2. 2
Goal
Support the launch of Jim Beam Orange in
the UK by driving offline sales in Asda
stores, through an online campaign.

3. Here’s how we did it

4. 4
We repurposed the brand’s global
assets to be digital first and created a
multitude of ads to test the most
effective creative in driving awareness
and consideration.

5. 5
We continually used the insight from
live ads to optimise the response from
the public and provide Edrington with
an efficient production solution.

7. 7
We analysed the
language, visuals and
formats that worked the
best on Meta and
YouTube, optimising
engagement and
consideration of the new
product.

8. Results

9. 9
Automated Creative’s work led to some great
results for Jim Beam Orange:
● 55.24% Video Completion Rate on YouTube
(compared to a benchmark of 30%);
● 6.84% Ad recall uplift in Consideration;
● 2X media value by lowering awareness CPM.

10. We also uncovered useful audience insights
to give Edrington potential future
opportunities and showed them the DNA of a
top performing ad for Jim Beam Orange.

11. hello@automatedcreative.net