2. August 3, 20152
Passenger Intelligence Services
Launched in 2005
Offers a global solution
Leverages unique worldwide ticketing data
Provides our members with alternatives to MIDT
Provides ease-of-use interface with practical tools
Implemented at over 50+ different customers
Reduced processing requirements
Reduced market intelligence costs
Complements other data sources
Increased visibility on real market dynamics
4. August 3, 2015
4
Data Source
Issued tickets through IATA’s BSP
Date of Ticket
Issuance
Date of Ticket
Issuance
Location of
Issuance (Agent
Number)
Location of
Issuance (Agent
Number)
Fare BasisFare Basis
Month of
Travel/
Trip duration
Month of
Travel/
Trip duration
FAREFARE
Airport of OriginAirport of Origin
Connecting Airport(s)Connecting Airport(s)
Final Destination
(Airport, Country,
Region)
Final Destination
(Airport, Country,
Region)
Date of Ticket
Issuance
Month of Ticket
Issuance
Location of
Issuance (Agent
Number)
Point of Sale
Issuance (Agent
Number)
Fare BasisFare Category
Month of
Travel/
Trip duration
Month of
Travel
FAREFARE
Airport of OriginAirport of Origin
Connecting Airport(s)Connecting Airport(s)
Final Destination
(Airport, Country,
Region)
Final Destination
(Airport, Country,
Region)
CarrierCarrierCarrierMKT carrier
Date of Ticket
Issuance
Date of Ticket
Issuance
Location of
Issuance (Agent
Number)
Location of
Issuance (Agent
Number)
Fare BasisFare Basis
Month of
Travel/
Trip duration
Month of
Travel/
Trip duration
FAREFARE
Airport of OriginAirport of Origin
Connecting Airport(s)Connecting Airport(s)
Final Destination
(Airport, Country,
Region)
Final Destination
(Airport, Country,
Region)
Date of Ticket
Issuance
Month of Ticket
Issuance
Location of
Issuance (Agent
Number)
Point of Sale
Issuance (Agent
Number)
Fare BasisFare Category
Month of
Travel/
Trip duration
Month of
Travel
FAREFARE
Airport of OriginAirport of Origin
Connecting Airport(s)Connecting Airport(s)
Final Destination
(Airport, Country,
Region)
Final Destination
(Airport, Country,
Region)
CarrierCarrierCarrierMKT carrier
5. August 3, 20155
Data source
The most comprehensive aviation database
available
Over 80,000 travel agencies
includes online agencies
82 BSP offices
170 Countries
Over 400 airlines
Members and non-members
E-tickets
29 CRS/GDS
6. August 3, 2015
6
Data source
Sigma TravelSky Technology Axess
Sabre Abacus Infini
Worldspan Carmel El Al System Topas
Galileo SITA Flexplan Holidays
Concorde Travel Deutsches Reiseburo Go International Travel
Consolidated Travel Dr Blank Gullivers Pacific Group
New Horizons Tui - Touristik Union International Tek Travel
Tartas Ticketing Systems Arga Delight
Start Ticketamer ProCon
Iris SAS Ticketing System
8. August 3, 20158
Trip break rules
9 different “and/or” rules
Class assignment
5 different categories
Fare processing
Actual fare vs. market average fare*
Fare masking regression pro-ration averaging
Mapped to a single currency
* Per class of service. All classes analyses will show different fare numbers as those are aggregation of all classes.
MarketIS Features and Reports
Data Processing Rules
9. August 3, 20159
Trip Break Rules
Brings data to true O&D level
Simple round-trip itineraries are the majority (e.g. JFK-
LAX-JFK)
Simple one-way one coupon itinerary e.g. JFK-LAX
Breaks for long stay-over use following criteria: 8 hrs for
intra-continental and 18 hrs for inter-continental
Breaks for excessive circuitry
10. August 3, 2015
10
Fare Category Rules
First Class
Business Class
Economy Full Fare
Discounted Economy Class
Others
ATPCO Class Mapping started September 1st 2012
MarketIS uses ATPCO RBKD mapping submitted by
the Airline for these 5 categories:
In the occasion that an Airline does not submit their class mapping
to ATPCO, they will be mapped according to IATA’s Standard
Reservation Booking Designators
11. August 3, 2015
11
Fare Category Rules (cont.)
IATA Standard Reservation Booking Designators are
used to group fares into the following categories:
12. August 3, 201512
Fares Methodology
Fares are averaged at O&D / class level and sales month
Fares masked if less than 3 carriers or one carrier has
more than 80% market share
Yield-curves based regression is used where fares are
masked
Revenue is Pax multiplied by Fare
Currency Conversion
Local currencies are mapped to either USD/EUR using monthly IATA
exchange rate tables
Round Trip revenues are prorated into directional revenues
13. Fare Rules
Definitions:
August 3, 201513
NTFA
SPAM
COAM
COBL
COBL
TAXES
FPAM
Net Fare
Supplementary
Amount
Commission
Commissionable
Amount
Form of Payment
Amount
Average fare
15. BSP data does not have complete coverage of the
passenger market. Non-BSP data includes:
Low Cost Carriers / Direct airline sales
Scheduled Charters / Non BSP markets
Same level of detail as Level 3
Without point of sale information
Provides full market insight (total market size estimates)
August 3, 201515
MarketIS Plus takes coverage to 100%
Designed to provide detailed market
estimates for non-BSP data by using
advanced algorithms to scale O&D statistics:
16. MarketIS Plus sources include:
IATA MIS / RAS databases (load factor by country / region /
continent)
IATA schedule information - SRS Analyser (seat capacity)
Other IATA unique databases (WATS, traffic data)
Public and government data
US DOT data (DB1B domestic & T-100 statistics)
Airport data as reported and load factors
Other industry sources and totals (LCC load factor reports)
Quality of Service Index (“QSI”) and network tools
August 3, 201516
17. MarketIS Plus methodologies
August 3, 201517
Build itineraries using network
planning tools
Allocate traffic to itineraries
based on service preference
(QSI)
Total demand allocated is kept
in sync with total leg control
totals
Validate results
Use in limited number of cases*
Based on BSP data
capture
Scale data at airline and
segment level and match
control totals
Using a number of control
total sources
Scale each itinerary to
match control totals at
segment level
Validate results
Used in majority of cases
TCN Processing
(Fares )
Methodology
TCN Processing
(Fares )
Methodology
TCN Processing
(Fares )
Scale BSP data
to totals
TCN Processing
(Fares )
Methodology
TCN Processing
(Fares )
Methodology
TCN Processing
(Fares )
Service based O&Ds
Data Analysts
Data Integration
Integrated Market
Size
* LCCs and markets with limited BSP coverage
18. True Origin & Destination
Represents the place where a journey commences and
continues over connecting points to final destination.
August 3, 201518
Flight Segment
Represents a passenger’s traffic flow between the
origin and destination with behind and beyond traffic
flow.
21. 3 August 201521
MarketIS is an Easy-to-Use Web Tool
Multiple reporting capabilities
Reports by O&D
Reports by region
Reports by flight segment
Capacity Reports
Mapping Tool
Exporting capabilities (HTML, Excel, ASCII,
Charts)
User friendly Fast Powerful tool
22. 3 August 201522
MarketIS has a robust Capacity Database
Data reflects input from 900+ airlines including many
LCCs
99.9% of all worldwide scheduled flights are
captured
Complete worldwide schedule coverage
Airline schedules for every month since January
2000
11 months of future airline schedules
Contains all the mandatory elements defined in
IATA’s Standard Schedules Information Manual
(SSIM)
Data aggregation and validation performed by
23. 23
Why combine SRS Analyser with MarketIS
in a single interface:
Benefits
Learning
Learning is simplified - same look and feel, same functionalities
Dedicate your learning time at mastering your Planning Skills, not
your computer skills
Exactitude
No errors due to different list definitions
Custom lists can be used for both supply and demand
Speed
Immediate toggle between two information source: BSP data and
SRS data
24. SRS Methodology
Segment Based
Only direct flights and flights with a
stop
Connections (possible)
Flight Connections
Misconnections
Connection Builder
Flights with Stops
0
1
0 or 1
August 3, 201524
Multi-Stop Flights
Multi-Stop Report
Traffic Rights Information
Restricted flights
Code Shares
25. Report Overview
More than 20 predefined schedule
reports
Precise monthly, weekly and daily Pax & Cargo
schedules
Airport operations
Code Share operations
Multiple display option
Multi-level drill down options
2 mapping tools
Capable of displaying capacity data in a
comprehensive visual format
August 3, 201525
26. 2013 SRS Analyser developments
New Mapping tool
New Graphic display
Multiple Drill-Down options
New Time Series
Enhanced Seat Counts and Cabin Class breakdowns
August 3, 201526
