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Goal
Inspire moms to have a
heartwarming conversation
with their kids at lunchtime
over a glass of Tang

Here’s how we did it

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We conducted social
listening into
conversations about
lunchtime habits in the
Philippines.

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We turned those
conversations
into hundreds of
Facebook ads
that optimised
over time.

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With the first-party data we
collected, we helped Tang
understand why their ads
worked.

Results

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The Automated Creative
campaign outperformed
the BAU content by a
huge 24%

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We showed Tang which types of
ads worked best: from visual
style to messaging, with
granular detail into the what
drives performance.

hello@automatedcreative.net