1. OUR CAPABILITIES
WILDERNESS AGENCY

2. At Wilderness Agency, we believe marketing can
help capture the stories that drive business. We are
driven by two main philosophies 1.) Grow our
clients’ businesses. 2.) Enhance the local economy.
We believe in activating enterprise and consumer
brands with outstanding creative, fully guided and
supported by rigorous analytics and optimization.
Our business model and processes enable us to
dramatically change the way brands behave
digitally, to attract devoted users, and to stake out
a prominent place for our clients within the
channels most relevant to their product and
services.
Our process in action is adjusting, rethinking,
listening, and anticipating, so our clients realize the
highest ROI and the greatest results possible from
their brand identity.
We’re tremendously excited about the opportunity
to partner with companies looking to grow. We
look forward to showing you what we can do, and
planning together for your continued growth.
Richard Kaiser, Founder
(2)
IT STARTS WITH A CATALYST.

3. WHY WILDERNESS
● WE CONSIDER OURSELVES VISUAL
CRAFTSMEN & LOVE WHAT WE DO.
● WE BELIEVE IN LEVERAGING DESIGN TO
SOLVE PROBLEMS.
● OUR WORK IS EFFICIENT AND EXPERIENCED
ACROSS B2B, B2C AND GOVERNMENT.
● OUR APPROACH IS AGILE AND SCALABLE.
(3)

4. WHAT DOES
THIS MEAN FOR
YOU?
(4)

5. A SMART, CREATIVE & EXPERIENCED
TEAM PARTNERING WITH YOU TO
HELP ACHIEVE PROJECT GOALS
THROUGH A SEAMLESS, TRIED & TRUE
PROCESS.
(5)

6. TABLE OF CONTENTS
Introduction……………………………..(7)
Our Approach……………………......(20)
Meet Our Team………………………..(29)
Examples of Related Work………..(44)
(6)

7. TRADITIONAL AGENCIES HAVE
TRADITIONAL PROBLEMS.
(3)(7)

8. AN EVOLVING LANDSCAPE
(8)
The average agency has 8 to 40 employees. You wouldn’t use your plumber
as your auto mechanic, but many agencies will use the same copywriter for
a health care network and a haunted house.
Different audiences require different styles, but when you have a limited
team, you have to force them into roles where they don’t excel.

9. A FRAGMENTATION PROBLEM
(9)
Traditional agencies didn’t adopt digital fast enough. Digital agencies
became fragmented and too narrow in their service offering. A friend was
working with 8 separate agencies every month for her business. Worse,
she was spending valuable time trying to keep everyone on brand.

10. A FRAGMENTATION PROBLEM
(10)
Design Studio
Copywriting house
SEO Firm
Public Relations
Web Design Agency
Digital Advertising
Tradeshow
Social Media
BR
AN
D
BRAND

11. THE SOLUTION
(11)
Design Studio
Copywriting House
SEO Firm
Public Relations
Web Design Agency
Digital Advertising
Tradeshow
Social Media
B
R
A
N
D
WILDERNESSBRAND

12. WILDERNESS AGENCY
IS DIFFERENT.
(3)(12)

13. A NEW MODEL
(13)
For every project, we create a customized team
specifically matched to the skills required for the client.
Our ability to create custom teams means our agency
is media agnostic. We identify issues before finding the
most appropriate solution.
Wilderness partners with 135 creatives, from
individual freelancers to specialized agencies.
Our project managers are internal to ensure you have
one dedicated point of contact keeping the project on
time and budget.

14. EXPANDED CAPABILITIES
In one week at Wilderness, we worked on:
● Fabricating a trade show booth for Chore-Time
● Designing a new website for a local Boys & Girls club
● Editing videos for Forbes
● Building brand standards for a physical therapy team
● Managing a sales team for a summer reading program
● Concepting interior design for a boutique hotel
● Updating brochures for a global specialty chemical company
● Maintaining an e-commerce site for a medical business coach.
(12)

15. Creative Solutions to
Complicated Problems
(3)(14)

16. STRATEGIC
MANAGEMENT
● Brand Development
● Communication Strategy
● CRM Marketing Solutions
● Digital Marketing Strategy
● Campaign Strategy
● System Implementation
(16)

17. CREATIVE DESIGN &
TECHNOLOGY
● Digital Advertising
● Mobile Design
● Application Development
● Content Management Systems
● eCommerce Development
● Website Design
(16)

18. LEAD & CONVERSION
EXECUTION
● Pay Per Click Advertising
● Reputation Management
● Conversion Tracking
● Lead Generation
● Search Engine Optimization
● Social Media Management
(18)

19. ANALYTICS &
MARKETING
PERFORMANCE
● Data Analysis
● Advanced Statistics
● Campaign Performance
● Social Media Reporting
● Website Analytics
● Keyword Analysis
(19)

20. OUR APPROACH
(37)(20)

21. WILDERNESS HAS A
PASSIONATE TEAM
THAT CARRIES DESIGN
BEYOND AESTHETICS.
Our 7 Stage Gate Process for delivering
projects on time and on budget for clients is
built one core philosophy:
Strategy Before Design.
(21)

22. KICKOFF [Stage Gate 1]
(22)
RESEARCH [Stage Gate 2]
STRATEGY [Stage Gate 3]
DESIGN [Stage Gate 4]
COPY CREATION [Stage Gate 5]
BUILD [Stage Gate 6]
MEASURE, ENHANCE & MAINTAIN [Stage Gate 7]
OUR 7 STAGE GATE PROCESS

23. KICKOFF [Stage Gate 1]
ESTABLISH PROJECT PARAMETERS
The initial meeting is an opportunity for project
stakeholders to come together with our team to identify
needs, goals, budget, and schedule for the project. At the
project kickoff, you will meet your project manager as a
single point of contact to ensure your project is kept on
time and on budget.
(22)

24. RESEARCH [Stage Gate 2]
KNOWLEDGE & ASSET SHARING
Taking the knowledge gained from the kickoff, our team
goes into full research mode by analyzing your
competition and engaging with internal and external
stakeholders, as well as end-users. Our team engages
through one-on-one interviews, group round-table
discussion, and/or surveys, dependent upon project
scope.
(23)

25. STRATEGY [Stage Gate 3]
DIRECTION
The project team will compile feedback from our
brainstorming and research efforts and set the ultimate
vision for the project. We will deliver a strategy
document that will include a mood board, design board,
sitemap and wireframe to ensure all stakeholders are
united with one vision.
(24)

26. DESIGN [Stage Gate 4]
IMPLEMENT IDEAS
From there, our design team works to create designs and
layouts that fulfill the strategic vision for the project,
whether it is a website, video, tradeshow booth, direct
mail campaign, landing page, special event plan,
brochure, project proposal or interior design.
(25)

27. COPY CREATION [Stage Gate 5]
FINAL PRODUCTION ASSETS
With a design framework in place, we begin the process
of auditing and reworking existing content, and crafting
new, strategic content specifically for the elements
associated with your project. This could include SEO
copy optimized to rank your website higher in search
results or strategically-framed messaging to drive home
a killer campaign.
(26)

28. BUILD [Stage Gate 6]
EFFECTIVE ADOPTION
The build phase is the most involved; however, through
careful planning upfront, our team is able to implement
approved designs, provide internal testing, and end-user
testing to ensure a solid product for launch.
(27)

29. MEASURE, ENHANCE & MAINTAIN [Stage Gate 7]
ITERATIVE IMPROVEMENT
We don't believe in a set it and forget it approach. We
work with all our clients to provide a debrief session to
ensure all objectives outline in the earlier phases have
been met. We will perform and deliver a project analysis
to identify ways to measure and enhance your project or
future projects. We will then work with your team to
identify future phases.
(28)

30. OUR TEAM
(37)(29)

31. GUIDING PRINCIPLES THAT
ENSURE STRONG PARTNERS
● WORK TOWARD A SINGLE VISION.
● FOSTER OPEN & PROACTIVE COMMUNICATION.
● COLLABORATION MEANS THAT WE ARE IN THIS TOGETHER.
● STAY AGILE, BECAUSE CHANGE IS INEVITABLE.
(30)

32. OUR TEAM
CREATIVE DIRECTOR
CALEB TERRY
TECHNOLOGY
COORDINATOR
DANIEL MADERO
EVENTS COORDINATOR
JOSH MOODY
ART DIRECTOR
CHRIS BEACH
FOUNDER DIR. OF OPERATIONS
RICHARD KAISER MARY BETH RESER
PROJECT COORDINATOR
KARINZA AKIN
EVENTS MANAGER
COREY SWANN
DIR. OF STRATEGY
ALEX SALSMAN
DIR. OF SALES
J STANTON

33. LEADERSHIP TEAM
RICHARD KAISER
Founder | Account Manager
Richard Kaiser serves as the Founder of Wilderness Agency, a hybrid
marketing agency providing branding, digital, advertising, technology,
and public relations.
Over the past eight years, Mr. Kaiser has worked with nearly a hundred
organizations to identify opportunities to invest strategically in their
marketing to grow their organizations. Mr. Kaiser holds a Bachelor of
Science in Marketing from Wright State University circa 2008.
(32)

34. MARY BETH RESER
Director of Operations
Mary Beth Reser’s role is to guide clients and the team at Wilderness Agency
through projects to ensure things are delivered beyond “on time and on
budget”, with excitement and clarity.
Mary Beth holds a Bachelor’s Degree in Journalism from Ball State University.
After several years as a reporter, including for the Fairborn Daily Herald and
Dayton Business Journal, she realized she preferred telling positive stories and
switched to marketing. As marketing director for prominent real estate
development groups and publishing companies, she leveraged content to drive
revenue. As she transitioned into marketing agencies, Mary Beth continues to
work with organizations across industries to clarify messaging and share their
stories.
(33)
LEADERSHIP TEAM

35. As a designer and art director, Chris Beach has worked on client
accounts in a multitude of industries. Some accounts include
OfficeMax, Babies R’Us, Honeywell, Aileron, Chore-Time, Social
Chain, Kettering College, Forgeline Wheels, and Lawter worldwide.
He is versatile in adapting the design process to a wide gamut of
design skills such as trade show design, packaging, design layout,
wayfinding, information design and more. Chris began his career as a
layout designer for catalogs, quickly transitioning into an agency
world.
CHRIS BEACH
Creative Director
(34)
LEADERSHIP TEAM

36. Josh Moody was born and raised in Dayton, OH and graduated from
Sinclair Community College in 2010 with Associates of Applied Science
in Visual Communications. He is an experienced designer with a career
path that has cultivated a diverse skill set in many areas including:
advertising, branding and corporate identity, digital & print production,
direct mail, project & account management, marketing strategy, and so
much more. He’s a detail-oriented, hardworking designer that always
embraces any new challenge and strives to always present the best
solution for every client.
JOSH MOODY
Art Director
(35)
LEADERSHIP TEAM

37. As project coordinator, Corey carries his obsession with
strategy into crafting and managing multi-tiered campaigns
designed to get measured results and result in clear ROI.
Corey spends time researching and optimizing skills and
techniques in the digital marketing and advertising fields.
Certified in both Analytics and Adwords, Corey likes to
sharpen his axe, by staying up to date with the newest
updates, releases and digital strategies, so he can continue
pushing his clients to adopt tactics and ideas that get results.
COREY SWANN
Project Coordinator
(36)
LEADERSHIP TEAM

38. Karinza runs events with calmly, efficiently and with the dependability
and organization of a drill sergeant. She has seamlessly executed
large-scale events for Dayton History, University of Cincinnati, and The
Ohio State University.
She is passionate about the details, because that is where she can make
the most impact, crafting events that leave lasting impressions.
KARINZA AKIN
Events Manager
(37)
LEADERSHIP TEAM

39. Daniel Madero is passionate about marketing, enthusiastic and highly
skilled at ensuring complex projects are completed to exceed
expectations within project budgets and timelines.
Daniel is a skilled videographer, and excels at capturing stories and
leveraging them for marketing purposes. From social media, to full-scale
brand identity pieces. He invites the audience in through his lens and
welcomes them into your brand.
DANIEL MADERO
Events Coordinator
LEADERSHIP TEAM
(38)

40. Caleb Terry is a Graphic Designer passionate about logic and precision.
He excels at capturing stories and conveying messaging in clear and
easy-to-digest formats.
Caleb has a Bachelors of Arts in Graphic Design from the Art Institute of
Ohio - Cincinnati. His skills in research and ingenuity propel his passion
for digital media and photography to innovative levels that ultimately
yield better results for clients.
CALEB TERRY
Technology Coordinator
(39)
LEADERSHIP TEAM

41. In this role, he helps businesses identify and execute growth-centered
marketing approaches.
Alex has more than 6 years of strategy experience at Dayton area
marketing agencies and believes that marketing and advertising at its
best is a blend of both art and science, in which ideas are tested and
improved to achieve business objectives.
Alex specializes in all aspects Digital Marketing and Advertising and has
successfully served a range clients, including GE Aviation & Finance,
Sinclair Community College, Fairborn Development Corporation,
Kettering College, Aileron GDAHA, Ailerson, Crown Equipment, Seepex,
and ITW.
Alex helps business leaders to acquire more clients and increase revenue
through building targeted and comprehensive marketing plans.
ALEX SALSMAN
Director of Strategy
LEADERSHIP TEAM
(40)

42. J Stanton brings years of sales and marketing experience to Wilderness
Agency. Working for Quizno’s Sub on the client side with Cliff Freeman
& Partners (Wendy’s “Where’s The Beef?” and Little Caesar’s “Pizza
Pizza”). J learned the art of agency/client relations and compelling
creative work. J founded SouthPaw Creation & Design and was selected
to be a guest designer for ABC’s Extreme Makeover Home Edition on a
home build in Beavercreek, Ohio.
J holds a Bachelors of Arts in Communication from Wright State
University and is a classically-trained pianist. He serves on The Dayton
Public Schools Foundation Board and the Dayton Philharmonic
Volunteer Association Board, where he has spent over 10 years
collecting instruments for underprivileged youth in the Miami Valley.
J STANTON
Director of Sales
(41)
LEADERSHIP TEAM

43. OUR CLIENTS
(42)

44. CLIENTS
(43)

45. EXAMPLES OF
RELATED WORK
(37)(44)

46. Air Force
Institute of Technology
Digital Engineering Manufacturing Environment Symposium
Public Event

47. (46)
SETTING THE STAGE
Through the use of wayfinding,
directional and event signage, we
were able to set the stage for a
successful military/civilian event
that fulfilled protocol and
navigated trade show and
symposium attendees through
the events of the two-day
summit successfully.
AIR FORCE INSTITUTE OF TECHNOLOGY
Digital Engineering Manufacturing Environment Symposium

48. (47)
AIR FORCE INSTITUTE OF TECHNOLOGY
Digital Engineering Manufacturing Environment Symposium

49. Chore-Time
Brand Identity + Tradeshow Strategy
Brand Identity

50. (49)
REFINED MESSAGING
Wilderness Agency worked with
Chore-Time to strip down the
buzzwords and sales speak and get
to the core of the actual value the
company offers to its core
customers. We delivered fresh
designs with clear messaging and
iconography for trade shows,
presentations and advertisements
that captured the brand’s true value
and conveyed it to the audience in a
clear and concise way.
CHORE-TIME
Brand Identity + Tradeshow Strategy

51. CHORE-TIME
Brand Identity + Tradeshow Strategy
(50)

52. (51)
CHORE-TIME
Brand Identity + Tradeshow Strategy

53. SEEPEX
Information System
Sales Portal

54. (53)
CLARIFYING PATHWAYS
Wilderness Agency worked with
Seepex to untangle the information
and visually enhance and modernize
the portal, creating a clean, clear
pathway to information and a
pleasant user experience through
the process. By redefining the
organization to match users’
behavior, Seepex and the
Wilderness Agency team were able
create a visual hierarchy with clear
calls to action and easy access.
SEEPEX
Intranet Sales Portal

55. VIEW MORE CASE STUDIES
HERE

56. Thank you for the
opportunity to show you
why we believe we are
the best choice for your
creative team.
From your friends at,