This ppt explain why social media marketing is important? Why should companies think about being present on Social Media? How to create a Social Media Marketing Strategy that works.

1. Social Media Marketing

2. What is Social Media Marketing?
 Social Media Marketing refers to the process of gaining traffic
or attention through social media sites.
 Social Media helps businesses to
 IncreaseWebTraffic
 Build Relationships
 Better Customer Satisfaction and Retention
 EnhanceCustomer Service

3. Why Social Media Marketing?

4. InternetVs.TV Ad Spend, 1995-2017
*InternetTrends 2017 Report from Kleiner Perkins

5. Social Media advertising expenditure as
percentage of digital Ad SpendingWorldwide
*Source – Statista.com
2013 2014 2015 2016 2017

6. How to Start with Social Media Marketing?
 Steps for rock solid Social Media Strategy
 KnowYourTargetAudience andWhy are they using Social
Media
 Choosing the Most Effective Channels
 BuildingContent Bank ofValue
 Getting the Right Followers
 Frequency,Time and Engagement
 Automation
 Sharing and Re-sharing Schedule
 Track Results