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BLACKWATER
CREATIVE
Suite 200, 906 12th Ave SW,
Calgary, Alberta, T2R 1K7
info@blackwatercreative.com
blackwatercreative.com
BlackwaterCreative
Blackwateryyc
BLACKWATERCREATIVE—WEARETHE‘UN-AGENCY’

WELCOME TO BLACKWATER CREATIVE
We are a team of mentally unstable, yet highly creative masterminds. Some may
call us crazy but pushing the boundaries is what sets us apart. We take pride
in establishing strong relationships with our clients and providing them with
exceptional service, high quality work and reliable support. Here at Blackwater,
we consider ourselves the “un-agency,” because we like to do things differently.
While budgets are important, long-term business relationships and client
satisfaction are what really matter to us.
We work with clients to understand their goals and needs and recognize that
they are also experts in their own domains. We listen (weird right?) to what they
want out of a partnership, because hiring Blackwater is working with a partner,
not just hiring an agency. We understand the needs you have, regardless of
budget. We know that you sometimes have very short deadlines and we have no
problem with that. We are known for our ability to produce high quality work with
a quick turn around.
The method to our madness is having a diverse, well-rounded team with unique
strengths. This creates a collective network to support our clients in achieving
their goals in an effective and efficient way. We value collaboration over
competition and are a crew that truly enjoys working together. Our philosophy
is that by allowing every individual, artist or business to utilize their strengths,
we maximize the outcomes for both clients and ourselves. We know that with the
right creative minds, possibilities are endless. Teamwork makes the dream work.
BENTLEY - OUR IN HOUSE SPACE CADET / MASCOT

COMMON BUSINESS MODEL
We’ve worked in the big agency world and we know all too well how they operate.
Your goals are secondary to budget and agency profitability. While that works
great for the agency, it rarely works well for your business. The costs of build-
out, leasing, legal services, accounting and staffing needs are just a portion of
the headache that can come with starting a new business. Most agencies are
equipped to provide you with a pretty package of branding materials for launch.
However, their commitment to you usually ends there, leaving you with just the
initial set of materials and a hefty invoice but no support to create new materials
or support tools.
OUR BUSINESS MODEL
ON BOARDING
Cash flow is the lifeblood of any business; we get that. But at Blackwater we
don’t believe that the above model is a fair way to do business. Instead, our
business model is built on long-term relationships and primarily functions on a
retainer basis. This means we are able to front load the bulk of those key launch
materials while spreading out your cash flow over a longer period of time. After
you launch, we’re still right there.
CONTINUED SUPPORT
We prefer to say yes, and we deliver. Need to redo the menu? No problem. Need more
online materials? No problem. Need to tweak the art direction? No problem. Happy with
current materials but would like to brainstorm some new ideas? We’re happy to help.
PARTNERSHIP
At Blackwater we are not as concerned with your budget as we are with your
needs. Our partnership-based relationship pushes us to bring you quality tools
that help you meet your goals. Blackwater is an all-in-one, in-house marketing
team. This means we’ve got all your design, web development, strategist and
media buyer skill sets under one roof, eliminating excess outsourcing that can
often rack up budgets and extend deadlines. Blackwater is a people business and
as we’ve grown, we’ve continued to add skilled team members that fit, not only
our culture, but our clients as well. Now we’ve grown to the point where we have
all the tools at your disposal… and we’re ready to hustle.
WHAT DOES THIS MEAN TO YOU?
For a fraction of the cost and hassles of an “agency,” you have access to many
of the key marketing services you need on an as-needed basis. We deliver quality
work, promptly, with your best interest in mind. That’s the Blackwater way.
OUR ADVANTAGE OUR BENEFIT
A brand is often defined as “a name, term, design, symbol, or any other feature
that identifies a seller’s good(s) or service(s) as distinct from those of other
sellers.”
Blackwater knows that a brand is more than that. A brand lives and evolves in
the minds and hearts of potential customers. With the endless number of choices
offered to consumers these days, many companies are looking for unique ways to
connect with consumers. Your brand helps set you apart from the competition. So
think about it, how do you stand out? Do you stand out at all? This is where we
come in; to distinguish you from the rest.
“A BRAND IS A PERSON’S GUT FEELING ABOUT A PRODUCT, SERVICE, OR COMPANY.”
– Marty Newmeier, The Brand Gap
Consumers love and trust brands - two small words with a lot of impact. They
believe in the inherent superiority of the experience so much, that even in a
negative economy, 60% are often or always willing to pay more for it. Creating an
identity that resonates with your consumer is vital.
This is what we do.
We are about creating lasting impressions and brands that people will recognize
even when the name is not present. People tend to do business with companies
they are familiar with. If your brand is consistent and easy to recognize, it will
help people feel more at ease when purchasing your product or service.
A memorable brand generates referrals. People love to tell others about the
brands they like. People wear, eat and listen to brands and are constantly telling
others about the ones they love. On the flip side, you can’t tell someone about a
brand you don’t remember.
Here at Blackwater we recognize that your brand isn’t only geared towards
customers, it is just as important that your brand provides motivation and
direction for your staff. A clear brand strategy provides the clarity that your staff
needs to be successful. It tells them how to act, how to win and how to meet the
organization’s goals.
The best branding is built on a strong idea; an idea that you and your staff can
hold on to, commit to, and deliver upon. This is where the magic happens for your
business and the consumers.
WE ARE THE ‘UN-AGENCY’

IF YOU DON’T BELIEVE US, HOW ABOUT
WHEN THESE SOURCES SAY IT?
The best branding today is based on a strong idea. The best brands have remarkable
creativity in advertising to help them break through people’s wall of indifference to
create brand heat and product lust.
– Forbes
Branding demands commitment; commitment to continual re-invention; striking
chords with people to stir their emotions; and commitment to imagination. It is easy
to be cynical about such things, much harder to be successful.
– Sir Richard Branson, CEO Virgin
Inaccurate branding of a new business can make it difficult for people to grasp why
the business exists in the first place.
– New York Times
Maintain your brand. One rule of thumb is that when you start to become tired of your logo,
tagline, and branding efforts, that’s most likely when they are sinking in with customers.
– AllBusiness.com
A great brand is a story that’s never completely told. A brand is a metaphorical story that
connects with something very deep – a fundamental appreciation of mythology. Stories
create the emotional context people need to locate themselves in a larger experience.
– Scott Bedbury – Nike, Starbucks

SERVICES
Blackwater Creative is your in-house marketing team. Whether you’re
looking for online assets or more traditional media outlets, we’re
equipped and ready to create visually stunning campaigns to get your
brand where it needs to be. With a plethora of design, web, strategic
and creative tools at our fingertips, we have the knowledge and skill
sets to not only brainstorm custom concepts for your company, but
effectively execute them as well. With partnerships in print media
publications, ticketing platforms and promoters, we are also able use
our network to make sure your brand gets noticed.
BLACKWATER
CREATIVE
STRATEGIC PLANNING
MEDIA SERVICES
ACCOUNT SERVICING
ROAD MAP
CREATIVE SERVICES
DIGITAL MARKETING SERVICES
EVENTS, SPONSORSHIP & PROMOTIONS
MEDIA BUYING & PLANNING

Public Speaking
Forum, Comment, & UGC Spam
Press & Public Relations
& repetition
Higher avg cost to
acquire a new customer
THE VALUE OF DIGITAL MARKETNG
THE ROI OF SOCIAL MEDIA
Is social media marketing really effective?
Return on investment is a business metric, and within social
media, it’s been a contentious topic. More businesses than ever
are devoting an increasing amount of resources into social /
media marketing.
How do you determine whether those efforts are successful?
74%
of CMOs believe they’ll tie social
media efforts to hard ROI this year
96%
of businesses are using social networking
for business objectives
76%
of marketers are integrating social media
into their marketing plans
64%
of businesses using social media marketing
have been using it for more than 3 years
11%
of businesses using social media marketing
have been using it for less than a year
9%are starting to look past sales goals
& web metrics to identify the benefits
of social media marketing efforts
MAKING SENSE OF THE IMPRECISE
SOCIAL MEDIA MARKETING TODAY
2.
Influencers
they follow
Websites
they’ve visited
Emails
they’ve opened
Blog articles
they’ve read
Products
they’ve bought
Content they’ve
downloaded
Venues they’ve
checked into
Searches
they’ve conducted
CREATE SOCIAL PROFILES
etc...
DRIVE SOCIAL ROI4.
of small businesses marketing budget
is allocated to inbound marketing
Inbound marketing
leads costs
than traditional
outbound leads
61% LESS
$135
$341
43%
avg. cost of inbound marketing lead
avg. cost of traditional lead
ATTRACT MORE LEADS1.
of businesses who blog once per week
generate customers via their blog
77%
51%
50%
Content search
leads close
than traditional
leads
8X MORE
of marketers say Facebook
is the most effective social
sharing tool for B2C marketing
of marketers say Linkedin is
effective in B2B marketing
more clicks come from emails
that have been tailored to
specific audiences through
segmentation
66%
INCREASE IN EMPLOYEE
ENGAGEMENT
INCREASE IN SALES
PRODUCTIVITY
INCREASE IN SALES
REVENUES
IMPROVEMENT IN FINDING
INFORMATION & EXPERTISE
QUICKLY
SOCIAL COLLAB. BENEFITS3.

Maps | Business View
A premium quality, 360° virtual tour of your business powered by Street View technology
It’s simple, fast and affordable
Invite customers inside to experience your
businesses ambiance and decor with familiar
Street View navigation
Add premium imagery to your presence in Google
Search results, Google Maps and Google+
Customers can Google Maps Business View on
their computers, smart-phones or tablets
Contact mike@blackwatercreative.com for more information or to book your shoot today!
Why get Business View?
ROOSEVELT FOOD & DRINK BENSONHURST PIZZA CO.
Street Team
In house printing & distribution
BE SEEN STREET TEAM
WWW.BESEENSTREETTEAM.CA
403.383.3979
Be Seen Street Team is Calgary’s inaugural poster printing and distribution service. The name says it all; we are about getting
your promotional materials noticed right on the busy streets of Calgary. We work with Calgary’s premier clubs, restaurants,
special events and promoters and pride ourselves on our ability to get your posters printed and distributed fast, hassle-free,
at an affordable rate. We also offer other print materials such as handbills, business cards and custom tickets.
Get noticed with the Be Seen Street Team.

THE TEAM
AVERY LEE
PROJECT LEAD
ALANNAH POHRAN
DESIGNER
JAS KULLAR
CONTROLLER
SHAYLON HABERMAN
WEB DEVELOPMENT
BREWSTER
PRINT SHOP MANAGER
BENTLEY
SPACE CADET / MASCOT
CHRIS MURPHY
DIGITAL MEDIA / PHOTOGRAPHER
BRITTANY LEMOINE
ACCOUNT MANAGER / EVENTS
ALEXANDRA KERGEN
ACCOUNT MANAGER
MIKE TRUDEAU
SENIOR DESIGNER / PHOTOGRAPHER
AVI BUTALIA
THE BOSS
ZAK MCGURK
ART DIRECTOR

In the landmark 4th Street Rose building, an anchor of the neighborhood in the
‘80s, Añejo has elevated the Mexican experience to another level. Basing their entire
brand around the classic sugar skull, this bold, new restaurant quickly noticed
their brand relevancy was not creating a lasting impression with their guests. They
needed a stronger brand presence. Subsequently, a new advertising campaign was
created while still incorporating the sugar skull from the logo. We took the Añejo
sugar skull and overlaid it on the faces of real people in photographs. The effect
made their faces look like they had the design of a sugar skull underneath their skin.
This concept originally stemmed from Añejo’s tag line: “Tequila, it flows through our
veins,” and was a huge hit with patrons.
Añejo was able to launch the new campaign through traditional media with great
success. Online traffic increased immediately as well as social media engagement.
The feedback on the look was nothing short of inspiring. Añejo has continued to
redevelop their campaign and bring the new “look” into all touch points of their
business. We are proud to remain their agency of choice.
| Strategic Planning
| Account Servicing
| Creative Services
| Digital Marketing Services
| Events, Sponsorship & Promotions
AÑEJO RESTAURANT
January 2013 – Present

The Pig & Duke is a small Calgary pub located on the Downtown Beltline. Despite
its size, this pub has made a serious impression on the Canadian bar scene,
winning titles such as enRoute Magazine’s top 15 bars in Canada, and Food
Network’s top 7 burgers in Canada. However, it was not always smooth sailing.
Upon opening, the restaurant struggled to attract a wider demographic as the
original Pig & Duke branding, tone, artwork and messaging did not appeal to a
younger crowd. We were able to create a new brand, incorporating the original
concepts, but updating them to a more relevant design.
Shortly after the rebrand, the Pig & Duke saw huge increases in sales and a wider
range in audiences and bill totals. They attribute a large part of their growth to
their new brand direction and continue to work closely with us to develop new
brand and art directions for both their current and future establishments.
| Account Servicing
| Creative Services
THE PIG & DUKE
March 2012 – Present

Black Betty ownership noticed their marketing concepts were not consistent across
all their materials. The goal for our team was to establish a solid art direction
while maintaining their current brand. We have been able to re-align their artwork
and marketing materials to a level of consistency that has helped to solidify their
identity while staying true to their brand definition.
Since then, Black Betty has seen an increase in online and corporate bookings as
well as traffic during their Friday and Saturday night events. The new design also
highlighted key menu items, leading to a strong increase in sales. Black Betty
continues to be a client, and we always look forward to working with them.
| Account Servicing
| Creative Services
BLACK BETTY
July 2013 – Present

Moti Mahal has been a staple in Calgary, boasting some of the best Indian food
in the city. They have a great reputation as far as food quality and service are
concerned, but wanted their branding to be stronger and more memorable; just
like their dishes. We came up with an eye catching and striking campaign with the
objective to leave any patron breathless. We redid their art direction and menus
and as a result received amazing feedback from owners, staff and customers.
| Account Servicing
| Creative Services
MOTI MAHAL
August 2013 – Present

Hapa Izakaya is a modern Japanese dining experience with locations in Vancouver,
Toronto and most recently, Calgary. Hapa launched in Vancouver in 2003, setting a
high standard for the host contenders that followed. With significant recognition
already, Hapa Calgary felt their brand and art direction didn’t match the quality of
food and ambiance in their restaurant. They wanted something edgy and upscale.
Respectively, we went with a brand new art direction, fusing iconic Japanese
imagery with an edgy, modern twist sure to catch the eye of any passers by. From
rebranding, to new menu design, we have brought together a new artistic direction
that is visually stunning.
| Account Servicing
| Creative Services
HAPA IZAKAYA
September 2014 – Present

When we started working with 80th & Ivy, they had already established their brand,
however, the typography used in their logo and storefront sign did not display the
name clearly. In order to bring clarity to their brand they needed to tie the name to
the art direction. We came up with the concept of integrating the ivy consistently
throughout their marketing campaign and promotional materials so people would
recognize the signature look and title.
We enjoy our continued work with them and keep on keeping on.
| Account Servicing
| Creative Services
80TH & IVY

Roosevelt had already been open a few months before we started working with
them. Shortly after their launch, they realized their brand wasn’t cohesive with
their promotional materials. They were having an identity crisis. We took Roosevelt’s
concept and polished their branding and art direction in aims to move the brand
collectively forward. As part of Group 933 Roosevelt’s individual brand identity
remained the focus. We have worked with Group 933 on brand consistency, marketing
materials, menu design and print assets.
Roosevelt remains one of our clients today, and we love working with them.
| Account Servicing
| Creative Services
ROOSEVELT

When we started working with 1410, they already had a well established brand
and were already considered a staple on 17th Avenue. 1410 reached out to us
because they needed a more consistent art direction and wanted to make their
image and marketing materials congruent. Since the beginning projects with 1410
and subsequently, 1600, we have cultivated the World Bier Haus concept while
continuing to grow the brand in new directions. We continue to work with the World
Bier Haus brand today, and look forward to assisting them with future campaigns.
| Account Servicing
| Creative Services
WORLD BIER HAUS

Since we were already working for Añejo, the owners brought us in to rebrand and
create a more modernized image for The Living Room. We recreated their logo,
updated their interior photos, launched a new website and designed new menus.
In order to create consistency between their image and marketing materials we
established a simple yet sophisticated concept that transitioned through all of
their materials updating their brand as a whole. We went for a contemporary
interactive vibe and they continue to incorporate it today.
We continue to work with them on all their marketing needs.
| Account Servicing
| Creative Services
THE LIVING ROOM

The owners of Bensonhurst came to us with a distinct name and concept in mind.
We worked with them to create an art direction and bring their vision to life. They
aimed to become the first authentic New York pizza company in Calgary, naming
their restaurant after the Brooklyn neighbourhood in N.Y. and designing their
interior to resemble gritty N.Y. cityscapes. The challenge with this one was for us to
interpret and accurately execute the owner’s clear vision. Blackwater played a key
role in creating branding, art direction, menus, promotional materials and uniforms
for staff, keeping all materials consistent with the New York, east coast vibe.
We continue to work with Bensonhurst today and remain their agency of choice.
| Account Servicing
| Creative Services
| Media Services
BENSONHURST PIZZA CO.

Vagabond Ownership group needed a brand before they raised their capital. They
had their name and idea, but they needed graphic elements to help illustrate
their concept. The theme chosen was inspired by World War II and the heroes that
fought for us. They wanted to make sure that an attitude was portrayed through
this brand and artwork, while remaining relevant to a wide demographic. Using
inspiration from World War II, we proposed a brand that brought about a sense of
revolution. Through this concept we were able to stay true to the general theme,
while introducing a more “street” aspect. We used illustration, layers of colour and
distress to encapsulate the brand messaging into one cohesive unit.
Initial response to the branding and artwork was very strong and complimented.
Opening in the summer of 2013 they had a great response with stampede traffic,
and in the winter months the hockey season brought a large response to their
establishment. The venue continues to develop and we continue to work with
Vagabond today.
| Account Servicing
| Creative Services
VAGABOND
SOLIDSTATETRANSMISSIONSI N D I E . R O C K . C L A S S I C S

The owners of Paros Souvla grew up in a Greek family that owned a successful
Greek restaurant where they worked and learned all the ins and outs of Greek
cooking and the industry. So it’s no surprise that when they were ready to branch
out on their own they knew exactly the type of restaurant they wanted to create
and we were ready to help them bring that dream to life. With the aim to open a
high-end, fast food, Greek eatery, Paros needed everything from logos, signage
and menu boards to social media assets, a website and swag. Through getting to
know the owners, their heritage and their passion, as well as checking out their
funky new space, we were able to create a brand with an eye-catching modern look
that still reiterates Greek authenticity.
| Account Servicing
| Creative Services
PAROS SOUVLA

The Beltliner, named for the old streetcar that ran down 12th ave in the early part
of the last century, is a modern and casual interpretation of the classic diner.
There was a distinct vision and feel to the room, clean and crisp with very detailed
elements representing historic Calgary and the Route 5 of the Beltliner. They came
to us with a mission of having everything ready for their grand opening. They had
a logo already in hand, but nothing else already created was quite up to their
standards. Keeping with the diner vibe, we incorporated all the details into the
art direction focusing on the historical detailing. We created all print and digital
materials, in-store signage, window decals, website, and labels for their hand
crafted hot sauce and custom coffee blend.
| Account Servicing
| Creative Services
| Media Services
THE BELTLINER
HEALTH NUTS
WARM STEEL CUT OATMEAL . . . . . . . . . . 7
Dried goji, raisins, toasted walnuts, seasonal fruit
HOUSE-MADE GRANOLA & YOGURT . . . 13
Rolled oats, almonds, pumpkin seed, sesame, pine nuts,
raisins, apricot, Greek yogurt & honey
FRUIT SALAD . . . . . . . . . . . . . . . . . . . . . . 7
Seasonal
TO START
WAKE & BAKE . . . . . . . . . . . . . . . . . . . . . . . . . 9
House made pastries with cultured butter and preserves.
(Add Schmaltz $2)
RICOTTA & HONEY . . . . . . . . . . . . . . . . . 13
Served with baguette
PRETZEL BITES . . . . . . . . . . . . . . . . . . . . . . . 7
With coddled egg and spicy mustard
FRIED PICKLES . . . . . . . . . . . . . . . . . . . . . 10
Gherkins, cornichons, aioli trio
MOLDED YOLKS & CAVIAR . . . . . . . . . . . . . 11
Canadian sturgeon caviar, caraway crackers, Maldon
GRIDDLE
CLASSIC BUTTERMILK WAFFLES . . . . . . . . 9
NUTELLA & CHANTILLY CREAM WAFFLES 10
PB & J PANCAKES . . . . . . . . . . . . . . . . . . . 10
Pistachio butter and fig jam
CRÈME BRÛLÉE FRENCH TOAST . . . . . . . 10
BAKED CHOCOLATE MILK
FRENCH TOAST . . . . . . . . . . . . . . . . . . . . . . 11
(served with choice of fries, green salad, tomato soup or
chicken noodle soup)
Special
BLUE PLATE
An ever changing daily feature, ask your server for details.
EGGS
CLASSIC 2 x 2 x 2 . . . . . . . . . . . . . . . . . . . . . 9
2 eggs, 2 bacon (or sausage), 2 toast
FRITTATA . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Kale, chorizo, red pepper
BREAKFAST SANDWICH . . . . . . . . . . . . . . . . 10
Pork belly bacon, smoked meat, fried egg, American cheese,
lettuce, butter pickles, tomato
STEAK & EGGS . . . . . . . . . . . . . . . . . . . . . . 18
8 oz Rib eye, 3 eggs, hash browns, toast
BENEDICTS
>> SMOKED PICKEREL . . . . . . . . . . . . . . . . . . . 12
Red onion, cream cheese & caperberries
>> MUSHROOM . . . . . . . . . . . . . . . . . . . . . . . 10
Charred leeks, truffle hollandaise & Grana Padano
>> SPICY SALAMI . . . . . . . . . . . . . . . . . . . . . . . 11
Caramelized onions & banana peppers
ALL DISHES ARE >>>>>>>>>>>>>
CHOCOLATE CHIP PANCAKES
BACON & EGGS & TOAST
CEREAL
Choice of Fruitloops / Rice Crispies / Frosted Flakes
MAC N CHEESE
BUTTERMILK WAFFLE WITH STRAWBERRIES
Kids
GLUTEN FREE . VEGETARIAN
These items can be prepared gluten free, please request
specifically from your server.
SEASONAL BERRIES
TOAST
HANDCUT FRIES
BACON
HASH BROWNS
2 EGGS (Any style)
CHORIZO
KOLBASA
MERGUEZ
ODDS & ENDS
APPLE PIE
SASKATOON BERRY PIE
BANANA CREAM PIE
LEMON MERINGUE
PIE OF THE MONTH
(Add a scoop of Fiasco Vanilla Bean Gelato $2)
PIE! PIE! PIE!
HOUSE SPECIALS
THE BIG SALAD . . . . . . . . . . . . . . . . . . . . 13
Butter leaf lettuce, blanched carrots, fresh snap peas,
shaved radish, heirloom tomatoes, goat cheese, black
sesame, roasted tomato dressing, fried egg
BELTLINER BURGER . . . . . . . . . . . . . . . . . . 14
Ground chuck, potato bun, roasted shallot dijon,
pickled red onion, American cheddar, lettuce, tomato, fried egg
HANGTOWN FRY . . . . . . . . . . . . . . . . . . . . . 18
Soft scrambled eggs, crisp bacon, deep fried oysters,
arugula, crème fraîche, caviar
MERGUEZ N EGGS . . . . . . . . . . . . . . . . . 14
Stewed tomatoes, onions & peppers, preserved lemons,
merguez sausage and 2 soft poached eggs
PORK BELLY BOWL . . . . . . . . . . . . . . . . . . . . 15
Bok choy, mirin, brocolini, ginger, anise, chili oil, sake,
fried egg, steamed rice
FRIED CHICKEN & WAFFLES . . . . . . . . . . . . 19
Crispy thighs, buttermilk waffles, white gravy
LUNCH (AFTER 11AM)
VEGGIE BURGER . . . . . . . . . . . . . . . . . . . 13
Black bean patty, lettuce, tomato, aioli
EGG SALAD SANDWICH . . . . . . . . . . . . . . . . 12
Celery, onion, radish, dijon, pickle juice
REUBEN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Montreal style cured & smoked meat, Swiss cheese,
Russian dressing
GRILLED CHEESE . . . . . . . . . . . . . . . . . . 13
Provolone, aged cheddar, jalapeño cheddar,
cheese curds, red onion
TUNA MELT . . . . . . . . . . . . . . . . . . . . . . . . . 16
Albacore rillette, lemon preserve, capers,
American cheese, chives
SOUPS & SALADS
TOMATO SOUP . . . . . . . . . . . . . . . . . . . . . 6
Roasted and stewed Romas, basil oil
CHICKEN NOODLE SOUP . . . . . . . . . . . . . . . . 6
Fusilli, carrot, fried chicken skin
KALE SALAD . . . . . . . . . . . . . . . . . . . . . . . . 13
Pea shoots, maple dressing, waffle croutons
BEET SALAD . . . . . . . . . . . . . . . . . . . . . . . . 12
Tri coloured beets, pecans, dill, goat cheese,
sour cream panna cotta
From Granite Country Quebec, a syrup that endeavours to
carry on the maple sugaring traditions of familal ancestors.
Harvested and boiled entirely from a single patch of
pristine Appalachian forest, St. Leon is a salute to family
and countrymen, the stewards of the mountains and the
chamberlains of the woods.
St. Leon
MAPLE SYRUP
OUR SYRUP GAME IS STRONG....
/////////////////////////////////////////////////////////////////////////////////////////////////
OPEN7:30–10PMDAILY
$
4
$
5
$
7
Cicerone Bill Bonar has curated a fun, funky and highly
poundable list of craft and small batch brews entirely from
Western Canada. Enjoy!
R O OT B E E R
O N TA P
$
3
CLASSIC FOX’S U-BET EGG CREAM . . 3
JIC JAC SODA . . . . . . . . . . . . . . . . . 3
black cherry / lemon lime / blue raspberry / grape
MEXICAN COKE . . . . . . . . . . . . . . . . 3
RISE KOMBUCHA . . . . . . . . . . . . . . 3
mint / hibiscus / ginger
FRESH SQUEEZED OJ . . . . . . . . . . . 4
VEGGIE SMOOTHIE . . . . . . . . . . . . . 5
Kale, apple, cucumber, ginger, pineapple, yogurt
FRUIT SMOOTHIE . . . . . . . . . . . . . . 5
Strawberries, blueberries, banana,
pomegranate, yogurt
Root Beer Floats
GRIZZLY PAW SMALL BATCH DRAFT
ROOT BEER & VANILLA BEAN GELATO
$
5
An old time, classic batch, available every Saturday & Sunday
Eau Claire Vodka, spices, Serrano, pepperoni
THE cure for your hangover.
BOTTLES & CANS
DRAFT
LIGHTER
GREAT WESTERN PILSNER . . . . . . . . . . . . . . 5
Saskatoon, SK (355ml )
WILD ROSE ELECTRIC AVENUE LAGER . . . 6
Calgary, AB (341ml )
PADDOCK WOOD CZECH MATE PILSNER . 6
MT. BEGBIE HIGH COUNTRY KOLSCH . . . . 6
Revelstoke, BC (355ml )
HOWE SOUND LAGER . . . . . . . . . . . . . . . . . 6
Squamish, BC (355ml )
DEAD FROG VIENNA LAGER . . . . . . . . . . . . 6
Aldergrove, BC (341ml )
TOOL SHED PEOPLE SKILS CREAM ALE . . 6
FRUITIER
WILD ROSE WRASPBERRY. . . . . . . . . . . . . . 6
ALLEY KAT MAIN SQUEEZE GRAPEFRUIT . . 7
Edmonton AB (341ml )
YUKON DEADMAN CREEK
CRANBERRY WHEAT . . . . . . . . . . . . . . . . . . . $
Whitehorse, YT (341ml )
DARKER
BIG ROCK TRADITIONAL . . . . . . . . . . . . . . 6
PADDOCK WOOD LONDON PORTER . . . . . 6
VILLAGE BLACKSMITH . . . . . . . . . . . . . . . . 6
PADDOCK WOOD BETE
NOIR OATMEAL STOUT. . . . . . . . . . . . . . . . . . 6
TOOL SHED RED RAGE . . . . . . . . . . . . . . . . . 7
HOPPIER
PHILLIPS BOTTLE ROCKET ISA . . . . . . . . . 6
Victoria, BC (355ml )
RUSSEL BLOOD ALLEY BITTER . . . . . . . . . . 6
Vancouver, BC (341ml )
PHILLIPS HOP CIRCLE IPA . . . . . . . . . . . . . 6
Victoria, BC (341ml )
CENTRAL CITY RED RACER IPA . . . . . . . . . 6
Surrey, BC (355ml )
WILD ROSE IPA . . . . . . . . . . . . . . . . . . . . . . . . 7
LAST BEST SHOW PONY . . . . . . . . . . . . . . . 6
ROUTE 5 DRIP . . . . . . . . . . . . . . . . . 250
AMERICANO. . . . . . . . . . . . . . . . . . . 325
AMERICANO MISTO. . . . . . . . . . . . . 375
CHAI LATTE . . . . . . . . . . . . . . . . . . . 375
CAPPUCCINO/LATTE . . . . . . . . . . . . . 4
VANILLA LATTE . . . . . . . . . . . . . . . . 425
MOCHA. . . . . . . . . . . . . . . . . . . . . . . 425
LOOSE LEAF TEA . . . . . . . . . . . . . . . 325
mint / green / black / red rooibos
HOT CHOCOLATE . . . . . . . . . . . . . . 375
*SOY OPTION 50¢
*ALL COFFEE DRINKS 2 SHOTS
D RIN K S
COFFEELAND
House Made
GREEN TOMATILLO
BLOODY MARY
BRUNCH
Punch
Beer List
BELTLINER
/////////////////////////////////////////////////////////////////////////////////////////////////
EXECUTIVE CHEF SHAWN GREENWOOD | SOUS CHEF PASCAL LEROY
THEBELTLINER | WWW.BELTLINER.COM
$
9
$
6

The Roadhouse has been around for over 12 years now and through the years have
noticed fluctuations in their clientele. Respectively, they aimed to elevate their
image and branding to attract a wider demographic. The goal of our team was
to produce a new art direction that would appeal to the broad demographic they
were targeting. In order to generate a strong brand presence, we composed a new
marketing campaign with a simple and sultry vibe, setting them apart from an
overloaded print campaign.
Roadhouse has decided to close their doors and redesign their establishment and
brand by working closely with our creative team.
| Account Servicing
| Creative Services
THE ROADHOUSE
November 2014 – Present

The owner of Bespoke reached out to us with a simple idea in mind: to create
a world-class nightclub experience in Calgary. Right from the get-go we began
development by taking his vision and putting a face to the name. We visualized and
executed a recognizable brand, impressionable art direction and all corresponding
promotional assets and materials. We were involved in branding, print and online
materials, stationary packages, events and photography.
Bespoke is still one of our current clients and we can’t wait to work with them on
future projects.
| Account Servicing
| Creative Services
| Media Services
BESPOKE

Online ticketing has been a particularly lacking experience for promoters, venues,
and customers alike. The industry is tainted with high costs, low value and low
service options. The founding partners of Zoobis online tickets were in search of
an alternative to traditional ticketing platforms. They wanted to develop a high
quality option, featuring an effective tool set for small to medium sized venues,
promoters and events. The idea came to fruition when the partners at Zoobis set
out to make this change and accomplish what very few ticketing companies were
willing to do. Currently, Zoobis is one of the largest online ticket providers in
Western Canada, with reach across the country and even the United States.
| Account Servicing
| Creative Services
| Media Services
| Roadmap
ZOOBIS
July 2011 - Present

Badlands Music Festival is a DJ centered music festival that celebrated its
inaugural year during the first week of Stampede 2013. Showcasing headline
acts from around the world, the team at Badlands needed to create a compelling
brand. Our goal was to design something that could become iconic, and could
act as a symbol for years to come…not simply a one-off event poster. Badlands
Music Festival aimed to compete with major world music festivals such as
Coachella and Lollapalooza. Blackwater played a key role in all aspects overseeing
the production, talent and management including: ticketing, staffing, venue,
marketing and promotion.
Badlands Music Festival ended up selling 50 percent of their tickets within the
first few hours of launching. Sales continued to grow with traffic coming from
Canada, USA and even as far as South Korea and Denmark. Total attendance over
the three days was just over 15,000 and the festival completely sold out by the
final day with guests having to be turned away due to capacity. Merchandise sales
were very strong, and continued to sell months after the festival ended, still being
worn today.
| Account Servicing
| Creative Services
| Media Services
BADLANDS MUSIC FEST
July 2013 / 2014

Northern Lights had its inaugural year one year prior to onboarding Blackwater
Creative. The Northern Lights team felt their brand was not as memorable as they
would have liked it to be. The original artwork was simple imagery of the Northern
Lights. In order to keep the identity of the brand intact, we simply explored their
art direction from a new angle. From there, we incorporated the now iconic space
astronaut, integrating aspects of the original concept into the new imagery. This
amped up the visual impact to create a lasting impression. They continue to use our
art direction in their marketing materials today.
| Account Servicing
| Creative Services
NORTHERN LIGHTS MUSIC FEST
March 2014

Originally Deeptech did not have a clear vision or concept for their design. The
original imagery struggled to stand out and make an impression. We wanted to
create something that would be unique and eye catching that Deeptech could use
to carry out all their materials. We created a new logo and art direction by playing
with the word ‘deep’ leading us to explore the ocean, water, and liquid concepts.
This is where the concept of the ink in water came alive. Mixing images with the
deep movement of liquid force provided the imagery with movement, creating a
stunning visual result.
| Account Servicing
| Creative Services
DEEPTECH MUSIC FEST
November 2014

Designed and published by Blackwater Creative, Freq Magazine is Calgary’s
premier culture arts and music magazine. It provides readers with the opportunity
to have their finger on the pulse of Calgary’s underground scene, exploring the
most cutting edge topics, insights and opinions of the season, as well as the
latest and best in fashion, culture, music and lifestyle. Freq’s eclectic team of
creative writers, editors, account managers and advertisers has—over the past
two years—transformed the publication from a 24-page monthly insert into a full-
fledged, 50-page, quarterly magazine. Simultaneously, Freq Magazine’s online
growth has exploded and is attracting readers from all over the world.
| Account Servicing
| Creative Services
FREQ MAGAZINE
September 2011 - Present

FREQ. MAGAZINE // VOL 2 - ISSUE 2 // SPRING 2015 7
MUSIC
KINDNESSA L T E R I T Y , V U L N E R A B I L I T Y ,
A N D P O P M U S I C
FEATURE
TYCHOW H E R E T H E A U R A L A N D V I S U A L I N T E R S E C T
FREQ. MAGAZINE // VOL 2 - ISSUE 2 // SPRING 2015 35FREQ. MAGAZINE // VOL 2 - ISSUE 2 // SPRING 201534
FEATURE
KATIEGREENS E A R C H I N G F O R S T I L L N E S S
Green says in hindsight she did have
expectations for her trip. One in partic-
ular influenced the way she absorbed the
harshness and the beauty of the traversed
landscape.
“I wanted to discover what happens in
this moment of stillness, when the world
around you is hushed and a new space is
presented to you,” said Green.
“A space in which you feel a profound
connection to your surroundings and
sense of self. A feeling I thought I would
encounter being secluded in nature.
Instead, in my constant search for
this stillness, I found struggle, I found
moments of disconnect."
Green came to the realization early in her
search, through changing seasons, rapids,
and portage hikes that were days long, that
she was embarking on one of her most
challenging experiences.
Unlike her initial expectations, her latest
exhibition, titled In Stillness, captures not
just a story of the Peel Watershed and the
possible loss of natural diversity if devel-
oped. Documented, too, through “visual
exploration” are the thoughts and events
that took place during Green’s determined
search for stillness.
“At first, making work about this experience
was challenging, because I was still in the
midst of processing what that trip meant
for myself and how I wanted to create art
about it,” said Green.
The untouched 68,000 km swath of Yukon
landscape where the Peel River meanders
is one of the last pristine areas of its kind
in North America. But whether this area
will remain undeveloped is uncertain.
The Yukon government, insistent upon
developing eighty percent of the land
surrounding the river, have been met with
resistance from First Nations and environ-
mental groups wishing to see a significant
portion of the land free of infrastructure
and urban influence.
In response to a nationwide call, artist and
recent ACAD graduate Katie Green found
herself in the company of six other artists
canoeing for three weeks on the Peel River.
Despite the politics surrounding the
watershed and its land use, The Peel
Project never had a political agenda. The
project, initiated and spurred by videog-
rapher and outdoor enthusiast Calder
Cheverie, will be used to tell what the
program’s website calls a “uniquely Cana-
dian story.” Through photos, sculpture,
video, photographs and songs, artists
aim to broaden awareness, recording a
fleeting moment in history, through first
hand interpretations.
“Many people would ask me prior [to the
trip], ‘what do you hope for?’” said Green
in an email interview.
“What do you think will happen? What do
you think it will be like? Quite often, my
response would be ‘I have no expectations’.”
Creating each piece soon became Green’s
release, allowing her to process and find
resolution in what she describes as a “
profound experience.” Green says that this
project represents the most personal body
of work she has ever created.
“Over the past few years, my work has
focused primarily on man’s connection
with nature. This was the first experi-
ence I had encountered where I was so
submersed in something that has been
such a focus for my work. An honest
moment for my artistic practice.”
When walking the gallery floors, whether
you choose to leave without further
contemplation of the environmental issues,
or not, Green’s final body of work is reve-
latory. To the observer, her search for still-
ness wasn’t futile, instead, it was a journey
leading towards a deeper understanding
of her role within nature’s context.
“My efforts to be involved in the Peel
Project helped me become more aware
and assist in enriching my artistic practice,”
said Green.
“As I share my work with the public I
only hope that I can help to create more
conversation around this constantly
changing topic about human' s relation-
ship with nature.”
For work by Katie Green go to her site at
www.katiegreen.com
• BY SHEENA JARDINE-OLADE

DJ Mag Canada approached us and asked us to integrate the existing design
standards from their UK publication to create a new look for DJ Mag Canada. We
re-worked the logo, following client parameters, then laid out and designed the
magazine for print and online publication. After the first few issues, we were able
to hand off the design to their in-house team.
| Creative Services
DJ MAG CANADA
November 2012

MOTI MAHAL
We were referred to Blackwater Creative by others in the industry when needing
new menus and advertising for our restaurant. The team at Blackwater delivered
beyond expectations with many new ideas and a quick turnaround time whenever
changes needed to be made. The results have been amazing with many positive
remarks from many of our guests. Clear and competitive pricing also helped with
a small business such as ours. We will continue using and I would recommend
Blackwater Creative for others with similar needs.
JESSE MANN
General Manager
M2i DEVELOPMENT CORPORATION
How can we ever thank-you enough? Your team went far beyond the regular call
of duty. Your caution with some of our requests did not go un noticed and we
appreciate you looking out for us. Your creative talent is wildly evident and we
feel lucky to have you! Looking forward to a long partnership (If you’re not tired
of us yet...)!
M2I
BLACK BETTY
Black Betty and myself have worked with Avi and Blackwater for over a year now.
Since my first meeting with Avi, Black Betty as a brand has grown tremendously
and thanks to the help of Blackwater, we have created something that people
recognize. Avi took time to sit down and really understand our brand and our
goals. He has done a great job of channeling that through his team. There has
never been a time when him or his team has told us no. He should have! My team
and I are constantly doing things last minute and everything always seems to
be rushed. Still Blackwater delivers. I highly recommend both Avi and his team.
They’re efficient, creative and professional.
NATHAN NEWMAN
General Manager
GROUP 933 HOSPITALITY
For the past year we have used Avi and his team over at Blackwater Creative.
We have been very pleased as a company in all aspects of his team’s creative
content and their ability to help us find brand recognition in our market place. We
also love the fact that he and his team constantly make themselves available to
communicate face to face and really make it a personal relationship and not just
a business relationship.
JAIME MANSOUR
Operations Leader
PIG & DUKE
The Pig and Duke has used the services of Blackwater Creative since December
2011. They have helped us with Concept, Web Development, POS Materials and
other beneficial services. They are a great Partner. I would highly recommend their
team for any Project that needs results.
STEPHEN LOWDEN
Owner Operator
PAROS SOUVLA
My name is Louis Tzigalanis and I am signing officer and one of the voting owners
at Paros Souvla Inc.
We are a modern fast casual restaurant specializing in authentic Greek cuisine.
This is our first store for this concept and work began in November 2014. Being
a new build there was a lot involved to make this happen for our opening day of
April 1st 2014.
Avi Butalia from Blackwater was referred to me by a close friend which had used
him before.
I reached out to Avi over the phone and explained what the scenario was. I knew after
our brief conversation that me and my soon to be open business was in good hands.
Avi put a detailed plan together for me, and kept it within our budget. He got
to work right away and took our deadline into great consideration. Avi and all
his wonderful crew members worked with me closely to ensure everything needed
was being done to my liking. Whether over email, phone or in the office they were
always around when I needed them.
From our branding to logos, website to business cards, Avi and the crew were on it.
I can make an extensive list for what Blackwater had done for my business
specifically, but all I have to say is everything.
They took care of everything and anything you could think of when it comes to
opening up a new business.
Today we still work together, whether it’s updating our website or social media
accounts, to getting new work shirts or take out material printed. I am at ease
knowing I have them one call away to get the things I don’t always have time for done.
Blackwater is an asset to us at Paros Souvla, and will continue to be throughout
our time in business and hopefully many new stores.
Thank you to everyone at Blackwater from everyone here at Paros.
LOUIS TZIGALANIS
Owner Operator

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