2. RESOURCES ILLUSTRATED | 32 | RESOURCES ILLUSTRATED
Resources Illustrated was
established to meet the demand
for high quality images that would
enhance messaging to staff,
stakeholders, clients and the
market.
well crafted
images
Quality images are an essential
element of any marketing
campaign. People are drawn to
images more than they are to
links or text. Images improve
levels of engagement, for
example:
• press releases receive
45% greater views if they
contain images
• articles containing relevant
images have 94% more
total views that those
without.
High quality images are an
opportunity to set the tone
of your engagement with an
audience. They offer a strong
foundation upon which to build
your company’s visual identity
and brand. Your collection of
images should reflect the
quality of your company
not detract from it.
messages are
visual resources
illustratedResources Illustrated was
established to meet the demand
for high quality images that would
enhance messaging to clients,
stakeholders and the market.
We are focused on delivering
photographic solutions for the
communication needs of mining,
oil & gas, and support service
companies.
We listen carefully to our clients’
requirements and create refined
photographic solutions that will
enhance the desired message to
stakeholders, staff and investors.
Building on in-house mining
engineering and corporate
advisory expertise, our bespoke
images deliver impact without
compromising safety.
We enjoy tackling any photographic
challenge though generally assist
clients within the the categories of
Reporting, CSP, Operations and
Image Banks.
3. RESOURCES ILLUSTRATED | 54 | RESOURCES ILLUSTRATED
Resources Illustrated is a firm
believer that the impact of your
marketing materials corresponds to
the quality of the photography used.
Our goal is to provide more than
just a simple record of what’s there,
our images effectively convey your
messaging through appropriate and
intriguing images that show
your operations in the best
possible light.
• IPO Prospectuses
• Annual and Quarterly Reports
• Significant Market Releases
(e.g. milestones, project
developments, awards,
social campaigns)
• Industry conference
presentations
“Quality images
Reporting
that ensure
impact”
SHOWCASE
ACHIEVEMENTS
4. RESOURCES ILLUSTRATED | 76 | RESOURCES ILLUSTRATED
CSR
“Community
engagement
in focus”
Resources Illustrated
is acutely aware of the
importance of effectively
communicating our clients’
positive local engagement to
both stakeholders and the market.
But we don’t think this has to be
done with the same old photos.
Whether it is highlighting initiatives
with indigenous groups, case studies
on local job creation or dealing with
the challenges of a modern mining
career, we provide creative and
intriguing images that focus on the
human element of these efforts.
At Resources Illustrated we take
pride in our own CSR commitments
and are currently providing pro-
bono photographic services to OIS
Cambodia to assist their vital, yet
unglamorous, speech pathology
work in Cambodia.
5. RESOURCES ILLUSTRATED | 98 | RESOURCES ILLUSTRATED
We use a variety of techniques to
capture all elements of operational
performance.
Aerial drone photos and video, for
example, can track the progress
of rehabilitation and also provide
contextual insights in a cost
effective and unobtrusive way.
Similarly, timelapse can be used to
track project builds or AO initiatives
such as truck optimisation.
• Project & development
milestones
• Visual records
(rehabilitation, pit progression
etc)
• Contextual insights
(aerial, process timelapse)
• Safety awareness
initiatives
OPERATIONS
“Functional,
EFFECTIVE
VIDEO and
IMAGES”
RECORD YOUR
PROGRESS
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IMAGE BANK
“company
images
ready
for any
purpose”
Your projects and people
are unique and generic stock
images don’t do your corporate
identity justice
We help clients capture their
individuality in an image bank for
later use on:
• web pages,
• brochures,
• internal communications, and
newsletters.
In addition to images of equipment,
we can provide portraits (both
environmental and corporate) as well
as images created for specific staff
campaigns such as those that appear
in our series; “A day in the life of a
coal miner”.
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experience
“from
mine to
market”
HUGO SHARPA mining engineer by training, Hugo
has spent his working career in
the Resources Industry and has
been photographing mine sites and
crews for over 5 years.
Drawing on experiences as a
site-based engineer and then a
corporate financier, he established
Resources Illustrated as a platform
to bring strong imagery to the
mining and oil and gas industries.
Whether capturing asset
optimisation initiatives in Africa or
“a day in the life” of an Australian
coal miner, Hugo always aims
to deliver creative and intriguing
images that are tailor-made to
client needs.
Time on site and in the boardroom
gives him a detailed understanding
of the best way to capture images
in the field
as well as
the benefits
photography
can bring to
stakeholder
and investor
messgaing
alike.
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contact
Hugo Sharp
Lead Photographer & Director
+61 (0) 414 644 727
hugo@resourcesillustrated.com
Alex Millar
Director (Business Development)
+44 (0) 7415 919 648
alex@resourcesillustrated.com
www.resourcesillustrated.com
@resources_illustrated
@res_illustrated
/resourcesillustrated
/resources-illustrated
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