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1. SPOTIFY TECHNOLOGY
Albert Gang
(albgang)

2. Problem?

3. Financial Information
Revenue in 2015: $2.1 billion
Loss: $206 million
Royalties: $1.8 billion

4. Business Model
- “Freemium” model
- 100 million users
- 50 million paid users
- Brand sponsored playlists

6. Types of Subscriptions

7. Short History
2005 - Started by Daniel Ek and Martin Lorentzon
2006 - Officially founded!
2007 - Release of the public beta
2009 - Mobile app platform
2011 - Launched in the USA

8. Struggles

9. Secret Sauce?

13. Competition
Pricing/month $10-$15 $10-$20 $10-$15 $4
On-Demand
Listening
Free Version
Social

14. Prediction?

15. References
https://techcrunch.com/gallery/a-brief-history-of-spotify/
http://fortune.com/2016/05/24/spotify-financials/
http://www.recode.net/2016/5/23/11749122/spotify-losses-revenue-2015
http://time.com/3554468/why-taylor-swift-spotify/
https://brandsnews.spotify.com/us/2016/05/26/introducing-sponsored-playlist/