A brief introduction on how social listening can be integrated into business, brand, and campaign transformation strategies.

1. Social Listening x Brand Planning
SHARE Creative, 2018

2. Overview
Opportunity Session:
How social listening can aid
brand research, planning,
delivery & success

3. Why are we here?
So, what is social listening
and why should you care?

4. Introduction
What is social listening?
The agile collection and
analysis of historic and
live chatter based on
keywords & topics

5. Introduction
Why does it matter?
It can help you to quickly
get a deeper understanding
of a problem or enhance
existing ideas & insights.
In real time.

6. Introduction
So what?
Simply, it can provide quick yet
granular insights in addition to
existing research, to improve
the agility & success of
business & brand strategies

7. Challenges
Are there any challenges, ideas
or existing insights you have at a
brand, campaign or competitor
level you’d like to quickly find
out more about?

8. Brand Challenges
What does my audience look like in 2019?
What are their passion points? How is the dark
social trend affecting us? How do weather and
environmental changes affect our
performance? What impact does music have
on our sales? How is our advertising inspiring
our audiences? Are there demand spaces we
are not active in, but should be? How does
purchase & advocacy affect brand saliency?

9. Campaign Challenges
How do we improve our local vernacular so
audiences relate to us even more? How do we use
social as a conversion tool? How can we drive
more D2C traffic? How do we create mass impact
with our audiences? How do we prove value from
a key brand message? What platforms should my
campaign run in? How much budget do we
allocate to this campaign? How value will an
awareness campaign drive? What PR strategy and
delivery should we employ for this campaign?

10. Competitor Challenges
Why is my competitor gaining meaningful
conversation from consumers? Why are we losing
sales to competitors in key product sectors? Why
is my competitor aligning with a certain trend?
What impact did a competitor campaign have on
consumer perception? Do brand ambassadors
influencers have a large impact on category
conversation & competitive success? How do we
differentiate ourselves in a crowded market?

11. Putting It Into Action
How can you bring social
listening into your work,
or use it alongside
existing, longer term
research channels?

12. Social Listening In Action
1. If you have an idea, hunch or
existing knowledge, social
listening can be the tool to quickly
uncover it’s depth of truth

13. Social Listening In Action
2. If you have invested in research,
surveys, NPSs or interviews, social
listening can be the tool to test
and embellish findings in a more
granular - and scalable - situation

14. Social Listening In Action
3. If you simply have a
problem or mission, social
listening can provide the
basis for your insights on
which to build from

15. Success Workflow
How can SHARE work with
you to unlock the power of
social listening?

16. Tools Overview
Our Data Scientists are built
to focus on finding the fast
moving micro moments,
unique behaviours &
emerging trends that can

17. Tools Overview
Our strategists interpret this
data to inspire relevant
strategic & tactical actions

18. Successful Workflow
1. Build a brief with
your team
We kick off with a workshop, where brand
teams share existing info & data to avoid
duplication, & asks questions to inspire
additional exploration
2. SHARE defines methodology
& client team sign off
SHARE builds a methodology on what, how
and when to listen for, based on challenges
ensuring discovery, not just validation
3. SHARE use tools to EXPLORE or
LISTEN tools to gather data
Based on the challenge, SHARE select the
relevant tool(s) to identify information, and
begin granular deep dive
6. SHARE work with
you to implement
SHARE Strategists work with relevant
team members to ensure data actions are
maximised in planning or execution
5. SHARE present
findings
Once data is structured into a final report,
complete with clear findings and
recommended actions based on objectives
4. SHARE surface insights
Data is analysed at a granular level to
find pertinent outcomes on which to
build a report and strategic actions

19. Case Study
Want to see it in action?
Get in touch for more case
studies, and a live demo.

20. Thank You
Thank you
for listening!

21. Want To Talk?
Ian Cassidy, CEO - ian.cassidy@sharecreative.com | 07780440700
Alex Hill, Creative Director - alex.hill@sharecreative.com | 07734046709
Jasmin Fischer, Insights Director - jasmin.fischer@sharecreative.com | 07706894479
Nathan Townsend, Commercial Director - nathan.townsend@shareceative.com | 07894248596