Talk about schema.org at ISWC2012. Covering what is schema.org, how it is used in Yandex (russian Google) and future plans.
Speakers: Peter Mika (Yahoo!), Alex Shubin (Yandex)
3. The world before schema.org
Multiple incompatible formats:
microformats, RDFa, microdata
Varying degrees of adoption
Not all formats are supported by all search engines
Multiple competing schemas (ontologies)
Consumers support different existing alternatives or
create their own
(Bing, Facebook, Google, Yahoo, Yandex)
Not clear which schemas have adoption, who is
responsible for maintaining them
4. schema.org
Agreement on a shared set of schemas
Bing, Google, and Yahoo! as initial founders
(June, 2011)
“Sitemaps for content”
Single format to communicate the same information to all
consumers
schema.org covers common types of web content
Initial work around business listings (local), creative
works (article, video), reviews
5. schema.org evolution
Yandex joins schema.org in Nov, 2011
Definition and adoption of RDFa Lite 1.1
Subset of the features of RDFa 1.1
W3C Recommendation since June, 2012
Two W3C task forces within the SW Interest
Group (SWIG)
Web schemas TF for ongoing collaborations on
schema extensions, mappings, tooling etc.
public-vocabs@w3.org
HTML Data TF finished in December, 2011
HTML Data Guide
Microdata RDF: Transformation from HTML+Microdata to
RDF
6. schema.org evolution II.
Growing number of 3rd party contributions
rNews (news)
Health and Life Sciences
GoodRelations (e-commerce)NEW
Resolved representational issues
External enumerations
Multiple types in microdata (additionalType
property)
Improvements to validators
Bing, Google and Yandex test tools
10. About Yandex
Most visited russian website (Comscore)
Operating in CIS and Turkey
On NASDAQ since 2011 (Mkt Cap: 7B)
Not just web search: Yandex.Images,
Yandex.Video, Yandex.News, Yandex.Auto, …
17. Future plans
Second schema.org workshop in 2013
Bringing together developers, publishers and
consumers
Similar format to the first schema.org workshop in
Sept, 2011
Improvements to schema.org infrastructure
Improved documentation with RDFa examples
Modularization
Additional extension proposals on the Wiki, e.g.
audience, technical publishing, datasets