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Goal
Drive registrations to Race for Life and
encourage brand engagement, while
understanding what motivates racers to
participate in a post-Covid world.

Here’s how we did it

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We analysed brand assets and came
up with creative hypotheses to test in
multiple ads with the target audience
for signing up for Race for Life.

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We then generated ads at scale and
continually used the insight from
them to optimise the response from
the public.

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Through several iterations, we
discovered what cues worked the
best with various audiences and what
messages were the most effective for
Cancer Research UK and Race for
Life.

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We optimised the ads in several
sprints, taking into account insights
gathered from the target audience.

Results

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Our ads drove a significant uplift in
registrations for Race for Life.
We also discovered which race type
drove interest vs. performance.

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Automated Creative’s campaign uncovered the
best way to phrase incentives for Cancer Research
UK.
We showed the brand how to reframe their
messages on the cause and what the most
effective visuals from the race were.

Through the insights we gathered, we
identified how different audiences should be
targeted and what types of messages worked
the best for Cancer Research UK in general.
Our insights also affected the TVC messaging.

hello@automatedcreative.net