2. CHINA JEWELRY
MARKET REPORT
Beijing Zeefer Consulting Ltd.
May 2011

3. INTRODUCTION
This report discusses the jewelry market in China mainly from the following
sections.
- Size of Jewelry Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
jewelry market size, industry sales revenue in 2008 - 2010, this report presents
a picture of the real development of jewelry market in China and changes in
the overall market size.
- Hot Areas of China Jewelry Market
Based on the comparison and analysis on import in different provinces or
cities, this report points out those hot areas in China for jewelry market
deserve most attention.
- Top 10 Enterprises in China Jewelry Industry
Based on the comparison and analysis on top 10 leading enterprises in China
jewelry industry in terms of sales revenue, market share and number of
employees, the report shows their positions in the jewelry market in China.
Additionally, this report lists basic contact information of the top 10 leading
enterprises.
- Market Share and Market Structure of China Jewelry Market
This report analyzes the jewelry market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of jewelry product and regional
markets in China in terms of sale revenue, profitability, number of enterprises
and the value of imports... The report offers data on the market shares of
imported jewelry products, foreign enterprises and enterprises in other forms.
It also offers a comparison of profitability by forms of enterprise ownership,
presents a picture of the market share of leading enterprises and the
distribution of major regional markets in China. In addition, the report figures

4. out the structure and concentration ratio of the current jewelry market in
China by means of Bain's Market Structure Classification and Index of CR4.
- Import and Export of Jewelry Products
In this section, the report includes the main source countries / regions of
imported jewelry products for China and their market shares, the domestic
destinations of imported jewelry products in China and shares for these
destinations, major export destinations (countries or regions) for Chinese
produced jewelry products and shares of these destinations, major origins of
the exported jewelry products and their shares.
- Jewelry Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning jewelry products generally accepted in the jewelry industry in
China, including standard names both in Chinese and English as well as their
unified code numbers.
- Major Jewelry Importers in China
The report lists 10 major importers for jewelry products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Jewelry Industry in China
Based on the concise analysis on the sales revenue, number of enterprises,
total profit, total loss, total assets, return on the asset and profit margin as well
as other key statistics, China Jewelry Market Report presents the current
situation, the growth rate and profitability of the jewelry industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE JEWELRY & RELATED ARTICLES MARKET SIZE
....................................................................................................................................3
2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5
CHAPTER 3 HOT SPOTS FOR JEWELRY & RELATED ARTICLES
PRODUCTS ACROSS CHINA ...............................................................................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY............................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF JEWELRY &
RELATED ARTICLES PRODUCTS....................................................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED JEWELRY & RELATED ARTICLES PRODUCTS....................17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21
CHAPTER 6 THE MARKET SHARE...................................................................23
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................23
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................23
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................25
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................27
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................29
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............29
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................31
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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................33
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................35
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................37
7.1 CHOW TAIFOOK JEWELLERY CO., LTD. ................................................37
7.2 SHANGHAI LAOFENGXIANG CO., LTD.................................................37
7.3 CONGHUA DONGLIN DIAMOND CO., LTD. ........................................38
7.4 FOSHAN CITY SHUNDE CHOW TAIFOOK JEWELLERY CO., LTD. .39
7.5 SHENZHEN YUEHAO JEWELRY CO., LTD.............................................39
7.6 ZHEJIANG SUN MOON JEWELLERY GROUP CO., LTD......................40
7.7 SHENZHEN FUQI JEWELRY CO., LTD.....................................................40
7.8 SHENZHEN JINBAITAI JEWELRY CO., LTD...........................................41
7.9 FOSHAN CITY SHUNDE YUSHUNFO JEWELLERY CO., LTD............42
7.10 SHANGHAI LAO FENGXIANG JEWELRY CO., LTD...........................42
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................44
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46
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CHAPTER 3
HOT SPOTS FOR JEWELRY &
RELATED ARTICLES
PRODUCTS ACROSS CHINA
Figure 4 Nationwide distribution map of jewelry & related articles mfg. enterprises
above designated size across China
Heilongjiang
<4
Jilin
<4
Inner Mongolia
Liaoning
Xinjian 8
Hebei Beijing
8
Tianjin
Shanxi < 4 <4
Ningxia < 4 Shandong
Qinghai 46
<4
Gansu Henan Jiangsu
<4 Shaanxi 8 Anhui 12
Tibet Shanghai
Hubei <4 14
Sichuan 19 Zhejiang
<4 <4 61
Chongqing Jiangxi
Hunan
6 Fujian
Guizhou 4
<4 77
1-3 1
4-9 Yunnan Guangdong 4
6 Guangxi
244
10-79 5 10
80+ 80
Hainan
<4
Guangdong, Fujian and Zhejiang are the major production bases for jewelry &
related articles in China. From Jan. to Nov. 2010, enterprises engaged in
jewelry & related articles production above designated size in the above three
areas added up to 382 firms, accounting for about 70.61% of all jewelry &
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign jewelry & related articles mfg.
enterprises across China and the comparison of foreign enterprises and enterprises of
other ownership
2008 2009 2010
Percentage of foreign enterprises Changes514
in the percentage of
全国 430 541
in term s of the num ber of num bers of foreign-funded
oreign-funded 185 224 218
enterprises in 2010 enterprises
e of ownership 323
18% 11% 13% 241rivate
Private 155 216
3% 3%
oreign-funded 185 3% 224 218 nded
ctively-owned 13 15 14
44% 40%
Others 40.30% 77 43% 59 68
Private
59.70% 36% 42% 45%
oreign-funded 43% 44% 40%
ctively-owned 3% 3% 3%
Others 18% 36% 11%
42% 45% 13%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Collectively-ow ned Others
In 2010, among the 541 jewelry & related articles mfg. enterprises above
designated size across China, 218 are foreign enterprises, accounting for about
a share of 40.3% of all. In terms of the number of enterprises, there were 6
foreign enterprises less than that in 2009, while a decline of 3.28% in terms of
the percentage that in 2009.
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