2. CHINA EDIBLE
VEGETABLE OIL
MARKET REPORT
Beijing Zeefer Consulting Ltd.
May 2011

3. INTRODUCTION
This report discusses the edible vegetable oil market in China mainly from the
following sections.
- Size of Edible Vegetable Oil Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China edible
vegetable oil market size, industry sales revenue and domestic edible
vegetable oil output in 2008 - 2010, this report presents a picture of the real
development of edible vegetable oil market in China and changes in the
overall market size.
- Hot Areas of China Edible Vegetable Oil Market
Based on the comparison and analysis on China's edible vegetable oil
production and import in different provinces or cities, this report points out
those hot areas in China for edible vegetable oil market deserve most
attention.
- Top 10 Enterprises in China Edible Vegetable Oil Industry
Based on the comparison and analysis on top 10 leading enterprises in China
edible vegetable oil industry in terms of sales revenue, market share and
number of employees, the report shows their positions in the edible vegetable
oil market in China. Additionally, this report lists basic contact information of
the top 10 leading enterprises.
- Market Share and Market Structure of China Edible Vegetable Oil
Market
This report analyzes the edible vegetable oil market share distribution in
China by segments based on enterprises nature (leading enterprises, foreign
enterprises, state-owned and private enterprises), imports of edible vegetable
oil product and regional markets in China in terms of sale revenue,
profitability, production volume, number of enterprises and the value of
imports... The report offers data on the market shares of imported edible
vegetable oil products, foreign enterprises and enterprises in other forms. It

4. also offers a comparison of profitability by forms of enterprise ownership,
presents a picture of the market share of leading enterprises and the
distribution of major regional markets in China. In addition, the report figures
out the structure and concentration ratio of the current edible vegetable oil
market in China by means of Bain's Market Structure Classification and Index
of CR4.
- Import and Export of Edible Vegetable Oil Products
In this section, the report includes the main source countries / regions of
imported edible vegetable oil products for China and their market shares, the
domestic destinations of imported edible vegetable oil products in China and
shares for these destinations, major export destinations (countries or regions)
for Chinese produced edible vegetable oil products and shares of these
destinations, major origins of the exported edible vegetable oil products and
their shares.
- Edible Vegetable Oil Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning edible vegetable oil products generally accepted in the edible
vegetable oil industry in China, including standard names both in Chinese
and English as well as their unified code numbers.
- Major Edible Vegetable Oil Importers in China
The report lists 10 major importers for edible vegetable oil products in China
and provides their contact information such as company name, address,
website, telephone number and fax number.
- Summary on Key Statistics of the Edible Vegetable Oil Industry in
China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Edible Vegetable Oil
Market Report presents the current situation, the growth rate and profitability
of the edible vegetable oil industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE EDIBLE VEGETABLE OIL PROCESSING
MARKET SIZE.........................................................................................................3
2.2 ANALYSIS ON THE CHANGES IN EDIBLE VEGETABLE OIL
PROCESSING PRODUCTION VOLUME IN RECENT YEARS......................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR EDIBLE VEGETABLE OIL PROCESSING
PRODUCTS ACROSS CHINA .............................................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY ...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF EDIBLE
VEGETABLE OIL PROCESSING PRODUCTS.................................................18
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED EDIBLE VEGETABLE OIL PROCESSING PRODUCTS.........18
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................20
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23
CHAPTER 6 THE MARKET SHARE...................................................................25
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................25
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................25
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................27
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................29
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................29
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................30
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................32
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............32
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................34
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................36
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................38
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................40
7.1 COFCO EASTOCEAN OILS & GRAINS INDUSTRIES
(ZHANGJIAGANG) CO., LTD. ..........................................................................40
7.2 QINHUANGDAO GOLDEN SEA GRAIN & OIL INDUSTRY CO., LTD.
..................................................................................................................................41
7.3 DAHAI GRAINS & OILS INDUSTRY (FANGCHENGGANG) CO., LTD.
..................................................................................................................................41
7.4 HEILONGJIANG JIUSAN OIL & FAT CO., LTD. .....................................42
7.5 YIHAI (LIANYUNGANG) GRAIN & OIL CO., LTD................................43
7.6 SHANGHAI KERRY FOOD INDUSTRIES CO., LTD. ..............................43
7.7 SOUTHSEAS OILS & FATS INDUSTRIAL (CHIWAN) LIMITED .........44
7.8 KERRY (TIANJIN) FOOD INDUSTRIES CO., LTD...................................45
7.9 FUHONG GROUP CO., LTD. .......................................................................45
7.10 SHENYANG JINSHI BEANS INDUSTRY CO., LTD. .............................46
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................47
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................48
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CHAPTER 3
HOT SPOTS FOR EDIBLE
VEGETABLE OIL PROCESSING
PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of edible vegetable oil processing enterprises
above designated size across China
Heilongjiang
101
Jilin
42
Inner Mongolia
33 Liaoning
Xinjian 72
Hebei Beijing
108
4
81 Tianjin
Shanxi 15
Ningxia Shandong
52 14
Qinghai 13 496
10
Gansu Henan Jiangsu
22 Shaanxi 214 Anhui 149
Tibet Shanghai
Hubei 148 15
<4
Sichuan 241 Zhejiang
93 15 44
Chongqing Jiangxi
Hunan
45 Fujian
Guizhou 105
36 42
1-8 1
9-19 Yunnan Guangdong 9
14 Guangxi
71
20-39 25 20
40-79 40
80-219 80
Hainan
220+ 220
Shandong, Hubei and Henan are the major production bases for edible
vegetable oil processing in China. From Jan. to Nov. 2010, enterprises engaged
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign edible vegetable oil
processing enterprises across China and the comparison of foreign enterprises and
enterprises of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage 2321
of
全国 1843 2136
in term s of the num ber of num bers of foreign-funded
oreign-funded 125 131 138
enterprises in 2010 enterprises
e of ownership 2183
Private 1164 1428 24% 1554rivate
24%
27%
oreign-funded 125 131 138 nded
5.95% 3% 3%
Joint-equity 60 3% 64 6% 6% 69
7%
Others 494 513 560
Private 63% 67% 67%
oreign-funded 7% 6% 6%
94.05% 67% 67%3%
Joint-equity 3% 63% 3%
Others 27% 24% 24%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Joint-equity Others
In 2010, among the 2,321 edible vegetable oil processing enterprises above
designated size across China, 138 are foreign enterprises, accounting for about
a share of 5.95% of all. In terms of the number of enterprises, there were 7
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