What this guide is about:
Today subscription business is taking up more and more areas of e-commerce: clothes, music, movies, cosmetics, food, pet products and more. The key focus of subscription promotion in social networks is real-time data tracking. We can make forecasts and develop a strategy based on right metrics so that the firm would benefit. In this case, the acquisition with a focus on the targeted users is desirable to fine-tune an optimization: acquire as much as possible without overpayments for CAC.
The purpose of this guide is to talk about the important points needed by any marketer working with subscriptions. Next, you will learn:
How to select best creatives
How to deal with traffic buying enigmas
The case study of Scentbird
How correctly tune measurements on Facebook
4 subscription business hacks