2
Goal
Improve video completion rate of
Sensodyne ads and discover
what creative works best for the
brand in the Philippines.

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“Meta’s recommendation of Automated Creative for our
creative test & learn was truly helpful as it helped us
gather richer insights on which messages, visuals, and
creatives in general better resonate among our target
audience. The process with AC was very efficient,
organized and very agile – not only on asset
development but even in terms of accounts
management!”
Katherine Sayon
Senior Brand Manager - Polident | Aquafresh | Chapstick
Haleon

Here’s how we did it

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We conducted social listening to
understand the conversations
around teeth sensitivity and pain.

We then produced ads at scale to
test different messaging and
visual themes with the target
audiences for Sensodyne.

We continuously optimised hundreds of ads…

Results

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Our ads beat all key
benchmarks, while delivering
important insights into what
makes a high performing ad for
Sensodyne.

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Across the total campaign, View
Through Rates increased by
147%, with 1.3 million videos
viewed to 100% completion.

We also helped the brand understand the
‘DNA’ of the best performing ads
Messaging Theme
Visual Themes

hello@automatedcreative.net