Setting clear objectives and ensuring the whole team understands them is a key success factor in digital projects.
This deck is designed to accompany a workshop I run with teams at digital agencies. It represents my current thinking on - why objectives are important
- what useful objectives look like for digital projects
- how to work with clients to define useful objectives.
Please feel free to spread the ideas. If you do, I would really appreciate a credit using my twitter handle @docket.
Keen to get feedback to so feel free to comment.