Using Twitter, RSS feeds, Blogs, or even searching Google have become an easy way to manage your product’s online reputation. But what about the reputation management stories that we don’t hear about from growing social communities? What are some unusual reputation management experiences that are unique to an individual website community, and how were these situations managed both internally, externally, and socially? In this entertaining presentation, you will learn: * What are some unusual reputation management stories from a growing social community that I don’t normally hear about? * How should I manage or not manage my product’s reputation when I encounter an out of the ordinary challenging situation? * How can I apply what I learn from these unusual online product reputation experiences moving forward?