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Milagro Tequila x Automated Creative Case Study

  1. 2 Goal Build awareness and increase purchasing intent of Milagro whilst discovering which creative is most effective
  2. Here’s how we did it
  3. 4 We conducted social listening to understand the focus of conversations around tequila, then created ads at scale for Facebook and Instagram.
  4. We continuously optimised the ads to avoid content fatigue and test for the best performing creative.
  5. Results
  6. 8 Our campaign performed 25% better than benchmarks, while delivering an 81% improvement in video completion rate.
  7. 9 Automated Creative also delivered actionable creative recommendations for Milagro’s future campaigns.