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Irn-Bru
ALEXANDER SULLIVAN-CREE
Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
• The UK gaming industry generates £4.5 million a day and employs more than 19,000 people.
• There are 2,000 gaming businesses across the UK and we boast leading names in art, design, coding and programming
too.
• Women made up 6 percent of game developers last year. But fifty percent of all UK gamers are female
• Between 2009 and 2013 90.62% of game developer employees were male and 9.38 were female.
• 2 - 3 years’ experience in concept art or other relevant experience - Bachelors’ degree in Graphics Design, Art or other
relevant training - Experience working with a photo realistic environment.
• Blizzard Concept Artist earn £56,176.79 per year.
• 48% employed straight from Education
Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
• A senior Technical director Earns up to £73,157.86 to £223,244.59
• In 2014, total revenue lost due to pirated games was approximately £56 billion
• The Average Income is £30,755
• Concept artists use a range of equipment from paint and pencils to Adobe Photoshop and illustration
Info-graphic Bibliography:
Put your info-graphic bibliography here.
• Anon. (.). Games Artist. Available: https://creativeskillset.org/creative_industries/games/job_roles/330_games_artist.
Last accessed 12th Sep 2017.
• Sam R. Kennedy (2013). How to Become a Video Game Artist: The Insider's Guide to Landing a Job in The Gaming
World. Google Books: Sam R. Kennedy. ..
• Anon. (.). About the games Industry. Available:
https://creativeskillset.org/creative_industries/games/about_the_industry. Last accessed 12th Sep 2017.
• Anon. (2017). The Gaming Industry. Available: https://www.entrepreneur.com/article/293750. Last accessed 12th Sep
2017.
• Margi Murphy. (2015). The UK is the birthplace of the gaming industry but funding is still a problem. Available:
https://www.techworld.com/startups/why-is-uk-government-backing-gaming-3627727/#r3z-addoor. Last accessed
12th Sep 2017.
Info-graphic Bibliography:
Put your info-graphic bibliography here.
• Anon. (2014). The List Of Indie-Friendly Publishers. Available:
https://www.reddit.com/r/gamedev/comments/2f9fyl/the_list_of_indiefriendly_publishers/. Last accessed 12th Sep
2017.
• Anon. (.). About UK Video Game Industry. Available: https://tiga.org/about-tiga-and-our-industry/about-uk-video-
games-industry. Last accessed 12th Sep 2017.
• Anon. (2013). Games Industry Employment Increases in UK. Available: http://www.bbc.co.uk/news/technology-
21828869. Last accessed 12th Sep 2017.
• Anon. (.). Gender split of game development industry employees in the United Kingdom (UK) from 2009 to 2013.
Available: https://www.statista.com/statistics/273466/gender-split-of-game-development-industry-employees-in-the-
uk/. Last accessed 13th Sep 2017.
• Ubisoft. (.). Ubisoft Concept Artist . Available: https://jobs.smartrecruiters.com/Ubisoft2/743999658130228-concept-
artist-121-?codes=1-INDEED. Last accessed 13th Sep 2017.
Info-graphic Bibliography:
Put your info-graphic bibliography here.
• Anon. (2017). Blizzard Entertainment Salaries . Available: https://www.glassdoor.co.uk/Salary/Blizzard-Entertainment-
Salaries-E24858_P3.htm. Last accessed 13th Sep 2017.
• Luke Graham. (2016). Can video game piracy be stopped in two years?. Available:
https://www.cnbc.com/2016/01/14/can-video-game-piracy-be-stopped-in-two-years.html. Last accessed 13th Sep
2017.
• Kristine Tucker. (.). Advantages & Disadvantages About Video Game Designers. Available:
http://work.chron.com/advantages-disadvantages-video-game-designers-17286.html. Last accessed 13th Sep 2017.
• Keith Stuart. (2014). Video games and art: why does the media get it so wrong?. Available:
https://www.theguardian.com/technology/gamesblog/2014/jan/08/video-games-art-and-the-shock-of-the-new. Last
accessed 13th Sep 2017.
• Mary Winkler. (2015). So You Want to Be a Game Artist?. Available: https://design.tutsplus.com/articles/so-you-want-
to-be-a-game-artist--cms-24719. Last accessed 13th Sep 2017.
Info-graphic:
Put your info-graphic design work here.
Research:
Describe how you located, retrieved and stored information:
Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Finished Stuff:
Finished pieces to be displayed on your blog.

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Irn bru pro forma

  • 2. Info-graphic Research: Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on paper, then scan those notes and add them here. You will need to copy and paste this slide several times. • The UK gaming industry generates £4.5 million a day and employs more than 19,000 people. • There are 2,000 gaming businesses across the UK and we boast leading names in art, design, coding and programming too. • Women made up 6 percent of game developers last year. But fifty percent of all UK gamers are female • Between 2009 and 2013 90.62% of game developer employees were male and 9.38 were female. • 2 - 3 years’ experience in concept art or other relevant experience - Bachelors’ degree in Graphics Design, Art or other relevant training - Experience working with a photo realistic environment. • Blizzard Concept Artist earn £56,176.79 per year. • 48% employed straight from Education
  • 3. Info-graphic Research: Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on paper, then scan those notes and add them here. You will need to copy and paste this slide several times. • A senior Technical director Earns up to £73,157.86 to £223,244.59 • In 2014, total revenue lost due to pirated games was approximately £56 billion • The Average Income is £30,755 • Concept artists use a range of equipment from paint and pencils to Adobe Photoshop and illustration
  • 4. Info-graphic Bibliography: Put your info-graphic bibliography here. • Anon. (.). Games Artist. Available: https://creativeskillset.org/creative_industries/games/job_roles/330_games_artist. Last accessed 12th Sep 2017. • Sam R. Kennedy (2013). How to Become a Video Game Artist: The Insider's Guide to Landing a Job in The Gaming World. Google Books: Sam R. Kennedy. .. • Anon. (.). About the games Industry. Available: https://creativeskillset.org/creative_industries/games/about_the_industry. Last accessed 12th Sep 2017. • Anon. (2017). The Gaming Industry. Available: https://www.entrepreneur.com/article/293750. Last accessed 12th Sep 2017. • Margi Murphy. (2015). The UK is the birthplace of the gaming industry but funding is still a problem. Available: https://www.techworld.com/startups/why-is-uk-government-backing-gaming-3627727/#r3z-addoor. Last accessed 12th Sep 2017.
  • 5. Info-graphic Bibliography: Put your info-graphic bibliography here. • Anon. (2014). The List Of Indie-Friendly Publishers. Available: https://www.reddit.com/r/gamedev/comments/2f9fyl/the_list_of_indiefriendly_publishers/. Last accessed 12th Sep 2017. • Anon. (.). About UK Video Game Industry. Available: https://tiga.org/about-tiga-and-our-industry/about-uk-video- games-industry. Last accessed 12th Sep 2017. • Anon. (2013). Games Industry Employment Increases in UK. Available: http://www.bbc.co.uk/news/technology- 21828869. Last accessed 12th Sep 2017. • Anon. (.). Gender split of game development industry employees in the United Kingdom (UK) from 2009 to 2013. Available: https://www.statista.com/statistics/273466/gender-split-of-game-development-industry-employees-in-the- uk/. Last accessed 13th Sep 2017. • Ubisoft. (.). Ubisoft Concept Artist . Available: https://jobs.smartrecruiters.com/Ubisoft2/743999658130228-concept- artist-121-?codes=1-INDEED. Last accessed 13th Sep 2017.
  • 6. Info-graphic Bibliography: Put your info-graphic bibliography here. • Anon. (2017). Blizzard Entertainment Salaries . Available: https://www.glassdoor.co.uk/Salary/Blizzard-Entertainment- Salaries-E24858_P3.htm. Last accessed 13th Sep 2017. • Luke Graham. (2016). Can video game piracy be stopped in two years?. Available: https://www.cnbc.com/2016/01/14/can-video-game-piracy-be-stopped-in-two-years.html. Last accessed 13th Sep 2017. • Kristine Tucker. (.). Advantages & Disadvantages About Video Game Designers. Available: http://work.chron.com/advantages-disadvantages-video-game-designers-17286.html. Last accessed 13th Sep 2017. • Keith Stuart. (2014). Video games and art: why does the media get it so wrong?. Available: https://www.theguardian.com/technology/gamesblog/2014/jan/08/video-games-art-and-the-shock-of-the-new. Last accessed 13th Sep 2017. • Mary Winkler. (2015). So You Want to Be a Game Artist?. Available: https://design.tutsplus.com/articles/so-you-want- to-be-a-game-artist--cms-24719. Last accessed 13th Sep 2017.
  • 8. Research: Describe how you located, retrieved and stored information:
  • 9. Client research: Put your client research here. Things to consider: Who is your client, what do they make, how do they advertise their products? Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion. Use screen shots, images and links to help show your research.
  • 10. Client research: Put your client research here. Things to consider: Who is your client, what do they make, how do they advertise their products? Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion. Use screen shots, images and links to help show your research.
  • 11. Client research: Put your client research here. Things to consider: Who is your client, what do they make, how do they advertise their products? Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion. Use screen shots, images and links to help show your research.
  • 12. Client research: Put your client research here. Things to consider: Who is your client, what do they make, how do they advertise their products? Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion. Use screen shots, images and links to help show your research.
  • 13. Client research: Put your client research here. Things to consider: Who is your client, what do they make, how do they advertise their products? Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion. Use screen shots, images and links to help show your research.
  • 14. Client research: Put your client research here. Things to consider: Who is your client, what do they make, how do they advertise their products? Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion. Use screen shots, images and links to help show your research.
  • 15. Market research: Put your market research here. Things to consider: What market is your client part of, who is their competition?
  • 16. Market research: Put your market research here. Things to consider: What market is your client part of, who is their competition?
  • 17. Audience research: Put your audience research here. Things to consider: The results of any primary research you conducted about this brand. Information you found on this audience from secondary sources.
  • 18. Audience research: Put your audience research here. Things to consider: The results of any primary research you conducted about this brand. Information you found on this audience from secondary sources.
  • 19. Audience research: Put your audience research here. Things to consider: The results of any primary research you conducted about this brand. Information you found on this audience from secondary sources.
  • 20. Idea Generation: Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are making three different but linked products.
  • 21. Idea Generation: Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are making three different but linked products.
  • 22. Idea Generation: Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are making three different but linked products.
  • 23. Idea Generation: Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are making three different but linked products.
  • 24. Individual Idea: Write down and overview of your idea here. What is your is that you want to take to the rest of the group? You can also add some visual elements to help explain your idea.
  • 25. Group Idea: Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
  • 26. Planning Docs (TV Advert): Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning. You may need to copy this slide several times, so you can fit all the work on here.
  • 27. Planning Docs (Advergame): Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning. You may need to copy this slide several times, so you can fit all the work on here.
  • 28. Planning Docs (Print Advert): Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning. You may need to copy this slide several times, so you can fit all the work on here.
  • 29. Finished Stuff: Finished pieces to be displayed on your blog.