Company overview

1. 5T Sports Group
The Intersection of Business & Sport.

2. Preparation. Performance. Agility.
The keys to sport are the keys to success. We use them in everything we do.
Sports Business Planning Sports Business Partnerships
Revenue Stream Audits Asset Audits
Business Strategy Renewal Sponsorship Expansion & Retention
Operations Improvement Strategies for Teams and Venues
Sports Product Launch Team & Athletes’ Resources
Product Strategy & Launch 360° Training Center
Distribution Channel Development take2 Merchandise
Marketing Campaigns AthletesVillage.org
Media Strategies Sportcierge™ Services

3. Sports Business Planning
Revenue Stream Audits
Our systematic and thorough approach to
examining current and potential revenue
opportunities gets to the heart of the
matter quickly and effectively.
Business Strategy Renewal
Time to set the bar higher? Identify why
goals aren’t being met? We guide your
team in redefining roles & objectives.
Operations Improvement
A penny saved is a penny earned. One of
our favorite ways to support our clients is
to help them work $marter.

4. Sports Business Partnerships
For Teams & Venues
Asset Audits
We specialize in identifying untapped potential in
corporate sport partnerships. We keep our asset audit
system sharp by staying current with new and
innovative activation and marketing practices.
Sponsorship Expansion & Retention Strategies
Sometimes it’s tough to imagine how to do more – but
imagination is key. We enhance your organization’s
ability to target, attract and secure mutually beneficial
corporate relationships
For Business
Outstanding Communications Vehicles
We design programs that put your company in meaningful
conversations with target audiences. We work with you to
design tools and media that resonate - at the time and
place where the mood is high and the setting is intimate.

5. Sports Product Launch
5T Sports works with you to chart the shortest path to
traction in the market and return on your investment.
Our expertise includes industry intelligence, channel
distribution strategy and tactical marketing and sales
planning – within your budget.
We specialize in working with entrepreneurial
companies in the sports equipment and sports
technology space, and in helping companies reach their
market through dynamic sport platforms.

6. Team & Athletes’ Resources
On-demand Sport Career Training for Athletes
360trainingcenter.com
take2 Recycled items from banners & signage – team,
venue & event revenue
merchandise
Online donation platform for athletes and
sports teams
AthletesVillage.org
Sportcierge™ Single-source support for teams competing in
the Vancouver & Whistler

7. About 5T
In baseball, a five tool player excels in each of the essential skills of the game, making him
an invaluable asset to his team. At 5T Sports Group, we excel in each of the critical elements
of the business of sports, making us an invaluable asset to our clients.
5T’s Senior Management Team
Aileen McManamon
A former automotive industry brand manager and minor league baseball executive, Aileen
combines nuts and bolts experience in business and sports. With industry experience in
automotive, technology and life sciences and operational experience in baseball, cycling,
snow sports, motor sports and golf, she brings a pretty full toolkit to her clients.
Cindy Lund
Cindy heads up our European ops in Munich and brings unbelievable energy to 5T. Her
extensive experience in packaged goods marketing and consumer advertising, along with
excellent connections in major European sports markets make her an invaluable part of
our team. A former collegiate gymnast and fearless skier, Cindy's tenacity for perfection
and detail shines through for our clients.

8. Contact 5T
Vancouver Whistler Munich
Suite 705-318 Homer Street 4838 Casabella Crescent Schaeftlarnerweg 25
Vancouver, BC V6B 2V2 Whistler, BC V0N 1B2 Oberhaching 82041
T 604.692.0920 T 604.922.8260 O (49) 89 6389 3300
E aileen@5Tsports.com E info@5Tsports.com E cindy@5Tsports.com
For New Business Inquiries, please contact:
Aileen McManamon, Senior Partner
e aileen@5Tsports.com