How to better control your blog content quality
•Download as PPTX, PDF•
1 like•692 views
Slides shares my methods of accurately measuring the value of blog content with the help of carefully selected metrics. Also, here's a webinar recorded video - https://www.youtube.com/watch?v=cPR5Nh3Guec
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to How to better control your blog content quality
Similar to How to better control your blog content quality (20)
More from AlexandraTachalova
More from AlexandraTachalova (20)
Recently uploaded
Recently uploaded (20)
How to better control your blog content quality
- 1. How to better control your blog content quality (including guest posts).
- 3. Social media shares are not 100% reliable.
- 4. • More than 1,000 answers from UK, US and Europe • Distributed with the help of digital marketing tools and communities The Agency Survey
- 5. After 3 months published on Entrepreneur http://www.entrepreneur.com/article/252933
- 6. I earned it!
- 7. Twitter Profile visits! 0 500 1000 1500 2000 2500 3000 3500 4000 4500 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 The month when my blog post was published
- 8. HOW?!
- 9. Checking Twitter shares with BuzzSumo
- 10. Checking Twitter shares with BuzzSumo
- 11. Checking Twitter shares with BuzzSumo
- 12. 68% of Twitter shares are from spammy sources and bots.
- 13. TWO WEEKS AGO
- 14. Alex I have the list of blogs where we can contribute. From which one do you want me to start? Client From the one that have the most sharable articles on SMM A chat with a client
- 15. Are you kidding me?!
- 16. Quality is greater than or equal to quantity!
- 17. SEJ vs. Moz
- 18. Traffic from Social Media channels
- 19. Top 10 articles: SEJ vs Moz
- 20. There’s no “free” content!
- 21. Links are still the major ranking factor.
- 25. Irrelevant or low quality content leads to unhappy audience.
- 26. Summarize my lessons! • Don’t rely blindly on social shares, look at other metrics • It’s better to have less content, but high quality • Be careful of “free” content
- 27. How to avoid sponsored content and links that harm quality: • Ahrefs • Majestic • CognitiveSEO • Moz Open Site Explorer • Kerboo • SERPstat
- 28. Domain Analysis with Ahrefs
- 29. Domain Analysis with Ahrefs
- 30. Domain Analysis with Majestic
- 31. Domain Analysis with Kerboo
- 32. Domain Analysis with SERPstat
- 33. How to measure content quality: • Social Shares and traffic from SMM channels • Referring domains and backlinks • Referral traffic • Bounce rate and exit rates • Average session duration • Conversions
- 34. How to measure content quality:
- 35. Conversions are the most important.
Editor's Notes
- It was above the average on Enterpreneur by social shares.
- It was above the average on Enterpreneur by social shares.
- When it’s going to be a home run. It was above the average on Enterpreneur by social shares.
- It was above the average on Enterpreneur by social shares.
- It was above the average on Enterpreneur by social shares.
- It was above the average on Enterpreneur by social shares.
- It was above the average on Enterpreneur by social shares.
- It was above the average on Enterpreneur by social shares.
- Moz has around 2-3 articles per week and SEJ has almost 2 articles per day. Moz has 5 times less posts and 3.5 times more shares per article.
- It was above the average on Enterpreneur by social shares.
- Not building a community
- What to avoid, now it’s time to talk about how to do it right.
- Stop wasting time because the main goals is to generate conversions with the help of a relevant audience So, build a relevant audience that is interested in what you’re selling
- It was above the average on Enterpreneur by social shares.