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2. WHAT IS BUSINESS COMMUNICATION
Business communication
means the sharing of
information between
people within an
enterprise that is
performed for the
commercial benefit of the
organization. In addition,
business communication
can also refer to how a
company shares
information to promote its
product or services to
potential consumers.

3. Business communication encompasses topics such
as marketing, brand management, customer
relations, consumer behavior, advertising, public
relations, corporate communication, community
engagement, reputation management, interpersonal
communication, employee engagement, and event
management. It is closely related to the fields
of professional communication and technical
communication. Business communication can also be
said to be the way employees, management and
administration communicate in order to reach to their
organizational goals.

4. Objectives of business communication

5.  Web-based communication;
 Video conferencing – allows people in different locations to hold
interactive meetings;
 Reports – important in documenting the activities of any department;
 Presentations – popular method of communication in all types of
organizations, usually involving audiovisual material, like copies of
reports, or material prepared in Microsoft power point or Adobe Flash;
 Telephone meetings – which allow for long distance speech;
 Forum boards – which allow people to instantly post information at a
centralized location;
 Face-to-face meetings – which are personal and should have a written
follow up;
 Suggestion box – primarily for upward communication, because some
people may hesitate to communicate with management directly, so they
can give suggestions by drafting one and putting it in the suggestion
box.

6. TYPES OF BUSINESS COMMUNICATION
STRATEGY

9. Elements of Business Communication:
 1. Message:
 This is the subject-matter which is transmitted or passed by the sender to the other party or
group of persons. This might be opinion, order, suggestion, attitude, feeling, view, etc.
 2. Sender:
 He/she is the person who intends to make contact for passing information and understanding
to other person.
 3. Receiver:
 The person to whom the message is meant for is known as receiver or communicate.
 4. Channels:
 Information is transmitted through certain channels (e.g., radio, television, telephone, letter,
e-mail, etc.). The media is selected by the sender considering various factors.
 5. Symbols:
 These are the words, actions and signs which are passed on by the sender while
communicating with the receiver.
 6. Feedback:
 When the receiver acknowledges the message of the sender and responds back to him/her,
feedback takes place. Without feedback communication is incomplete.

10. Features of Business Communication:
Business Communication has certain features or
characteristics which enable us to distinguish it from other
communication.
 1. Practical.
 2. Factual.
 3. Clear and brief.
 4. Target-oriented.
 5. Persuasive.

11. o 1. Practical:
Effective business communication deals with the practical aspect of the
information explaining why, how, when and the like queries. It avoids
impractical, imaginary, unnecessary or repetitive information to eliminate
waste of time. It conveys important information to the receiver.
o 2. Factual:
In general a business message contains facts and figures in place of overall
idea. Important date, place, time, etc. should be clearly mentioned in a
business communication.
o 3. Clear and Brief:
The language used in business communication should be simple, clear, brief
and without ambiguity. Sometimes charts, photographs, diagrams, etc. are
used to condense or clarify the information.

12. o 4. Target-Oriented:
A business communication must have a specific
objective and must be planned properly so that the
objective can be achieved.
o 5. Persuasive:
Business communication often plays a persuasive role.
It persuades an employee to perform his/her duties, a
customer to buy a product or service etc. The basic
characteristics mentioned above are related to the
message or information of the communication.

13. Steps of Business Communication:

14. Short discussion of Steps of Business
Communication:
 1. Sender’s Idea:
The first thing in communication process is to be familiar with the idea or problem to
be communicated. If the communicator has no clear view of this idea or problem, its
reception on the other end may give similar obscure idea and may thus be
misunderstood. So, the process of communication demands full and clear view of the
idea or problem to be communicated.
 2. Encoding the Idea:
When the idea is converted into a symbolic form in terms of some kind of language, it
may be termed as the encoding of the idea. The language may consist of words,
symbols, charts, diagrams, gestures, etc. This encoding depends upon the personal
characteristics of the sender as well as the receiver. The style, length, form, clarity, etc.
of the message varies from person to person.
 3. Transmission:
In transmitting the ideas or decisions, certain matters are to be taken into
consideration. The first consideration should be to select an appropriate channel (i.e.,
verbal, non-verbal, written, etc.) and a medium (telephone, e-mail, letter, face to face
conversation, etc.).

15.  4. Getting the Message by the Receiver:
The receiver must get the message to make the communication fruitful. Suppose a
letter or e-mail is sent to a person. It is not possible for him/her to go through it
and understand its meaning unless it is received by him/her.
 5. Decoding the Message:
Decoding means understanding or bringing out the meaning of the message. It is
very vital. If the receiver understands the message in the same sense as the
sender intends, the objective of communication is presumed to be fulfilled.
 6. Sending Feedback:
Feedback is the receiver’s response to the message. Having understood the
message the receiver reacts to it and responds accordingly. The feedback
evaluates the effectiveness of the message. If the sense of the message is realist
properly, the feedback or the response will be desirable and, if it is not, one has to
understand that there are some barriers in the process. Steps are required to be
taken for the removal of such barriers.

16.  1. Here ABC are the three persons and there are
three channels of communication between AB,
BC and CA.

17.  2. Here, ABCD are the four persons and there are
six channels of communication between AB, BD.
DC, CA, AD and BC.

18.  3. Here the number of persons are five—
ABCDE—and ten channels of communication
between AB, BC, CD, DE, EA, AC, AD, BD, BE and
CE.

19. Levels of Business Communication:
It may be classified as:
• 1. Lower Level Communication
• 2. Upper Level Communication
• 3. Horizontal or Side-wise or Lateral
Communication

20.  1. Lower Level Communication:
When information flows from the persons occupying higher positions to
those at lower levels, it is called ‘Lower Level Communication’. The flow of
communication being downward it is also called ‘Downward
Communication’. It is usually conveyed through oral or written orders,
reports, manuals, etc. and is the most common practice in all business
organizations.
 2. Upper Level Communication:
When communication moves upward from the subordinates to the
superiors, it is called ‘Upper Level Communication’. The means of
upper level communication includes the submission of reports and
suggestion, opinions and attitudes, complaints and grievances, etc.

21.  3. Horizontal or Side-Wise or Lateral
Communication:
 ‘Horizontal or Sidewise or Lateral
Communication’ takes place between the
people of same level in the positional
hierarchy of the organization through oral or
written method.

22. Key points are -
 Corporate culture refers to the beliefs and
behaviors that determine how a company's
employees and management interact.
 Corporate culture is also influenced by national
cultures and traditions, economic trends,
international trade, company size, and products.
 Corporate cultures, whether shaped intentionally
or grown organically, reach to the core of a
company’s ideology and practice, and affect every
aspect of a business.

23.  Progressive policies.
 High-profile examples of alternative management
strategies.
 Holacracy is an open management philosophy that.
 Spottily, a music-streaming service.
 Rules and regulation:
I. They should have the Medical Facility for the workers and employee.
II. They should have the working environment where the workers feel ease
to work.
III. Effluent Transfer Plant should be constituted to neutralize the toxic
chemical mixed water and dyestuffs.
IV. Good and easy arrangement for Emergency Exit.
V. Ensuring the stability of the job.
VI. Quietly stopping the Labor Violence

24. Experimental Design
 The research proposal will be conducted and prepared through both
primary and secondary data. For the empirical part of the study
primary data will be collected through a structured questionnaire. This
questionnaire will include some statements regarding the security and
employment relations of RMG sector in Bangladesh. Qualitative technique
like Focus Group Discussion (FGD) was also used to collect primary data.
For this study we will conduct interview to gather new information, through
facts and opinions of the garments workers and experts besides to
investigate and aimed to verify the information gathered through the
literature review .The interviews will be in open questions in order to give
room to the interviewees to express their own view regarding the
question asked. The open question choice is also given due to our research
aim to give a qualitative analysis of the current situation of the security and
employment relation.
 The secondary data will be collected through literature review from
various reliable sources like Journals, Research articles, Thesis papers,
Newspapers, Online news and survey reports, garments ,manufacturing
Industries Annual reports, Export Promotion Bureau (EPB) Reports,
BGMEA, BKMEA and BTMA Yearly reports and Files etc.

25. QUESTIONNAIRES
• The questionnaires will be designed in such manner so that the garments
workers can express their opinions without any prejudice and bias finding
the obstacles as to safety net in consonance with ILO Conventions and
standards. The findings of the mixed approach will be categorized
systematically and the common findings will be offered as
recommendation to amend the current labor law regarding the security
issue in the country. Some questionnaires are-
• 1. do you think that business communication is important to develop the
buyer?
• 2. What types of communication you are normally used for communicating
to the buyer?
• 3. can you give us some suggestion to develop buyer communication?
• 4.What do you think about the confirmation of buyer business
communication is important or not?

26. RESULT
 Business communication is very important to
develop buyer.
 For communicating not only verbal and nonverbal
strategy is used but also visual communication can
be used.
 Communication is not only the way of business
development but the owner has to maintain a formal
representation quality in business process.
 We have understood that though I have the capability
to manage different situation though I have specific
issues at the time of Communication with people from
other cultures

27. The significance or importance of
business communication is
increasing very rapidly day-by-
day. The business world of today
cannot move smoothly without
the help of communication. It
makes a business enterprise
dynamic and increases its
efficiency. The importance of
effective communication in
management has been widely
recognized in recent years. It has
become one of the most vital
factors in the efficient
performance of management. It
has an important bearing on
management affairs from
different points of view.

28.  The success of a business enterprise depends
largely upon good communication. Effective
communication wipes out the hindrances in
achieving the target of a business enterprise.
Ineffective communication or communication
failure may cause loss of money, time, energy,
opportunity and even goodwill of a business.
In this age of globalization every business
enterprise, big or small, requires proper
communication for its existence. The success of any
business concern largely depends upon successful
communication.

29. Thank you