5 tips to making your LinkedIn profile work for you and how you can help to build your personal and professional brand via social media.

1. Get your stories out there
​ Alex Charraudeau
​ LinkedIn London 14th December 2016

2. I’m Alex. I’m a Media
Solutions Manager…
If you have a job title that
no one understands have
a succinct way of
explaining how you help
other people.
As a Media Solutions
Manager I help
recruitment companies to
get the most from
LinkedIn through
marketing and
advertising.

3. 1. Telling your story
2. Building your social footprint
3. Getting your story heard
Agenda

4. “If history were taught in
the form of stories,
it would never be
forgotten.”
Rudyard Kipling

5. • Introduction to you / your business. Easy to tell
across multiple channels. Know this inside out.
5 stories to tell
Who am I?
Why am I here?
• What is the your / business’s purpose and the
purpose of the content you are creating.
My mission • What you / your business stands for. Purpose.
What I do
• Your mission should be more “why” and this is
more “how”. Find your USP.
What that means
for you
• Case studies and testimonials. Success
stories.

6. 6
Use your headline to demonstrate what you
do and how you can help people.
Long form blog posts allow you to demonstrate
your skills and expertise.
Your summary allows you to talk about who
you are, why you do what you do and what
your personal mission is.
Highlight what you do through rich media.

7. 7
Your experience allows you to talk about what
you do and how you do it.
Highlight what you do through rich media.
Use this as a portfolio
With more operational roles you can highlight
the different parts to the process you are
involved in.
Recommendations demonstrate what you
have done for others, and therefore what you
can do for people reading your profile.

8. 8
Share the specific skills you have accrued.

9. Remember to add your most up to date contact information
9
Be accessible

10. Getting your story heard
10

11. 11
Share content that is relevant to your target
audience regularly to appear within the news
feed of LinkedIn.

12. 12
Blogging on LinkedIn allows you to share
content with your connections and the wider
LinkedIn membership effectively.

13. 13
Ensure that your other social channels look and
feel similar. This ties things together making
them more uniform and unified.

14. 1. Know your 5 stories!
2. Build out your footprint
3. Get your story heard
14
3 things to do today

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