43. simple audience profiler
what does he/she see?
his/her environment
his/her friends
what the market offers him/her
[Source: adapted from XPLANE, the visual thinking company]
44. simple audience profiler
what does he/she hear? what does he/she see?
who influences her? how? his/her environment
what his/her environment says his/her friends
what his/her wife/husband says what the market offers him/her
[Source: adapted from XPLANE, the visual thinking company]
45. simple audience profiler
what’s really on his/her mind?
what keeps him/her up at night?
what are his/her ambitions
what he/she thinks
what does he/she hear? what does he/she see?
who influences her? how? his/her environment
what his/her environment says his/her friends
what his/her wife/husband says what the market offers him/her
[Source: adapted from XPLANE, the visual thinking company]
46. simple audience profiler
what’s really on his/her mind?
what keeps him/her up at night?
what are his/her ambitions
what he/she thinks
what does he/she hear? what does he/she see?
who influences her? how? his/her environment
what his/her environment says his/her friends
what his/her wife/husband says what the market offers him/her
what does he/she say and do?
his/her actions
his/her attitude in public
what he/she tells others
[Source: adapted from XPLANE, the visual thinking company]
55. context: most ppt-presentations are horrible today (dbybp)
56. context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills
57. context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills
point A
if you don’t improve,
your audiences will
continue to be bored
58. context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills
point A point B
if you don’t improve, but you want to
your audiences will enchant your audience
continue to be bored every time
59. context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills
point A action point B
if you don’t improve, apply a clear and but you want to
your audiences will audience-focused ppt- enchant your audience
continue to be bored design method every time
60. use the following rules to make your
message stick with your audience…