2. EXECUTIVE SUMMARY
The App aims to help people to maintain a healthy lifestyle.
Helps to track progress.
Save time and reach efficiency with nutritious diet.
Boosts motivation to attain fitness goal.
3. EXECUTIVE SUMMARY
Equipment can be obtained at a cheaper rate through voucher available on
Get personalized consultation from expert.
The company has low marketing budget and needs to spend accordingly.
To reach the masses we will be executing marketing strategies and campaigns.
5. COMPANY OVERVIEW
The company has just commenced its business and hopes to increase its
Involves expert in the areas of physical fitness, nutrition and counselling.
Has various forms of exercise and programs for the customers along with a track
Provides consultation, forums access, diet plan, nutritional information.
Point of difference is it provides counselling which helps to change the mind set
of people and vouchers for equipment.
6. MARKET OVERVIEW
Market for the app is huge with people moving towards a healthy lifestyle.
It’s for everyone as it is not segmented to any one form of fitness routine.
The app faces competition from app’s like Calorie counter, Nike training.
It can get more customers due to its attractive feature.
7. TARGET CUSTOMERS
App targets anyone and everyone who owns a smartphone.
People seeking for a healthy lifestyle.
9. The app aims to achieve 6,000 downloads for the first quarter and 18,000
downloads by the second quarter.
Hopes to achieve at least 10% of conversion from standard to premium from first
to second quarter.
Will hold its first recruiting session after the first quarter if meets target.
Plans to increase the number of advertisers thus increasing revenue for
11. TARGET MARKET
Providing workout for short time for people with less time and intensive
workout for people who have time.
Weekly, monthly, quarterly day workout plan according to customer.
Workout for all levels i.e. beginner, intermediate and expert.
Fulfills all types of requirement.
Looks after their nutrition requirement providing analysis.
12. TARGET MARKET
COLLABORATION AND COMPANY
Collaborating with Karma Counselling Centre for counselling.
Fitness related counselling are fulfilled by Lux Gym.
Vouchers from Flipkart are provided by Groupon.
Company currently owned by founders with 25% ownership of each
13. TARGET MARKET
a) The app is developed on android studio available on Play store.
b) For everyone seeking fitness and healthy lifestyle.
c) All major decision taken by founders.
d) Strategies, marketing ideas and campaigns are conducted by founders
including financing, operating, investing etc.
14. VALUE PROPOSITION
a) Customer can choose variety of workouts.
b) Report and progress chart provided.
c) Advice regarding nutrition and diet.
d) Queries and suggestions are given regularly.
Distribution of pamphlets.
Endorsing through youtubers who have channel on fitness.
Creating a blog about the App.
Pages on Facebook and Instagram dedicated to it.
Putting information about the App on various fitness forums.