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AldricToyad.com Digital Assets Report - November 2020

Kicking off with November 2020, I've decided to apply the knowledge and skills acquired over the years for my clients onto my own digital assets. In this case, I focus on AldricToyad.com where I pen down my learnings and observations in personal finance, business, and digital marketing.

The deeper analysis and recommendations to this will be available on my website, https://aldrictoyad.com.

As the first version, the November 2020 report is very limited. My aims were:-
1) To capture the analytics dashboard for November 2020;
2) To develop a simple and sustainable reporting format which can be replicated for future clients; and
3) To identify areas of improvement for the digital assets as well as the reporting format.

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AldricToyad.com Digital Assets Report - November 2020

  1. 1. DIGITAL ASSETS REPORT November 2020 Report
  2. 2. FACEBOOK ANALYSIS Aldric Tinker Toyad (Link) © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 2
  3. 3. FACEBOOK PAGE STATISTICS 257 Page Followers +5 Followers Gain 4 Posts 149 Post Reach 32 Page Views 25 Post Engagement • The Facebook Page (link) recorded an increase of 5 new followers in November 2020. • The page was relatively inactive with only 4 posts published in the 30-day period. However, this translated into 149 organic post reach with 25 post engagements. • November 2020 is a baseline for collecting data and recording trends. Moving forward, a month-on-month comparison will used to track growth. © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 3 Source: Facebook Page Insights – Aldric Tinker Toyad
  4. 4. INSTAGRAM ANALYSIS Aldric Tinker Toyad (Link) © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 4
  5. 5. INSTAGRAM PROFILE STATISTICS © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 5 1,537 Followers 3 Posts 905 Impressions 64 Post Likes 816 Post Reach 5 Comments Source: Instagram Insights – Aldric Tinker Toyad • The Instagram Profile (link) recorded 1,537 followers in November 2020. • The page was relatively inactive with only 3 posts published in the 30-day period. However, this translated into 816 organic post reach with a cumulative 64 post likes and 5 comments. • November 2020 is a baseline for collecting data and recording trends. Moving forward, a month-on-month comparison will used to track growth.
  6. 6. WEBSITE ANALYSIS AldricToyad.com (Link) © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 6
  7. 7. SITE CONTENT STATISTICS 1 Published Pages 9 Published Posts 11 Categories Source: AldricToyad.com WordPress CRM • AldricToyad.com had only one published page and nine published posts in November. • Only one post was published in November: on November 9th - LAW437 – Constitutional Law – Written & Unwritten Constitution. © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 7
  8. 8. GOOGLE ANALYTICS OVERVIEW Source: Google Analytics • November 2020 recorded only one visitor on November 5th. At the time, there were only one page and nine posts live. • This is insufficient for the search engine to evaluate its usefulness. • Furthermore, the articles ought to be promoted on other social media platforms. © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 8
  9. 9. YOAST SEO POST OVERVIEW • 50% of the posts are either OK (1) or Good (4). Five other posts needs improvement or corrective action. • The corrective actions for these posts are unnecessary at the moment as these are video or visual-only posts meant to increase frequency and keep the site updated. • Moving forward, it would be good to publish at least four posts for December 2020. The goal is to increase keyword- rich content for search engines to track. © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 9
  10. 10. THANK YOU. Connect with me via… https://aldrictoyad.com https://www.linkedin.com/in/aldrictinkertoyad/ https://youtube.com/cramminus aldric@aldrictinker.com © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 10

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