The IBM Cloud is designed for businesses and provides a highly scalable and secure infrastructure. It offers tools for data preparation and cognitive services, as well as applications, solutions, and services. The IBM Cloud provides deployment options including private, public, and hybrid cloud and can match workloads to the appropriate cloud environment. It ensures customer data protection and control with its cloud infrastructure located in Frankfurt.

1. Cloud / February 2018 / © 2018 IBM Corporation
The IBM Cloud is the cloud
made for business.
Aleksandar Francuz
Director Watson & Cloud Platform
February 28, 2018
For a new generation of leaders—working
at the intersection of strategy, creativity
and technology to tackle the biggest business
challenge:
Tomorrow.
1
Today

2. Name an
enterprise
with only one
cloud.
I dare you. 2
IBM Cloud / February 2018 / © 2018 IBM Corporation

3. 3
Today’s enterprises need a cloud that is agile and
speeds innovation
A cloud that can leverage all data types and is built for the latest technologies, like cognitive / AI
Public Cloud
IaaS & SaaS
Lower cost IT
Early Adopters
Value
Time
Tactical
Strategic & Complex
Hybrid Cloud
PaaS, CaaS, & Data
Engagement Apps
Enterprise
Multi-Cloud
Integrated Platforms
Industry Solutions
Market Leaders
Experience &
Service Innovation
IT Efficiency1
Application
Modernization
2
3
IBM Cloud / February 2018 / © 2018 IBM Corporation

4. 82%
of current IT
budgets are for
on-premises
applications &
infrastructure 4
50%
of spend will be cloud by 2020
1000+
cloud applications
Source: Kleiner Perkins Internet Trends
Enterprises want to connect & extend on-premises to cloud
IBM Cloud / February 2018 / © 2018 IBM Corporation

5. 5
Morgan Stanley: What it‘s worth?
Source: Morgan Stanley, Public
Cloud: What it’s worth?, March 2017
Cloud / February 2018 / © 2018 IBM Corporation

6. Matching the right cloud to the
right workload
Maintain
& Evolve
Private
Cloud
Public
Cloud
Highly customized
applications
Not yet virtualized
applications
Applications with
complex processes
and transactions
Workloads needing
low latency to back ends
Existing database workloads
Applications with
sensitive data
Regulation-intensive
applications
Information-intensive
applications
Batch processing
Backup & archive
ERP
Big data & analytics
Front office/desktop
Disaster recovery
Risk & compliance
services
Web applications/ e-commerce
Digital experience solutions
Customer service
Enterprise social solutions
Third-party applications
Mobile applications
Non-core business processes
Development and test
workloads
Enterprise transformation
required for cloud adoption
DevOps | Governance | Integration
Security | Architecture | Culture
* IBM Institute for Business Value study,
“Tailoring Hybrid Cloud” August 2016
Data sovereignty /
residency
4

7. IBM Cloud deployment options
5Cloud / February 2018 / © 2018 IBM Corporation

8. IBM Cloud / February 2018 / © 2018 IBM Corporation
Cloud Infrastructure
A highly scalable, security
enabled infrastructure
Data
Tools to prepare data
for cognitive
AI
Cognitive building blocks
for developers
Applications, solutions
& services
Targeted solutions for
enterprise businesses
Ingestion
Conversation
Storage Analytics Deployment Governance
Visual
Recognition
Discovery
Speech
Compare &
Comply
Document
Conversion
DLaaS
Nat Language
Understanding
Nat Language
Classifier
Tone
Analyzer
Personal
Insight
Knowledge
Query
Cloud Integration
Networking Security
Core
Enterprise
Infrastructure
Cognitive
Systems
Virtual
Servers
File StorageObject
Storage
Cognitive Micro-services DevOps Tooling
Watson
Oncology
Watson
Cyber
Security
Weather
IBM
Services &
Industry
Solutions
Watson
Virtual
Agent
Watson
Explore &
Discover
IBM Risk &
Compliance
Asset
Mgmt
(Maximo)
IBM Cloud - One Architecture

9. IBM Cloud in Frankfurt
Putting client’s in control of their data
• Complies with European and Local Data Protection Laws
• Clients can keep their data in the EU
• Rich catalog of services consistent with other cloud regions
• Clients keep control and ownership of their data
• Access to client data is controlled by EU employees at all times
• Clients control access to their data in dedicated environments
Key Principles Principles explained
Hosted in Frankfurt
Protecting your Data
• Delivered with excellence: built, hosted and operated by IBM
• Choice of private, dedicated and shared deployment optionsConsistent by Design
IBM Cloud / February 2018 / © 2018 IBM Corporation

10. EU Access GuardianNon-EU SME
Review request
and approve
Temporary Access granted –
all activity logged and
audited
Request
Access
IBM WW IBM EU
Protected
EU Access GuardianNon-EU SME
Review only
Temporary Access granted –
all activity logged and
audited,
all access activity shared
Request
Access
Client
IBM WW IBM EU
Protected
Review request
and approve
Shared environment Dedicated environment
12Cloud / February 2018 / © 2018 IBM Corporation
Exception Approval Process for EU-Supported Services

11. IBM Cloud / February 2018 / © 2018 IBM Corporation
Cloud Infrastructure
A highly scalable, security
enabled infrastructure
Data
Tools to prepare data
for cognitive
AI
Cognitive building blocks
for developers
Applications, solutions
& services
Targeted solutions for
enterprise businesses
Ingestion
Conversation
Storage Analytics Deployment Governance
Visual
Recognition
Discovery
Speech
Compare &
Comply
Document
Conversion
DLaaS
Nat Language
Understanding
Nat Language
Classifier
Tone
Analyzer
Personal
Insight
Knowledge
Query
Cloud Integration
Networking Security
Core
Enterprise
Infrastructure
Cognitive
Systems
Virtual
Servers
File StorageObject
Storage
Cognitive Micro-services DevOps Tooling
Watson
Oncology
Watson
Cyber
Security
Weather
IBM
Services &
Industry
Solutions
Watson
Virtual
Agent
Watson
Explore &
Discover
IBM Risk &
Compliance
Asset
Mgmt
(Maximo)
IBM Cloud - One Architecture

12. 12Cloud / February 2018 / © 2018 IBM Corporation
Aleksandar Francuz
Director Watson & Cloud Platform
IBM Cloud DACH
a.francuz@de.ibm.com