Our ads drove a signiﬁcant uplift in
registrations for Race for Life.
We also discovered which race type
drove interest vs. performance.
Automated Creative’s campaign uncovered the
best way to phrase incentives for Cancer Research
We showed the brand how to reframe their
messages on the cause and what the most
eﬀective visuals from the race were.
Through the insights we gathered, we
identiﬁed how diﬀerent audiences should be
targeted and what types of messages worked
the best for Cancer Research UK in general.
Our insights also aﬀected the TVC messaging.