Brand Purpose

1. Brand Purpose
FROM POSITIONING TO PURPOSE LED BRANDING
CHANGE

2. Philip Kotler
6-STEP BRANDING CONCEPTUAL MODEL
BRAND
PURPOSE
BRAND
POSITIONING
BRAND
IDENTITY
BRAND
TRUST
BRAND
BENEFICIENCE
BRAND
DIFFERENTIATION
CHANGE

3. Brand positioning
CHANGE
Social Media
Trend
Unknown
Competitive
Landscape
Limitless
Power
OfConsumer
Rethink BRAND PURPOSE

4. PAST VS PRESENT
• Target
• Demographic Profile
• Positioning
• Brand message
• Advertising channels
• Audience
• Interest based segmentation
• Purpose-led
• Conversation
• Social networks
CHANGE

5. CHANGE
CHANGE

6. CLARITY
“To refresh the world…To inspire
moments of optimism and happiness…To
create value and make a difference”
“To create a better
everyday life for the
many people”
“Caring for the world, one person at a
time”
“To organize the world’s information and
make it universally accessible and useful”
“To bring inspiration and innovation to
every athlete in the world. (We believe if
you have a body, you are an athlete). ”
BRANDS WITH POWERFUL MISSION

7. BRANDS WITH PURPOSE
PURPOSE

8. WHY
PURPOSE
“producing environmentally responsible tea”
“providing shoes to children in need”
“manufacturing ethical beauty products”
“feeding everyone with dignity ”
“making clothes in sustainable way”

9. PURPOSE DRIVEN
BRANDING
“Fully envision to
build the future”
WHAT’S YOUR BRAND TRUE PURPOSE?
NOW

10. Our Services
Marketing
Strategy
Consumer
Insights
Brand & Marketing
Development FMCG, Retail,
Consumer Durable
CONSULTING
Business
Development
CorporateStrategy &
CommunicationStrategy
Market
Expansion
COACHING
Corporate
Coaching
Individual
Coaching
Entrepreneur
Coaching
Leadership
Coaching
Thailand, Indochina, Southeast Asia

11. PURPOSE
CONTACT: PARTNER@AIMSPIRELIVE.COM
CLARITY
Thailand, Indochina, Southeast Asia