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Kind innovation: tradition, innovation and more

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A new update about Kind Innovation I prepared for a Lecture with a Redland University class. the goal is to inspire you

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Kind innovation: tradition, innovation and more

  1. 1. a KIND innovation Alessio Cuccu Innovation consultant
  2. 2. what do you see here? photo by Alessio Cuccu
  3. 3. and now? photo by Alessio Cuccu
  4. 4. focus OUT of FOCUS FOCUSED & Remember to use both depending on the stage of a project It helps to recognize different details, features in exactly the same project/object It facilitates the creation of a relevant and complete value
  5. 5. what do you see here? photo by Alessio Cuccu
  6. 6. zooming out photo by Alessio Cuccu
  7. 7. Yayoi Kusama (Victoria Mirò London 2018, sold out exhibition) photo by Alessio Cuccu
  8. 8. close and far observing MICROSCOPE TELESCOPE & Use both to recognize the context where details live and to identify the relevant ones that build the big picture
  9. 9. What is innovation? What is tradition? photo by Alessio Cuccu photo by Alessio Cuccuphoto by Alessio Cuccu
  10. 10. What is innovation? What is tradition? photo by Alessio Cuccu Tate Modern (London) Punta della Dogana (Venice)
  11. 11. tradition & innovation in Venice photo by Alessio Cuccu
  12. 12. tradition & innovation in London photo by Alessio Cuccu
  13. 13. innovation & tradition photo by Alessio Cuccu TRADITION INNOVATION
  14. 14. my last 15 months (definetely more than lucky) photo by Alessio Cuccu
  15. 15. I cycle and walk a lot, never need to drive a car 7km walk/day
  16. 16. #camera, my travel mate photo by Alessio Cuccu 14.779 photos
  17. 17. my best ever Instagram’s photo (Connected dots)
  18. 18. premiere exhibitions, events and lectures a relevant support to meet future trend R. Sennett: ethics for the city R. Botsman: TRUST S.Sinek: the infinite game R. Sutherland: on InnervationO. Eliasson M. Rosing: ICE WATCH Don McCullin
  19. 19. I read a lot
  20. 20. Innovative Materials Consultancy www.matech.it R&D Project Manager Materials Research (2001 – 2010) Design Furniture Manufacturing www.lago.it CEO Assistant (2014 – 2017) R&D specialist (2010-2014) about the years before my sabbatical (I’ve been lucky too)
  21. 21. #lifelonglearning RESEARCH DEVELOPMENT LEAN STARTUP MATERIALS ENGINEERING TECH TRANSFER AGILE & SCRUM SCOUTING & MATCHMAKING (feasability) STRATEGY INNOVATION FORESIGHT DESIGN THINKING SCENARIOS & PERSONAS SUSTAINABILITY LCA & CIRCULAR DESIGN (desirability) BUSINESS EXECUTION BUSINESS MODEL LEAN PRODUCTION BUSINESS PLAN PRODUCTION TESTING REGULATIONS COMPLIANCE (viability)
  22. 22. WHO ARE YOU? (as a professional) 1min.  FIRST NAME  LAST NAME  ROLE  EXPERTISE (HR, finance, Operation, R&D, Mrktg, Sales, … ) GAME 1 (yellow POST-it)
  23. 23. the SNAPSHOT of a GROUP GAME 1 (yellow POST-it) Business Executive Master class Materials event for Architect Workshop for a medical devices manufacturer (SME) Design thinking event
  24. 24. DESIGN INNOVATION VIABILITY (BUSINESS) FEASIBILITY (TECH) DESIRABILITY (HUMAN) design thinking (Venn diagram) Source “IDEO”
  25. 25. MINIMUM INNOVATION PRODUCT MVP VIABILITY BUSINESS “we do cause we profit” and “we do the math” MFP FEASIBILITY TECH “we do cause we can” and “we do the tech” MDP DESIRABILITY HUMAN “we do cause we care” and “we do on purpose” www.linkedin.com/pulse/my-way-design-thinking-alessio-cuccu last personal version
  26. 26. two direct professional experiences 2001 2011
  27. 27. “LAST TIME WE DID THIS WAY’” (no one can tell you that) NEVER DONE BEFORE management and development of “the new”
  28. 28. DO I KNOW HOW TO START? (method) DO I BELIEVE IT POSSIBLE? (mindset) HOW MUCH DO I WANT TO DO IT? (motivation) low medium high X X X from “A Beautiful Constraint”- A.Morgan & M. Barden attitude matters (VICTIM)
  29. 29. low medium high X X X from “A Beautiful Constraint”- A.Morgan & M. Barden … COMINCIARE!attitude matters (TRANSFORMER) DO I KNOW HOW TO START? (method) DO I BELIEVE IT POSSIBLE? (mindset) HOW MUCH DO I WANT TO DO IT? (motivation)
  30. 30. a new idea need: TIME and EFFORT
  31. 31. the most innovative and relevant IDEA you would like to develope for the future 2 min.  IDEA’s NAME  DRAWING  DESCRIPTION (5 words on the back of the POST-it)  OWNER’s FULL NAME  MARKET’s ENTRY YEAR (GOAL FORECAST) GAME 2 (green POST-it)
  32. 32. design from “Encyclopedia Britannica”
  33. 33. a good drawing of an “old innovative idea” (today a tradition) from Ferrari exhibition at Design Museum London photo by Alessio Cuccu
  34. 34. “old innovative ideas” became tradition (DESIGN MUSEUM - London) Design Museum permqnent exhibition photo by Alessio Cuccu
  35. 35. a old US innovation (DESIGN MUSEUM - London) Design Museum permqnent exhibition photo by Alessio Cuccu
  36. 36. choice n°1: design or invention from “Better by Design” by Timothy Prestero 1 bilion need X: (i.e clean water) Specifiy the technology Develop the product Find the user, market Develop the product Define the requirements Specify the user, Context & need INVENTION APPROACH DESIGN APPROACH
  37. 37. choice n°2: technology or humanism from “Thoughts on simplicity” by John Maeda
  38. 38. from “TRIZ Evolutionary Trends in Biology and Technology: Two Opposites” by N. Bogatyrev, O. Bogatyreva – University of Bath choice n°3: technology or biology
  39. 39. biology, an example (Central Saint Martins school - 2019) photo by Alessio Cuccu
  40. 40. all choices have to be taken in a rapidly changing world photo by Alessio Cuccu
  41. 41. in a digitally distracted world
  42. 42. information overload “INFORMATION” direct search for useful info “INUNDATION” never-stop incoming of unwanted info vs
  43. 43. 21 minutes x 21 798 milion Whatsup’s messages 378 milion messages 3,9 bilion sent email
  44. 44. we want it NOW! “IMMEDIACY” we are used to velocity “IMPATIENCE” always before: divisive velocity vs
  45. 45. don’t forget each “NOW” has a different time! APP NEW PRODUCT to develop new existing materials and technologies combinations to develop totally new materials and technologies 1+1+1 months to develop an 1+1+1 years to develop a 5+5+5 years 10+10+10 years
  46. 46. organic nature – vegetal leather (8th Future Fabrics Expo - London) photo by Alessio Cuccu 20 yrs of R&D
  47. 47. TIME, EFFORT, FOCUS, PATIENCE and ... FOCUS GINORMOUS EFFORT TAKE YOUR TIME  “NEVER DONE BEFORE”  DRAWING  DESCRIPTION (5 words on the back of the POST-it)  INVENTOR’s NAME  YEAR of MARKET’s ENTRY
  48. 48. … START! (ready to enjoy what you are going to find during the journey) Danny de Vito Queen-Bohemian Rhapsody Premiere my memorable meetings 2018-19 Ramy Malek Timothe Chalamet The National Norman Foster
  49. 49. ‘There is an entire section in the bookshop called "self-help." What we really need is a section called "help others."’ S. Sinek Alessio Cuccu Chief Kindness Officer

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