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Digital Transformation day Minoc - 7 steps to become future proof

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Digital Transformation day Minoc - 7 steps to become future proof

  1. 1. MASTERING DIGITAL TRANSFORMATION 7 STEPS TO BECOME A FUTURE PROOF ORGANIZATION
  2. 2. Hi, I’m Aitor Somers Senior consultant at Duval Union Consulting @aitorsomers aitor.somers@duvalunion.com
  3. 3. W E A R E G H E N T - D U B A I - A M S T E R D A M Business Consultants for a digital world. We work for global clients in different industries. We have a strong European and Middle- East presence. We are pioneers since 2009.
  4. 4. HOW WE HELP YOU BECOME THE FUTURE PROOF ORGANIZATION FUTURE PROOF BRAIN FUTURE PROOF BODY FUTURE PROOF HEART + +• Understanding & insights 
 on impact of digital • Shared by all vision on 
 the future of the company • Clear transformation strategy • Creation of practical roadmap • Assessment of current digital readiness of co-workers • Transformation governance & skills • Revisit of the current 
 channel approach • Strong mothership and agile speedboats • Change current executive mindset • Solve customer problems • Employee centricity thinking • Customer Centricity thinking
  5. 5. THOUGHT LEADING INTERNATIONAL BEST- SELLER, SOLD IN OVER 55 COUNTRIES. 2018 AVAILABLE NOW! G H E N T - D U B A I - A M S T E R D A M
  6. 6. THE WORLD IS CHANGING FAST ARE YOU ABLE TO DEAL WITH IT?
  7. 7. 7 STEPS TO TRANSFORM INTO A FUTURE PROOF ORGANISATION
  8. 8. UNDERSTAND D I G I TA L TRANSFORMATION 1
  9. 9. What do these 4 have in common?
  10. 10. 1995+ MUSIC PHOTOGRAPHY VIDEO RENTAL … 2005+ PRINT MEDIA TV TRAVEL HR … 2015+ RETAIL BANKING/INSURANCE AUTOMOTIVE TRAVEL EDUCATION TELCO FOOD/FMCG HEALTHCARE … 2025ALL SAFE HAVENS WILL BE SUBJECT TO DIGITAL DISRUPTION … WAVES OF DISRUPTION
  11. 11. ARE YOUR ON A BURNING PLATFORM?
  12. 12. You have a C H O I C E Digital Disruption Modeling Business Transformation
  13. 13. You have a C H O I C E Digital Disruption Modeling Business Transformation Fear Insight Direction
  14. 14. Digital Disruption is a story of… %
  15. 15. This is NOT our story YOU THEM We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA!
  16. 16. YOU We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA! THEM This IS our story But your app sucks I want experience Uhh..ok Hey this solves my problem! I don’t want to wait a week NEW
  17. 17. YOU THEM The Tipping Point
  18. 18. CUSTOMER RELATIONSHIP ORGANIZATION MARKET & COMPETITION PRODUCT & BUSINESS MODEL
  19. 19. CUSTOMER RELATIONSHIP ORGANIZATION MARKET & COMPETITION PRODUCT & BUSINESS MODEL DIGITIZATION
  20. 20. CUSTOMER RELATIONSHIP ORGANIZATION MARKET & COMPETITION PRODUCT & BUSINESS MODEL TRANSFORMATION
  21. 21. SCAN YOUR ENVIRONMENT AND DEFINE IMPACT 2
  22. 22. Slicing the Elephant creates Insight
  23. 23. The relationship with the market changes New experiences in product, service & packaging GLASS HOUSE THE PACKAGE THE FROG THE GATEKEEPERTHE TRAVELLER THE CYBORG THE PARTICIPANT The position in the value chain changes New experts and our peers decide what matters Mobile gives access to everything, everywhere, every time People participate, share and co-create their future Technology becomes part of everything we do WHEEL OF CHANGE
  24. 24. SEE THE FUTURE AND DEFINE A NORTH STAR VISION 3
  25. 25. DEFINE A TRANSFORMATION STRATEGY AND TACTICAL ROADMAP 4
  26. 26. CREATE NEW CUSTOMER CENTRIC BUSINESS MODELS 5
  27. 27. IDEATE PROJECTS TO MAKE CHANGE REAL MAP THEIR PROBLEMS START FROM CUSTOMERS IDEATE SOLUTIONS
  28. 28. Stop looking for ideas
  29. 29. Start solving problems
  30. 30. T h e 4 G e n e r a t i o n s
  31. 31. @jcaudron
  32. 32. T h e 4 G e n e r a t i o n s
  33. 33. @jcaudron
  34. 34. T h e 4 G e n e r a t i o n s
  35. 35. @jcaudron
  36. 36. T h e 4 G e n e r a t i o n s
  37. 37. YOU CHALLENGERS The Challengers move into your space, when will you move into theirs?
  38. 38. BUILD A NEW ORGANISATION WITH A DIGITAL LEADERSHIP 6
  39. 39. From ... ... to The Business Digital (at the sideline) Digital in the core
  40. 40. The Business Digital (at the sideline) The Business Digital (at the sideline) From ... ... to
  41. 41. The Business Digital (at the sideline) Digital in the coreThe Business Digital (at the sideline) Digital in the core Digital in the core Digital in the core From ... ... to
  42. 42. FROM AN OUTDATED MOTHERSHIP
  43. 43. From an outdated Mothership TO A MODERN FLEET
  44. 44. From an outdated Mothership THE FLEET NEEDS GOVERNANCE
  45. 45. DIGITAL LEADERSHIP AT THE TOP… …AND DIGITAL LEADERSHIP IN THE WHOLE ORGANIZATION
  46. 46. Reverse Mentorship Senior Junior Years of experience Industry knowledge Business insights Online business models Social media insights Online behaviour insights Digital first mindset
  47. 47. Start measuring digital expertise in every new job interview you organize. Whatever the vacancy is about.
  48. 48. CHANGE CULTURE 7
  49. 49. A WORLD OF UNCERTAINTY
  50. 50. PEOPLE > TECHNOLOGY Digital Transformation
  51. 51. PEOPLE ARE THE VARIABLE CULTURE EATS STRATEGY FOR BREAKFAST - PETER DRUCKER
  52. 52. Case Courage MINDSET MEANS MANDATE “license to win” “license to operate” “license to change” Capital BE BRAVE & CHANGE
  53. 53. QUESTIONS? THANK YOU!
  54. 54. My slides on www.speakersbase.com/aitor www.duvalunionconsulting.com aitor.somers@duvalunion.com

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