually
  9. 9. 9 /11 HomeTimes – Modernizing the Furniture Store • Alibaba opened an offline furniture store in Hangzhou in 2017, another 15-20 stores planned in 2018 • The product portfolio includes more than 20,000 SKUs of home products • Majority of products are sourced from big data analysis from Tmall merchants • Integrates Alibaba’s AR and VR capabilities and accepts QR code (Taobao ID) for sales
  10. 10. 10 /11 Starbucks Coffee Wonderland – Multi-sensory Retail Experience The space is not just a coffee shop but a theatre. It is a fantastic journey of sight, hearing, taste, smell and touch. It is a collection of high-end technology with sophisticated equipment and design of the floor space. The ultimate show move the factory into the store Product fusion chocolate, beer, wine, tea, etc. Digital retail Experience Starbucks’ first Augmented Reality experience store Starbucks already has over 600 stores in Shanghai – the largest number of stores in any city where Starbucks has a presence.

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