Automated Creative’s work led to some great
results for Jim Beam Orange:
● 55.24% Video Completion Rate on YouTube
(compared to a benchmark of 30%);
● 6.84% Ad recall uplift in Consideration;
● 2X media value by lowering awareness CPM.
10. We also uncovered useful audience insights
to give Edrington potential future
opportunities and showed them the DNA of a
top performing ad for Jim Beam Orange.