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Weetabix x Automated Creative Case Study

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Weetabix x Automated Creative Case Study

  1. 1. 2 Goal Driving awareness of range extension Weetabix Melts, as well as increasing trial
  2. 2. Here’s how we did it
  3. 3. 4 We used the TVC assets and recent Product of the Year win to create video ads for social.
  4. 4. 5 We generated ads at scale and optimised them through multiple iterations. This drove significantly higher View-Through Rates and engagement.
  5. 5. Results
  6. 6. 8 Our ads performed significantly better than BAU creative: ● We had 15x more 3-second views than the BAU edits ● View-Through Rate increased by 33% with every sprint
  7. 7. We also gained incredible insights on the best performing creative and on the consumers’ motivation for trying Weetabix Melts.
  8. 8. hello@automatedcreative.net

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