2. At Wilderness Agency, we believe marketing can
help capture the stories that drive business. We are
driven by two main philosophies 1.) Grow our
clients’ businesses. 2.) Enhance the local economy.
We believe in activating enterprise and consumer
brands with outstanding creative, fully guided and
supported by rigorous analytics and optimization.
Our business model and processes enable us to
dramatically change the way brands behave
digitally, to attract devoted users, and to stake out
a prominent place for our clients within the
channels most relevant to their product and
Our process in action is adjusting, rethinking,
listening, and anticipating, so our clients realize the
highest ROI and the greatest results possible from
their brand identity.
We’re tremendously excited about the opportunity
to partner with companies looking to grow. We
look forward to showing you what we can do, and
planning together for your continued growth.
Richard Kaiser, Founder
IT STARTS WITH A CATALYST.
3. WHY WILDERNESS
● WE CONSIDER OURSELVES VISUAL
CRAFTSMEN & LOVE WHAT WE DO.
● WE BELIEVE IN LEVERAGING DESIGN TO
● OUR WORK IS EFFICIENT AND EXPERIENCED
ACROSS B2B, B2C AND GOVERNMENT.
● OUR APPROACH IS AGILE AND SCALABLE.
8. AN EVOLVING LANDSCAPE
The average agency has 8 to 40 employees. You wouldn’t use your plumber
as your auto mechanic, but many agencies will use the same copywriter for
a health care network and a haunted house.
Different audiences require different styles, but when you have a limited
team, you have to force them into roles where they don’t excel.
9. A FRAGMENTATION PROBLEM
Traditional agencies didn’t adopt digital fast enough. Digital agencies
became fragmented and too narrow in their service offering. A friend was
working with 8 separate agencies every month for her business. Worse,
she was spending valuable time trying to keep everyone on brand.
13. A NEW MODEL
For every project, we create a customized team
specifically matched to the skills required for the client.
Our ability to create custom teams means our agency
is media agnostic. We identify issues before finding the
most appropriate solution.
Wilderness partners with 135 creatives, from
individual freelancers to specialized agencies.
Our project managers are internal to ensure you have
one dedicated point of contact keeping the project on
time and budget.
14. EXPANDED CAPABILITIES
In one week at Wilderness, we worked on:
● Fabricating a trade show booth for Chore-Time
● Designing a new website for a local Boys & Girls club
● Editing videos for Forbes
● Building brand standards for a physical therapy team
● Managing a sales team for a summer reading program
● Concepting interior design for a boutique hotel
● Updating brochures for a global specialty chemical company
● Maintaining an e-commerce site for a medical business coach.
21. WILDERNESS HAS A
THAT CARRIES DESIGN
Our 7 Stage Gate Process for delivering
projects on time and on budget for clients is
built one core philosophy:
Strategy Before Design.
23. KICKOFF [Stage Gate 1]
ESTABLISH PROJECT PARAMETERS
The initial meeting is an opportunity for project
stakeholders to come together with our team to identify
needs, goals, budget, and schedule for the project. At the
project kickoff, you will meet your project manager as a
single point of contact to ensure your project is kept on
time and on budget.
24. RESEARCH [Stage Gate 2]
KNOWLEDGE & ASSET SHARING
Taking the knowledge gained from the kickoff, our team
goes into full research mode by analyzing your
competition and engaging with internal and external
stakeholders, as well as end-users. Our team engages
through one-on-one interviews, group round-table
discussion, and/or surveys, dependent upon project
25. STRATEGY [Stage Gate 3]
The project team will compile feedback from our
brainstorming and research efforts and set the ultimate
vision for the project. We will deliver a strategy
document that will include a mood board, design board,
sitemap and wireframe to ensure all stakeholders are
united with one vision.
26. DESIGN [Stage Gate 4]
From there, our design team works to create designs and
layouts that fulfill the strategic vision for the project,
whether it is a website, video, tradeshow booth, direct
mail campaign, landing page, special event plan,
brochure, project proposal or interior design.
27. COPY CREATION [Stage Gate 5]
FINAL PRODUCTION ASSETS
With a design framework in place, we begin the process
of auditing and reworking existing content, and crafting
new, strategic content specifically for the elements
associated with your project. This could include SEO
copy optimized to rank your website higher in search
results or strategically-framed messaging to drive home
a killer campaign.
28. BUILD [Stage Gate 6]
The build phase is the most involved; however, through
careful planning upfront, our team is able to implement
approved designs, provide internal testing, and end-user
testing to ensure a solid product for launch.
29. MEASURE, ENHANCE & MAINTAIN [Stage Gate 7]
We don't believe in a set it and forget it approach. We
work with all our clients to provide a debrief session to
ensure all objectives outline in the earlier phases have
been met. We will perform and deliver a project analysis
to identify ways to measure and enhance your project or
future projects. We will then work with your team to
identify future phases.
31. GUIDING PRINCIPLES THAT
ENSURE STRONG PARTNERS
● WORK TOWARD A SINGLE VISION.
● FOSTER OPEN & PROACTIVE COMMUNICATION.
● COLLABORATION MEANS THAT WE ARE IN THIS TOGETHER.
● STAY AGILE, BECAUSE CHANGE IS INEVITABLE.
32. OUR TEAM
FOUNDER DIR. OF OPERATIONS
RICHARD KAISER MARY BETH RESER
DIR. OF STRATEGY
DIR. OF SALES
33. LEADERSHIP TEAM
Founder | Account Manager
Richard Kaiser serves as the Founder of Wilderness Agency, a hybrid
marketing agency providing branding, digital, advertising, technology,
and public relations.
Over the past eight years, Mr. Kaiser has worked with nearly a hundred
organizations to identify opportunities to invest strategically in their
marketing to grow their organizations. Mr. Kaiser holds a Bachelor of
Science in Marketing from Wright State University circa 2008.
34. MARY BETH RESER
Director of Operations
Mary Beth Reser’s role is to guide clients and the team at Wilderness Agency
through projects to ensure things are delivered beyond “on time and on
budget”, with excitement and clarity.
Mary Beth holds a Bachelor’s Degree in Journalism from Ball State University.
After several years as a reporter, including for the Fairborn Daily Herald and
Dayton Business Journal, she realized she preferred telling positive stories and
switched to marketing. As marketing director for prominent real estate
development groups and publishing companies, she leveraged content to drive
revenue. As she transitioned into marketing agencies, Mary Beth continues to
work with organizations across industries to clarify messaging and share their
35. As a designer and art director, Chris Beach has worked on client
accounts in a multitude of industries. Some accounts include
OfficeMax, Babies R’Us, Honeywell, Aileron, Chore-Time, Social
Chain, Kettering College, Forgeline Wheels, and Lawter worldwide.
He is versatile in adapting the design process to a wide gamut of
design skills such as trade show design, packaging, design layout,
wayfinding, information design and more. Chris began his career as a
layout designer for catalogs, quickly transitioning into an agency
36. Josh Moody was born and raised in Dayton, OH and graduated from
Sinclair Community College in 2010 with Associates of Applied Science
in Visual Communications. He is an experienced designer with a career
path that has cultivated a diverse skill set in many areas including:
advertising, branding and corporate identity, digital & print production,
direct mail, project & account management, marketing strategy, and so
much more. He’s a detail-oriented, hardworking designer that always
embraces any new challenge and strives to always present the best
solution for every client.
37. As project coordinator, Corey carries his obsession with
strategy into crafting and managing multi-tiered campaigns
designed to get measured results and result in clear ROI.
Corey spends time researching and optimizing skills and
techniques in the digital marketing and advertising fields.
Certified in both Analytics and Adwords, Corey likes to
sharpen his axe, by staying up to date with the newest
updates, releases and digital strategies, so he can continue
pushing his clients to adopt tactics and ideas that get results.
38. Karinza runs events with calmly, efficiently and with the dependability
and organization of a drill sergeant. She has seamlessly executed
large-scale events for Dayton History, University of Cincinnati, and The
Ohio State University.
She is passionate about the details, because that is where she can make
the most impact, crafting events that leave lasting impressions.
39. Daniel Madero is passionate about marketing, enthusiastic and highly
skilled at ensuring complex projects are completed to exceed
expectations within project budgets and timelines.
Daniel is a skilled videographer, and excels at capturing stories and
leveraging them for marketing purposes. From social media, to full-scale
brand identity pieces. He invites the audience in through his lens and
welcomes them into your brand.
40. Caleb Terry is a Graphic Designer passionate about logic and precision.
He excels at capturing stories and conveying messaging in clear and
Caleb has a Bachelors of Arts in Graphic Design from the Art Institute of
Ohio - Cincinnati. His skills in research and ingenuity propel his passion
for digital media and photography to innovative levels that ultimately
yield better results for clients.
41. In this role, he helps businesses identify and execute growth-centered
Alex has more than 6 years of strategy experience at Dayton area
marketing agencies and believes that marketing and advertising at its
best is a blend of both art and science, in which ideas are tested and
improved to achieve business objectives.
Alex specializes in all aspects Digital Marketing and Advertising and has
successfully served a range clients, including GE Aviation & Finance,
Sinclair Community College, Fairborn Development Corporation,
Kettering College, Aileron GDAHA, Ailerson, Crown Equipment, Seepex,
Alex helps business leaders to acquire more clients and increase revenue
through building targeted and comprehensive marketing plans.
Director of Strategy
42. J Stanton brings years of sales and marketing experience to Wilderness
Agency. Working for Quizno’s Sub on the client side with Cliff Freeman
& Partners (Wendy’s “Where’s The Beef?” and Little Caesar’s “Pizza
Pizza”). J learned the art of agency/client relations and compelling
creative work. J founded SouthPaw Creation & Design and was selected
to be a guest designer for ABC’s Extreme Makeover Home Edition on a
home build in Beavercreek, Ohio.
J holds a Bachelors of Arts in Communication from Wright State
University and is a classically-trained pianist. He serves on The Dayton
Public Schools Foundation Board and the Dayton Philharmonic
Volunteer Association Board, where he has spent over 10 years
collecting instruments for underprivileged youth in the Miami Valley.
Director of Sales
SETTING THE STAGE
Through the use of wayfinding,
directional and event signage, we
were able to set the stage for a
successful military/civilian event
that fulfilled protocol and
navigated trade show and
symposium attendees through
the events of the two-day
AIR FORCE INSTITUTE OF TECHNOLOGY
Digital Engineering Manufacturing Environment Symposium
Wilderness Agency worked with
Chore-Time to strip down the
buzzwords and sales speak and get
to the core of the actual value the
company offers to its core
customers. We delivered fresh
designs with clear messaging and
iconography for trade shows,
presentations and advertisements
that captured the brand’s true value
and conveyed it to the audience in a
clear and concise way.
Brand Identity + Tradeshow Strategy
Wilderness Agency worked with
Seepex to untangle the information
and visually enhance and modernize
the portal, creating a clean, clear
pathway to information and a
pleasant user experience through
the process. By redefining the
organization to match users’
behavior, Seepex and the
Wilderness Agency team were able
create a visual hierarchy with clear
calls to action and easy access.
Intranet Sales Portal