Report on How A Manager Manage firm Strategically on Akij Foods and Breverages

1. Strategic Management
Tropic:Assignmenton the tropic “howa managerstrategically manage a Firm”
Supervised By
Tasneem Taranam
Senior lecturer
Department of Business Administration
Submitted To:
Department of Business Administration
Northern UniversityBangladesh
Submitted By:
Section- B
Sl No Name ID
01 S.M. Al-Shahriar BBA 120304790
02 Md. Momin Mia BBA120304783
03 Amit Hasan Prince BBA120304808
04 Subha Saha BBA120304832
05 Md. Sajib Rahman BBA120204681
Submission Date: 27-08-2015

2. 1. Introduction:
In every company, they have a management structure and model to build up their business and
for gain the business goal. Vision, mission statement is the important statement for any
organizations. Entrepreneurs and industry managers are often so lost in thought with in need of
attention issues that they lose view of their eventual objectives. That is why a business re-
evaluates or groundwork of a strategic plan is a fundamental necessity. This may not be a
formula for success, but not including it, an industry is to a great extent more likely to fail. By
applying, any type of strategic decision company can full fill their vision and mission. Either its
big or small organizations, they have managed to achieve their aspirations, or the management
set up a decision to achieve that aspiration.
1.1. Why strategic management?
Strategic development and administration are more than a set of administrative instruments.
They represent an approach, an approach to looking at the alterations in the inner and outer
situation that meet the administrator. Using planning and administration tools tactically, then,
engage fundamentally a technique of opinion, a psychological structure or approach, as well as a
set of logical tools. For strategic management to be successfully used the manager must build up
a strategic attitude or viewpoint. The difficulty for the professional is how to help the manager
obtain that attitude
1.2. What is strategic management?
Strategic management: Strategic management process is the pattern or plan of an organization by
which the organization can achieve their desired goal. This process is involved in the top-level
management, decision-making management, led by the Chief Executive officer or the President
of the company. If business organizations have the strong strategic management then the
company can get the strong output, what is a main aim of the business.
Strategic management is defined as the combination of formulating, implementing, evaluating
cross-functional decisions that make possible a company to accomplish its objective.
Strategy formulation involves:
Doing a circumstances study.
Synchronized with this consideration, objectives are set.
These objectives must, in the light of the circumstances investigation, recommend a strategic
plan. The arrangements supply the elements of how to gain these objectives.
This three-step strategy formation system leads us to determine that at which stage a business is
now, determined where the business want to go and how they can achieve the goal point.

3. Strategy implementation involves:
Sharing of enough resources
Build up a sequence of directive or some alternative
Handing over some liability of precise tasks to precise individuals or grouping.
It also engage supervision the procedure
When implementing particular programs, that engage obtaining the necessary possessions,
implementing the method, training, procedure testing, documentation, and integration legacy
processes.
Strategic evaluation:
Strategic evaluation is the last stage of strategic management process. The management need to
know in which particular strategies are not performing well. By evaluating, the business can
achieve their success in an easy way.

4. 2. Company Profile
2.1 Background
A sister concern of Akij Group, Akij Corporation Limited is the most organizeddistribution
company in the country. Akij Group is country’s one of the leading business conglomerates.
Initially Akij Corporation Limited was known as Amin Enterprise and started its operation in
1992. In June 1997 Amin Enterprise was renamed as Aminuddin Enterprise Limited and in 2001
Aminuddin Enterprise Limited was again renamed as Akij Corporation Limited. Akij
Corporation Limited is responsible for the marketing and distribution of three industries of Akij
Group namely Dhaka Tobacco Industries, Akij Match Factory Limited and Akij Zarda (chewing
tobacco) Factory.
2.2 History of Akij Group
History of Akij Group stretches back to later part of the forties. In its infancy, the Group started
in humble way with jute trading which was known as the golden fiber of the country, earning
highest amount of foreign exchange. Akij Group's ceaseless efforts with dynamic management
and support from their numerous clients have led their Group in diversifying its business
activities. In the second phase, the Group went into manufacturing handmade cigarettes
popularly known as bidis. This sector gave a real boost to the revenue earning of the Group as
well as making substantial contribution to government exchequer. With the passage of time, the
Group undertook new ventures and presently there are 15 units of industries under its umbrella
like cigarettes, handmade cigarettes, printing & packaging, textiles, hand board, pharmaceutical,
leather processing and real-estate business are in operation, catering jobs for more than 32,000
people in various categories. The Group has plans for setting up more projects. The projects are
already in pipeline. Foreign investors have shown keen interest in joining with us for joint
ventures. The matter is under our active consideration and will hopefully soon mature. This will
also help the nation's economy growth and will create job opportunities to various professionals.
2.3 Missionand vision of Akij group of industries:
In this era of mass production, as it is very hard to stand out with one product, Akij Group
focuses on making the best in all sectors. Any company’s vision is actually the dream to which
the company always

5. Strives to reach where it may become possible or not. Akij Group is not something different.
Expanding
The business in the abroad and becoming one of the market leaders internationally are the
visions of AkijGroup. The mission of Akij Group is to be the market leader through their best
effort, suitable and competitive marketing strategy and the consumers support. Now they are in
the position of challenger and their vision focuses on those missions, goals and objectives which
will make them able to be the leader from the challenger to the leader in the market.
Product of AFBL
Akij food & Beverage limited started their journey officially on July 2006 with three products
but within this four year company able to add lot of products on its rosters. The products which
are offering now by the company are given below:
Product Category Brand Name Size
Cola MOJO 150ml can, 250ml pet and
can, 500ml pet, 1 liter pet,
2 liter pet.
Cloudy Lemon Lemu 150ml can, 250ml pet and
can, 500ml pet, 1 liter pet,
2 liter pet.
Clear Lemon Clemon 250ml pet and can 500ml
pet, 1 liter pet, and 2 liter
pet.
Energy Drink Speed 250ml pet and can
Drinking water Spa 500ml pet, 1 liter pet, 2
liter pet
Juice Frutika (Mango, Red
grape, Red orange)
250ml pet, 1 liter.
Milk Farm Fresh UHT milk ½ liter tetra pack.
Malt Beverage Wild Brew 250ml can.

6. Business Philosophy
Akij Group diversified their business in Food & Beverage industry because in Bangladesh we
have 14 corers people. It is large market size to serve and food is required continually for the
population. Akij food & beverage want to serve quality food for their target market.
In chips industry, there are many local & foreign companies. Akij want to be local unique chips
producer with the same quality of foreign company. For this purpose AFBL produces chips for
young target group who like to live styles life. Main slogan of AFBL is “Brings Quality in Life”.
AFBL has its own marketing & sales department in Akij chamber. The functions of this
department are very wide and dynamic. Main functions performed by this department are:
� Product development
� Raw material sourcing
� Find out or create market for its product
� Price set up
� Packaging development
� Developing communication strategy
� Preparing sales forecast
� Maintain sales management in the field
� Keeping record of sales and stock
� Collection & analysis of competitor’s information
Beside these, it performs a number of activities to conduct their day‐to‐day business. Under
marketing & sales department, a Brand team performs the key role of real marketing.

7. Chapter- 3
EVALUATION OF CURRENT CORPORATE LEVEL STRATEGIES
AKIJ has a well-established and consistent strategy for growth, which allowed to strengthen core
business and drive expansion into new markets. The rationale for corporate level strategy is to
broaden the scope of the business to enable it to deliver strong sustainable long-term growth by
following the customer into large expanding markets at home such as Food, non-food, and new
markets development in Bangladesh. Akij adopted few strategies to survive and sustain in the
market. The few strategies are:
1. Low Price Strategy - Everyday Low Price
2. Customer-focused Strategy - To create value for customer to earn their lifetime loyalty
3. Growth Strategy (business – product development) Own brand value
Low Price Strategy Everyday Low Price
An Every Day Low Pricing (EDLP) is a pricing strategy of Akiz is more popular with shoppers
than one driven purely by promotions, according to a survey in the BD. Akij is the first
hypermarket to launch a long-term EDLP campaign in a bid to address the rising cost of living.
Pricing was a key strategy and selling point for Akiz. They have invested lot for the campaign to
be able to reduce prices up to 30%. Low prices were adopted to maximize sales. Akij's value-
added products at low prices attracted many customers. After the launch of 'unbeatable value'
campaign, Akij went into massive price reductions. The company adopted the strategy of
'Everyday Low Pricing' (EDLP), while continuing its other promotional activities. Adopting the
EDLP strategy demonstrated Akij's commitment to its customers, putting customer interests first.
This is also a competition between companies. EDLP is essentially an advertising strategy to
attract more customers to buy their products. It is mostly seen on food stuff.
Customer-focused Strategy Create value for customer to earn their lifetime loyalty
The core purpose is to create value for customers to earn their lifetime loyalty. Everything Akij
did, every innovation they bring to the market, every business decision they take, is driven by the
customers. The underlying aim is of course to make higher profits, but there is a clear focus on
customer service at the top level of the company. Akij must be able to maintain this focus that it
is widely perceived as a great corporate success story and the dominant company in Bangladeshi
retail market. Otherwise, it will succumb to corporate arrogance as sometimes happens to
dominant companies. Akij believes that by living by the values, they will encourage and
demonstrate behavior that will help them achieve the core purpose and set them apart from the
competitors. Values enable them to build a common way of working. They want people in the
business feel comfortable with these values and feel they can genuinely demonstrate them. They

8. aren't about being soft and lovely, but about being rigorous and single minded about how they
achieve.
Growth Strategy
Own brand value
Own brand value portrayed the strong brand image of Akiz based on effective strategy. Akiz is
very good at using design across their own label, especially strategically. Akiz is often used as
one of the best examples of own brand label in the retail industry. Majority of consumers buy
the basic Akiz brand as it is quality good, cheap and good value for money. Brand values of Akiz
are successfully throughout Akiz own brand ranges demonstrated through experience and way
finding system. Akiz uses design to give something back to customers for shopping Akij
products. As competition is so intense, retailers such as Akij use design to differentiate from the
competitors.
Differentiation Strategy
The strategy to diversify the business was laid down in 1997 and has been the foundation of
Akij’s success in recent years. The new businesses which have been created and developed over
the last decade as part of this strategy now have scale, they are competitive and profitable. In
fact, the International business alone makes about the same profit as the entire Group did a
decade ago.
Community
Making Corporate Service Responsibility (CSR) integral to the business is essential in applying
our values as a responsible business. Akij believes it is also an opportunity for growth and also
is committed to stay close to the heart of the communities Akij is part of. Akij Group is involved
in socio-cultural activities. The Group has been operating a sizeable orphanage free of charge in
district town. The Group has also acquired a modern mother & children hospital previously
owned by Save the Children (UK). The hospital is being operated as a non-profitable concern by
Ad-Din Welfare Trust.
SWOT Analysis for Akij food and beverage
The SWOT Analysis shows that Akij food and beverage has the resource capabilities to
successfully enter the market and is capable of implementing a market development strategy.
The report recommends that Akij targets the high-end market segment with a differentiation
strategy. Success in companies that operate for marketing and profit acquisition lies on the
ability of the management in positioning and establishing the products or services being offered.

9. Furthermore, the ability of the company and its management to compete and maintain a
competitive edge among its competitors is another basis to say that it is successful. The constant
development and innovation on the product line and the growing number of clientele also define
the corporate standing of a company. This report analyzes the strategic capability of Akij.
Strengths
 The main strength of Akij is its strong brand name and its valued customer service.
 The company is far less integrated than the other big company that which makes them
more flexible compared to others.
 Competitive prices strategy.
 Akij believes in direct marketing rather that via a middleman or agent.
 Customer loyalty/relationship.
Weaknesses
 Dependency on local business.
 This could be the weaknesses for Akij to expand their business widely.
 Burden of higher advertisement cost.
 High turnover rate of employees.
 Difficult to find perfect replacement of trained employee.
Opportunities
 There are only few large companies in food & beverage sector in our country.
 Akij is enjoying backward integration facilities so suppliers bargaining power is not high.
 People in our country trust Akij’s product. They have faith as it’s Akij’s product it will
good.
 Akij products are enjoying brand value.
Threats
 Increasing competition within industry.
 Other major companies are starting to invest in food and beverage.
 Changing in customer tastes. Customers’ tastes and preferences would change over time.
 Global economic decline is the barrier and created an impact on business.
 Some environmental factors such as climate changes, political issue, and taxes issue can
become a threat.
 Raising the costs of raw resources from both food and non-food will crash general profit
boundaries.

10. Value Chain Analysis of Akij
The value chain analysis is a template that firms use to understand their cost position and to
identify the multiple means that might be used to facilitate implementation of a chosen business-
level strategy. A firm’s values chain is segmented into primary and support activities. Primary
activities are involved with a products physical creation, its sale and distribution to buyers and its
service after sale. Support activities provide the assistance necessary for the primary activities to
take place.
Inbound Logistics
Akij’s purchase raw martial form supplier. Establish warehouse in different place and produce
their product.
Operations
Akij’s operations are product packaging and account maintenance. They know and have
approved the manufacturing for all their raw materials and packaging materials.
Outbound Logistics
Akij keep their final product to their warehouse. Operation has been done that deliver to their
regional offices according to their customer demand.
Marketing and Sales
Akij charge value price, product designing, promoting, and advertising. Akij promote their
produce by personal marketing, TVC, sales promotion and public relation.
Services
Akij distribute the product by distributing channel among customer. They distribute by exclusive
selective on shops, restaurants, hotel, etc. Their service is very efficient as compared to others.

11. Support Activities
Procurement
The key raw materials purchased by Akij are milk, coffee, cocoa etc. These, as well as fruit,
mango, and potatoes are partly sourced directly from farmers. Sugar, oil, meat, spices and other
ingredients are sourced only through the trade; Sourcing has to contribute to the sustainable and
profitable development of their company by providing the base for quality differentiation of
finished products to customer or consumer satisfaction. This requires a supply of raw materials at
specified quality, in the quantities and the timing needed, at the lowest possible system costs.
Technological Development
Akij is strengthening its leadership in research and development by enlarging its global Product
Technology Centre for confectionary.
Human Resource Management
Human research is dedicated to their employees and ensures that they have all the right people
with the right skills. Understanding their people are the bedrock of all their business strategies, it
is their mandate to enhance their skills with cutting edge training and provide them with world
standard facilities.
Firm Infrastructure
The Akij Report provides a fact based analysis of how, over time, their manufacturing plants
have helped to create large, skilled labor forces in rural areas and educate the people who supply
them, as well as build an important infrastructure such as roads and water treatment systems.
Through its infrastructure, the firm strives to effectively and consistently identify external
opportunities and threats, identify their resources and capabilities of Akij and support their core
competencies.

12. Definingthe Key Success
NO Key Success Factor Cause Facts
1 Brand Value & Reputation The company appeals to wide reaching demographics across
the country and has built up a heritage of reliability and
trustworthiness.
It creates brand value and high reputation on consumer’s
mind.
Like while we think to drink any energy drinks the 1st name
comes to our mind is akij’s “Speed”.
2 IT Integration Akij use high quality automated machines. Production are
controlled by computer. Whole production are run without
any single touch of human hand. They insure high quality
and purity. Like Frutika is produced by German machine
and while making this juice they don’t use any kinds of
preservative to preserve it but it is preserves by their modern
machine using temperature control technique.
3 Supplier Management Draw goods from suppliers into regional distribution centers
for preparation and delivery to stores. Akij is extending this
logistic practice to cover collection from suppliers (factory
gate pricing) and input to suppliers in a drive to reduce costs
and improve reliability.

13. Competitive Profile Matrix (CPM) Analysis
Key SUCCESS
FACTORS
Weight Akij Pran Square
Rating Score Rating Score Rating Score
Brand Value &
Reputation
0.43 4 1.72 4 1.72 3 1.29
IT Integration 0.37 4 1.48 3 0.11 4 1.48
Supplier Management 0.20 3 0.60 3 0.60 4 0.80
Total 1 3.8 3.43 3.57
From the CPM analysis we can see that Akij CPM value is 3.8 which is ahead of the other
competitors such as Pran and Square. It is clear to know that Akij is the industry leader. From
this analysis we can see that Pran is the closest competitors for Akij.

14. Chapter- 4
EVALUATION OF CURRENT BUSINESS LEVEL STRATEGIES
Business Level Strategy is a plan which sets out how a business deploys its resources to achieve
its goals. The company’s values set the tone for the decision-making process. Generic strategies
are characterized by an individual retailer’s response to the industry structure. For a giant
producer such as Akij, to obtain a sustainable competitive advantage they follow one of three
generic strategies, developed by Porter. Other than that, Akij also focus on market development
and diversification.
Cost Leadership
Cost leadership is one in which Akij can strive to have the lowest costs in the industry and offer
its products and services to a broad market at the lowest prices. This strategy is based on Akij
ability to control their operating costs so well that they are able to price their products
competitively and be able to generate high profit margins.
Market Development
Joint development and strategic alliances by entering new markets like a new development. Akij
interest in Bangladesh are likely to continue growing as the markets are showing an increase in
consumer spending and increased trend towards retailing. These new markets are also
demographically high opportunity markets. It is considered as a method of development and may
be formed to exploit current resources and competence.
In order to gain a larger economy of scale and large market presence, Akij will draw on the
extensive local knowledge and operating expertise of the partner whilst adding its own supply
chain, product development and stores operations skills to deliver a better product experience to
customers.
Product Development: Diversification
Johnson and Scholes (2003) believe that changes in the business environment may create
demand for new products and services at the expense of established provision. Ansoff matrix
also suggests that if new products are developed for existing markets, then a product
development strategy has to be considered by the management level of the company. In
expanding and diversifying Akij product mix, it is crucial to implement internal development
when new products are developed. By following the changing needs of the customers, Akij
introduced new product lines. This require more attention for R&D, leading to additional
spending. The retailing industry is experiencing overcapacity and innovative services and
products being the major competitive advantage. Therefore, innovation is a major driver for

15. Akij’s product development. Akij has exploited its internal strengths and minimize the internal
weakness in order to achieve sustained competitive advantage.
Market Penetrations
The main objectives are to maintain or increase the market share of current products, secure
dominance of growth markets and restructure a mature market by driving out competitors and
increase usage by existing customers. Akij maintains and increases its market share by having a
competitive pricing strategy, huge add campaigns showing this and sales promotions.
INDUSTRY ANALYSIS: PESTEL FRAMEWORK
General Environment Analysis
The general environment is composed of dimensions in broader society that influence an
industry and, indirectly, the firms within it. They group these dimensions into six environmental
segments such as demographic, economic, political, socio-cultural, technological and global.
These structured segments are external to the firm. The challenge to the firm is to scan, monitor,
forecast, and assess those elements in each segment that are of the greatest importance. These
efforts should result in recognition of environmental changes, trends, opportunities and threats.
Demographic Segment
Akij’s product is for everyone. People from any area, any culture, any age, and income will drink
water. It is not any luxury item which is used by a specific people. Nearly all age from young to
old people can use Akij’s product. And all six continents are their customer. For instance, Akij
segment into different of age. For baby, they have Nestlé baby foods while young people can
drink Speed, Mojo and Milk.
Economic Segment
Although Akij is leading food industry, it shares its knowledge and expertise with local small
and medium companies. It helps entrepreneurs to compete in the new free trade environment
which will ultimately benefit the industry and the economy by making the market growth.
Political/Legal Segment
Political factors are important especially in food industry. The company policies are affected and
its budget is also affected. Akij provide food assurance to provide assurance to the consumers

16. that Akij’s products are manufactured, imported and distributed under the strictest hygienic and
sanitary condition. Besides that, to ensure that consumers do not buy any fake products, Akij’s
products are always come with the best quality.
Socio-cultural Segment
A good diet and adequate food supply, the central for promoting health and well-being is the
focus of every person even these days; whether people tend to value products that incorporate
with them healthy benefits. Obviously, these types of goods are preferred more than that of junk
foods and its relative products. Akij’s products are always come with the best quality.
Technological Segment
Internet and Mobile Technology is currently growing so rapidly in the market where almost all
of the people nowadays will get contact with it. Nestlé could use this advantage to benefit them
by using technology to promote their products over those advanced technology. Customer could
get any information from their site. Akij’s employees could use this internet service to connect to
its industry in other country such as Australia, Singapore, U.K and more. They did research and
development by using the technology to find more information to satisfy the local tastes and
cultural flavors in each country market.
Global Segment
Akij Company improves their operational efficiency by integrating the company’s businesses on
a global scale. They are now transitioning to become a genuinely global food company, to
behave as one. Nestlé has a dynamic global network of Akij R&D centers working on scientific
research and product development.
INDUSTRY ANALYSIS: PORTER’S FIVE FORCES
Threat of New Entrants
The food processing industry is very large and competitive. It is uncommon for firms within the
industry to do quite well. As a result, many companies enter into the market every year in an
attempt to gain a portion of the profitable market. Akij is one of them.

17. Bargaining Power of Supplier
Akij creating and maintaining Negative relationships with its suppliers. Due to the low
purchasing power from supplier. Akij flow backward integration because Companies will pursue
backward integration when it will result in improved efficiency and cost savings. For example,
backward integration might cut transportation costs, improve profit margins and make the firm
more competitive.
Bargaining Power of Buyer
Customers have a large amount of bargaining power regarding to their consumption of Akij’s
products. There are close substitutes for Akij’s products which allows for the preferences of the
customer to be very influential. Akij understands the power of the customer and has taken
specific steps to meet the needs of its products consumers. Specifically, Akij is incorporating
health and wellness into the creation of its products as society has started becoming more health
conscious.
Threat of Substitute Products
Due to the nature of the industry, Akij is afflicted with the threat of substitute goods. There are
lots of substitute products of Akij such as Speed, Mojo, Frutika, and Spa. It is vital for Akij to
continuously find new ways to improve its products and generate new sources of growth for the
company’s future expansion because competition is so violent.
Bargaining Power of Competitors
In Bangladesh retail industry, there is stiff competition between food and beverage industries.
Names such as Pran, Square, BD food are the biggest rival for Akij to compete in the industry.
Threat of occurrence of new competitors in the food-processing industry is low. It requires huge
capital investments to be competitive and to create a brand. New participants should make
something at extremely low price and/or high quality to establish their market

18. Chapter- 5
Conclusion and Recommendation for Improvement
Conclusion
Many kind of strategic decisions makes the firm to involve the discrete choice. By the strategic
decision firm take the decisions to open a new business in a new place, determine that where the
product should be place or what option to offer in a service contract. These decisions are
typically involved with the consideration of a number of demands, cost, and competitive factors.
The learning of consistent distinct decisions poses several procedural challenges such as large
state spaces, the incidence of various stability and dynamics in firm decisions.
The interrelation in selection performance staunch from the fact that firm takes into account the
action of their opponents when building their own judgment. For example, firm are prejudiced of
their selection of position by their anticipation of where their competitors will situate. In the
same way, when deciding what kind of pricing strategy to implement firm’s base their decisions
on what they anticipate their competitors will do.
Like Any business org. Akij have vision, mission, objective and organizational structure. For
cover the all of Criteria Akij need to make or build up a strategic decision by which they can
reach in their main goal point. Akij should maintain all major process also the others factors.
Recommendation
Improve customer offer
Listening to customers in a wide variety of ways is the key of what to do. Engage with customers
through a range of focus groups and ongoing research trackers, and actively seek feedback on
what is good or not so good, such as through Every Comment Helps scheme. Online and social
media make it easier to listen and respond to large numbers of customers in real time, through
web chats, Facebook and Twitter
Promote the right products at the right time
Akij’s network of distribution centers and advanced technology support a modern, efficient and
cost-effective supply chain. An efficient distribution system starts with understanding which
products the stores need. Tesco must plan the distribution processes, systems and network to
maximize efficiency. Labor scheduling and transport planning systems enable the pickers and

19. drivers to operate highly effectively, and to develop distribution networks to minimize the
mileage needed to get products to store in perfect condition.
People Development:
Great service can make a customer's day, and this can be achieved when the employees live the
Akij Values: 'No one tries harder for customers' and 'Treat people how we like to be treated'.
Akij business is built on the commitment of more than 1 million people across the country and,
in return for their commitment, Akij offer them good jobs and careers with Akij.
Developing employees take many forms, from training in our state-of-the-art training academy to
offering jobs to the long-term unemployed through Regeneration Partnerships and supporting the
development of women to management positions.
Ensuring that growth is sustainable
By operating responsibly, Akij not only benefit and secure the future of its business but also
bring real benefits to the communities in which it’s operate. It is Akij’s commitment to
operating responsibly in providing the customers with good quality, safe and affordable food.
This is easily taken for granted in developed economies, but can be a real challenge in economies
with low penetration of modern retail and under-developed supply chains.
This can be achieved by working closely with the suppliers to ensure the supply chain is both
resilient and efficient. Strong, fair, mutually beneficial, long-term partnerships with suppliers,
from local to global, are at the heart of this. Akij is committed to the responsible sourcing of raw
materials, ensuring the resilience of our supply chain and managing our impact on the
environment.

20. Appendix:
Questionnaires
1. Has your association articulated a vision for the association? (10 -if YES 1 -if NO)
1 2 3 4 5 6 7 8 9 10
2. Is the vision statement relevant to the association’s activities and mandate? (10 -for very
relevant 1 -not relevant at all) 1 2 3 4 5 6 7 8 9 10
3. Has your association developed a mission statement? (10 -if YES 1 -if NO) 1 2 3 4
5 6 7 8 9 10
4. Do you feel that your current mission statement is compatible with the activities being
carried on by the association? (10 -if YES 1 -if NO) 1 2 3 4 5 6 7 8 9 10
5. How would you rate participation in developing the mission statement by the:
(10 -very involved 1 -not involved at all)
Membership 1 2 3 4 5 6 7 8 9 10
Board of Directors 1 2 3 4 5 6 7 8 9 10
6. Is a SWOT analysis employed when dealing with significant issues outside of strategic
planning? (Score 10 for regularly - 1 for never) 1 2 3 4 5 6 7 8 9 10
7. Has your association established long term objectives? (10 -if YES 1 -if NO) 1 2 3
4 5 6 7 8 9 10
8. Does your association maintain a policy manual?
(10 -if YES 1 -if NO) 1 2 3 4 5 6 7 8 9 10
9. Rate the motivation to maintain and support the implementation of strategic initiatives by
the:
Board of Directors 1 2 3 4 5 6 7 8 9 10
Staff 1 2 3 4 5 6 7 8 9 10
10. Rate the human resource capability to manage and implement a change process or new
strategic direction by the:
Membership 1 2 3 4 5 6 7 8 9 10
Board of Directors 1 2 3 4 5 6 7 8 9 10