By Alex Colburn, Colburn Strategic Partners- Learn how Narragansett Beer uses locality and heritage to brand their iconic beer. Full article at http://colburnstrategic.com/blog/narragansett-beer-dynasty/

1. Narragansett Beer's Dynasty:
How Locale is Central
to its Brand Identity
Learn how Narragansett Beer uses locality and
heritage to brand their iconic beer.
Full article at http://colburnstrategic.com/blog/narragansett-beer-dynasty/

2. Local Roots in New England
Narragansett Brewing Company was founded in 1890 in Cranston, RI
Alex Colburn, Colburn Strategic Partners
http://colburnstrategic.com/blog/narragansett-beer-dynasty/

3. Local Roots in New England
Narragansett originally offered
a German-style Lager, an Ale, and a Porter
Alex Colburn, Colburn Strategic Partners
http://colburnstrategic.com/blog/narragansett-beer-dynasty/

4. Past and Present
Narragansett saw a decline in sales and popularity
between 1965 and 1985. The main brewery in
Rhode Island was demolished in 1998
In 2005, Mark Hellendrung took the reigns of
Narragansett Brewing Company. Since 2005,
NBC’s Brand Strategy has been focused around
local brands, heritage, and people.
Alex Colburn, Colburn Strategic Partners
http://colburnstrategic.com/blog/narragansett-beer-dynasty/

5. The “Drink Your Part!”
Campaign was started in
the late 2000’s to
encourage locals to
support Narragansett’s
efforts to bring a brewery
back to Rhode Island.
“Every case you buy is
another brick in the
brewery.”
Hellendrung
Alex Colburn, Colburn Strategic Partners
http://colburnstrategic.com/blog/narragansett-beer-dynasty/

6. Narragansett’s line of
“Mash-Ups” feature local
brands that are almost
exclusive to Rhode Island.
Alex Colburn, Colburn Strategic Partners
http://colburnstrategic.com/blog/narragansett-beer-dynasty/
Nostalgic Brand “Mash-Ups”

7. Narragansett’s Lovecraft line uses
the late Rhode Island author H.P.
Lovecraft’s body of works to
create a brand narrative in which
to create beers around.
Alex Colburn, Colburn Strategic Partners
http://colburnstrategic.com/blog/narragansett-beer-dynasty/
Local Heritage to Create Brand Narratives

8. Narragansett’s Town Beach IPA,
Summer Ale, and Big Mamie
Indestructable Ale use beach and
coastal imagery to connect their
beers with New Englander’s
surroundings. This is also a nod to
Narragansett’s namesake, the
town of Narragansett
Alex Colburn, Colburn Strategic Partners
http://colburnstrategic.com/blog/narragansett-beer-dynasty/
Local Views

9. Narragansett Beer's Dynasty:
How Locale is Central
to its Brand Identity
To read the full article, go to
http://colburnstrategic.com/blog/narragansett-beer-dynasty/