presentation on how Akij Food and beverage's manager manage the firm strategically.

1. OUR
PRESENTATION
TO

2. Name ID
S.M. Al-Shahriar BBA 120304790
Md. Momin Mia BBA120304783
Amit Hasan Prince BBA120304808
Subha Saha BBA120304832
Md. Sajib Rahman BBA120204681
Our Group Member

3. Topic
“how a manager strategically manage a Firm”

4. Definition of Strategic Management
The process of analyzing the current
situation, developing appropriate
strategies, putting those strategies into
action and evaluating, modifying, or
changing those strategies as needed

5. Why is Strategic Management
Important?
 It gives a role to everyone in an organization to
manage strategically.
 It helps the organization perform well.
 It helps the organization to effectively cope with the
uncertainties in the external and internal environment.
 It helps to coordinate various functions and activities

6. Basic Activities of Strategic
Management
Situation
Analysis
Strategy
Formulation
Strategy
Implementation
Strategy
Evaluation

7. Introduction
 In every company, they have a management structure and
model to build up their business and for gain the business goal.
Vision, mission statement is the important statement for any
organizations. Entrepreneurs and industry managers are often
so lost in thought with in need of attention issues that they lose
view of their eventual objectives. That is why a business re-
evaluates or groundwork of a strategic plan is a fundamental
necessity. This may not be a formula for success, but not
including it, an industry is to a great extent more likely to fail.
By applying, any type of strategic decision company can full fill
their vision and mission.

8. Company Profile
Background
A sister concern of Akij Group, Akij Corporation Limited is the
most organized distribution company in the country. Akij
Group is country’s one of the leading business conglomerates.
Initially Akij Corporation Limited was known as Amin
Enterprise and started its operation in 1992. In June 1997 Amin
Enterprise was renamed as Aminuddin Enterprise Limited and
in 2001 Aminuddin Enterprise Limited was again renamed as
Akij Corporation Limited. Akij Match Factory Limited and
Akij Zarda (chewing tobacco) Factory.

9. Product of AFBL
Akij food &Beverage limited started their journey officially on July 2006 with three
products but within this four year company able to add lot of products on its
rosters.
Product Category Brand Name Size
Cola MOJO 150ml can, 250ml pet and
can, 500ml pet, 1 liter pet, 2
liter pet.
Cloudy Lemon Lemu 150ml can, 250ml pet and
can, 500ml pet, 1 liter pet, 2
liter pet.
Clear Lemon Clemon 250ml pet and can 500ml pet,
1 liter pet, and 2 liter pet.
Energy Drink Speed 250ml pet and can
Drinking water Spa 500ml pet, 1 liter pet, 2 liter
pet
Juice Frutika (Mango, Red grape,
Red orange)
250ml pet, 1 liter.
Milk Farm Fresh UHT milk ½ liter tetra pack.
Malt Beverage Wild Brew 250ml can.

10. Business Philosophy
Akij Group diversified their business in Food & Beverage industry
because in Bangladesh we have 14 corers people. It is large market
size to serve and food is required continually for the population. Akij
food & beverage want to serve quality food for their target market
Product development
Raw material sourcing
Find out or create market for its product
Price set up
Packaging development
Developing communication strategy
Preparing sales forecast
Maintain sales management in the field
Keeping record of sales and stock
Collection & analysis of competitor’s information

13. CURRENT CORPORATE LEVEL
STRATEGIES
AKIJ has a well-established and consistent strategy for
growth, which allowed strengthening core business and
driving expansion into new markets.
The few strategies are:
 Low Price Strategy - Everyday Low Price
 Customer-focused Strategy - To create value for customer to
earn their lifetime loyalty
 Growth Strategy (business – product development) Own brand
value

14. Low Price Strategy Everyday Low Price
An Every Day Low Pricing (EDLP) is a pricing
strategy of Akiz is more popular with shoppers
than one driven purely by promotions,
according to a survey in the BD. Akij is the first
hypermarket to launch a long-term EDLP
campaign in a bid to address the rising cost of
living. They have invested lot for the campaign
to be able to reduce prices up to 30%.

15. Customer-focused Strategy Create value for
customer to earn their lifetime loyalty
The core purpose is to create value for customers to
earn their lifetime loyalty. Everything Akij did,
every innovation they bring to the market, every
business decision they take, is driven by the
customers. The underlying aim is of course to
make higher profits, but there is a clear focus on
customer service at the top level of the company.

16. Own brand value
Own brand value portrayed the strong brand image
of Akiz based on effective strategy. Akiz is very
good at using design across their own label,
especially strategically. Akiz is often used as one
of the best examples of own brand label in the
retail industry.
Growth Strategy

17. Cost Leadership Strategies
Cost Leadership
Cost leadership is one in which Akij can strive to have
the lowest costs in the industry and offer its products
and services to a broad market at the lowest prices.
This strategy is based on Akij ability to control their
operating costs so well that they are able to price their
products competitively and be able to generate high
profit margins.

18. The strategy to diversify the business was laid
down in 1997 and has been the foundation of
Akij’s success in recent years. The new
businesses which have been created and
developed over the last decade as part of this
strategy now have scale, they are competitive
and profitable.
Differentiation Strategy

19.  SWOT Analysis for Akij food and beverage
Strengths
The main strength of Akij is its strong
brand name and its valued customer service.
The company is far less integrated than the
other big company that which makes them
more flexible compared to others.
Weaknesses
Dependency on local business.
This could be the weaknesses for Akij
to expand their business widely.
Opportunities
There are only few large companies in
food& beverage sector in our country.
Akij backward integration facilities so
suppliers bargaining power is not high.
Threats
Increasing competition within
industry.
Other major companies are starting
to invest in food and beverage.

20. Competitive Profile Matrix
(CPM) Analysis

21. Recommendation
 Improve customer offer
 Promote the right products at the right time
 Ensuring sustainable growth
 People Development

22. Conclusion
 Many kind of strategic decisions makes the firm to involve
the discrete choice. By the strategic decision firm take the
decisions to open a new business in a new place, determine
that where the product should be place or what option to
offer in a service contract. These decisions are typically
involved with the consideration of a number of demands,
cost, and competitive factors. The learning of consistent
distinct decisions poses several procedural challenges such
as large state spaces, the incidence of various stability and
dynamics in firm decisions.