2
“The Automated Creative
team did a terrific job of
identifying key insights to
unlock relevance for Herbal
Essences. [...] They created a
suite of performance
marketing assets generating
click through/conversion
results which are the highest
I’ve ever seen!”
Chetna Soni
Senior Brand Director
Haircare APAC
P&G

3
Goal
Help P&G grow the Herbal Essences brand
and boost sales on Shopee and Lazada
platforms.

Here’s how we did it

5
We worked with the brand assets to
simplify the message and test a wide
range of creative templates and
variables.

6
We generated ads at scale and used
the insights to identify the best
performers, continually improving
based on consumer feedback.

8
Through multiple sprints, we were
able to hone in on the types of ads
that drove the most traffic and the
best conversion.

9
We upgraded the Herbal Essences
creative as well as the way ads
were produced - including
automation that meant P&G would
never run out of assets.

Results

11
Our ads drove a 200%+ increase in
conversion rates.
They also led to more effective
conversions, sprint on sprint.

AC also provided insights on the best
performing creative and the messaging
cues that drove traffic from Herbal
Essences’ audience.

13
“[Automated Creative] have been super
collaborative throughout and it’s been
great partnering with them.”
Chetna Soni
Senior Brand Director, Haircare APAC
P&G

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