Latitude is a strategic development management consultancy

1. STRATEGIC JOINT VENTURE DEVELOPMENT SERVICES
D E V E L O P I N G V A L U E
AHMAD KHALAF

2. Ahmad Khalaf
Ahmad Khalaf is a joint venture development
strategist. His experience spans over several
countries in the region. His strategic thinking
and business development capabilities helped
to secure mega projects for leading developers
and investors in the UAE.
Ahmad support public authorities, landlords
and investors to identify, secure, structure,
develop and promote market oriented real
estate development opportunities.
In his capacity as a strategic development
advisor, Ahmad searches for promising value
generators, identifies undersupplied market
sectors, analyzes target market segment
profiles and respond with a demand driven
development opportunity. Thus he supports his
clients to substitute competition with
uncontested market spaces.
Previously, Ahmad was heading global
development activities for Bloom Properties,
the real estate development arm of National
Holding, Abu Dhabi, UAE. As the head of global
business development, Khalaf landed $12
billion+ of international, strategic, large scale,
mix-use real estate development opportunities.
Project sizes varied between 5 million square
meters and 40 million square meters of
strategically located sites.
In addition to his role as head of global
business development; Khalaf supported
pre-development activities including, market
research, market analysis, feasibility studies,
asset mix allocation, business modeling, joint
venture partnership structuring as well as
development phasing and planning.
Khalaf co-created several consortiums to
support the development of secured
projects. Partners included grade “A”
international and local real estate
consultants, contractors, architects,
designers, engineers, project managers, and
other real estate development service
providers.
Prior to National Holding/Bloom Properties,
Ahmad, in his role as an independent
consultant supported the set up of several
development companies in the UAE,
including Manazel, Escan and Fanadek. His
scope of work included market research
execution and business strategy formulation.
Ahmad is a REDI Foundation Certified Real
Estate Developer and an MBA graduate from
Cass Business School.

3. P r o j e c t s
Family Hotel- Dubai - UAE
Status: Delivered
Sector: Real Estate development | hospitality
Scope: Market research | feasibility | development strategy
| concept creation | joint venture structure
Value: US$ 200,000,000+
Demand:
• Dubai’s hospitality sector is expanding at a 5.3% annually.
• It currently attracts 12M+ overnight visitors per year.
• Dubai is the fourth most visited city according to
MasterCard overnight visitor analysis, however;
• Family visitors to Dubai are growing at a much higher
rate, estimated at 6.7% annually for the past 5 years.
• Although Dubai offers a multitude of quality hotels,
resort, hotel apartments and furnished apartments none
of these hospitality developments is purely family
oriented. Similarly none of Dubai’s resorts is purely a
“Family Resort”.
Project:
• Develop the first 100% family hotel in the country.
• Cater for families, females and children.
• The hotel is currently under detailed design. Land had
been allocated and lead investors are aligned.
• The project is expected to generate a 22% + IRR.

4. P r o j e c t s
Data Centre- Muscat - Oman
Status: Delivered
Sector: Infrastructure Development | ICT
Scope: Market research | feasibility | development strategy
| concept creation | joint venture structure
Value: US$ 50,000,000+
Demand:
• IT spending is shifting from CAPEX to OPEX.
• Local Demand for Data Centre services including
colocation, managed services, and cloud computing is
estimated @ US$ 200M/year.
• CAGR estimated at 18%+.
• Currently there is no independent, neutral and tier 3 Data
Centre operating in Oman.
• The country is well positioned through a network of
marine cables to service local, regional & int. markets.
Project:
• Address this demand with a build to suit solution.
• The Data Centre is designed on modular principles to
reduce market risk as well as equity investment.
• A four tier expansion model is adopted: 1) private sector
2) gov. & banks, 3) regional, 4) international .
• The project is expected to generate a 28%+ IRR

5. P r o j e c t s
Education Hub- Muscat - Oman
Status: Delivered
Sector: Real Estate Development | Education
Scope: Market research | feasibility | development strategy |
concept creation | joint venture structure
Value: US$ 12,000,000+
Demand:
• Due to the Arab Spring, international students seeking to learn
Arabic Language and/or Middle Eastern Studies are facing a
problem.
• Most used to study in Syria, Egypt, Lebanon and Tunisia.
• The current unrest in these countries opened up an opportunity
for Oman to offer these services.
• Oman is a very secure country. It offers a long track of heritage
and culture and a good fusion of regional cultural influences.
• The market CAGR is estimated at 45%.
Project:
• The campus will offer international students the opportunity to
study fully accredited curriculums in Arabic and Middle Eastern
Studies in collaboration with the best schools in the world.
• Within the campus students can live, study and play.
• The project is under detailed design. Leading education partners
are aligned.
• The project is expected to generate a 30% + IRR.

6. P r o j e c t s
“Permanent Farms”- GCC
Status: R&D Phase
Sector: Land Development | Alternative Investment |Agro
Scope: Market research | feasibility | development
strategy | concept creation | joint venture structure
Value: US$ 36,000,000+
Demand:
• The GCC import 50% to 80% of its food.
• Food prices are volatile. On the long term prices will
continue to rise. The six countries are highly receptive
to food price shocks.
• GCC population is growing at a 3.5% rate, much higher
than the international rate.
• On the contrary, food production is growing at a
negative rate.
• This will increase the ratio of net food imports across all
countries.
• Harsh climate, hot weather and limited fertile land,
increase the difficulties to boost production levels.
• Fresh water is very scarce in the GCC. Underground
water table is depleting quickly due to past domestic
and farming use. Most GCC countries will be out of
fresh water by 2030, making desalination the only
source of water.

7. Project:
• Address this issue with an innovative solution. Currently in the final stages of designing its “temperate farm”.
• Investors will enjoy a plug and play farming solutions.
• The specially designed farms include a combination of vegetable, fruit and meat production systems.
• The Farms are able to maintain a maximum air temperature of 34 degrees Celsius and water temperature of 24 degrees Celsius
extending the productive season by 45-60 days.
• The system consumption of irrigation water is 70% more efficient than current alternatives.
• The design uses a combination of passive control systems and revolutionary natural solutions.
• Power consumption is less than 30% of rival systems.
• The method had been tested on smaller scale with high success rates.
• The Initial development phase is 30,000 square meters to be expanded to 30,000,000 square meters.
• The first commercial project is in final stages of design.
• The project is expected to generate a 35% + IRR.
P r o j e c t s
“Permanent Farms”- GCC

8. P r o j e c t s
Mix-use - 12 locations - Pakistan
Status: Ongoing
Sector: Real Estate Development | Hospitality | Residential |
Commercial | Retail
Scope: Market research | highest & best use analysis |
development strategy | feasibility | concept creation | joint
venture structure
Value: US$ 2,500,000,000 +
Demand:
• With a 6.7% CAGR for the last 5 years, one of the most
dominant family offices in Pakistan intends to expand its
real estate portfolio across the country.
• The projects incorporates the expansion and
redevelopment of one of the largest land banks mostly
located in city centers across main cities across the
country.
Project:
• Address the project with a market oriented development
strategy.
• Plan and design based on specific target market segment
profiles.
• Recommend development based on highest & best use. .
• The project is expected to generate a 30%+ IRR on
average

9. P r o j e c t s
Business Development– Iraq – Mauritius - Georgia
Status: Delivered
Sector: Real Estate Development| Mix Use
Scope: Business Development | Pre-development Support |
Government Relationship Management | Consortium
Creation
Value: US$ 12,500,000,000 +
Project:
Karbala, Iraq: US$ 8 billion, long term, mix-use project
covering a 20 km plot on the shores of Lake Razzaza, seven
km from Karbala City downtown. The project consists of
40,000 residential units in addition to commercial, retail,
hospitality, education, public amenities and other services.
Baghdad, Iraq: US$ 6 billion, high density mix-use project
covering a 5 km plot west of Baghdad. The project consists
of 30,000 residential units in addition to commercial, retail,
hospitality, education, public amenities and other services.
Georgia: US $1.2 billion in the capital Tbilisi as well as the
black sea region. The deal achieved a 70% reduction in
acquisition cost through a mixture of re-zoning, post
payment and phasing structures.
Mauritius: 2 billion, mixed use development project
promoted by the government. The project is an extension of
the current capital and will be developed in partnership with
the government of Mauritius (project is currently on hold by
the government).

10. STRATEGIC JOINT VENTURE DEVELOPMENT SERVICES
D E V E L O P I N G V A L U E
Email: ahmadkhalaf@latitudedevelopments.com
T. +971 5666 57857
http://ae.linkedin.com/in/khalafahmad
AHMAD KHALAF