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DIY WordPress SEO basics

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A few SEO tips for the DIY WordPress blogger.

Publicada em: Marketing
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DIY WordPress SEO basics

  1. 1. WordPress DIY Aimee Jurenka SEO sustainable
  2. 2.  On-page = content, headers, tags  Off-page = link network, content amplification, company listings  Technical SEO = site speed, mobile friendly, schema mark up
  3. 3. Focus  Topic Selection – what to write about  Keyword Research – what words are people already using for this topic  Organization – making sure it is understandable for Google Tools I Use  FB groups, blog comments, media hijacking  The Hoth Free Keyword Tool  Yoast SEO free plug-in
  4. 4. Focus  H1 = what your entire post is about  H2 – supporting topics to H1  H3 – supporting topic of an H2 Tips  Nest all H's  Only 1 H1 per post/page  Most WordPress themes automatically tag your title as an H1  You can change your SEO title if you want an additional tag opportunity with Yoast plug-in
  5. 5. Pictures  Optimize title with keywords  Alt text  Description Tip  Rename all pics with keywords before upload to optimize picture URL
  6. 6. How  Social Media  Forums  Emails Why  Build community of all types  Build community in your niche  Inform community of your latest posts
  7. 7. How  Social Media  News Letters Why  Raise content engagement to improve SERP rank  Inform your Link Network
  8. 8. How  LinkedIn  Quality Directories  GMB Why  Gives you backlinks & provides credibility  Any & all directories that apply to your niche  Intended for brick & mortar but you can cheat
  9. 9. Test for 2-3 second load  Lighthouse Tool  Pingdom Speed Test Tools to make that happen  Ewww Image Optimizer plug-in – bulk optimize then schedule to maintain  Cloudflair – 1 free account: change nameserver to activate, choose Brotli in speed, adjust caching time
  10. 10. Test  Mobile friendly  Mobile load speed  Mobile version has all the content that you want Why  57% of all traffic is now mobile  Decrease bounce rates  Mobile first indexing – Google is now basing the SERP off of your mobile version of your site
  11. 11. How  Schema plug-in  Insert Headers & Footers plug-in with custom json script Why  Easy to use - does not nest info  Can nest main mark-up & then add custom schema in the body of html

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