Tools and Tactics for Audience Building on Facebook and Twitter - Part 4 of 4
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Originally created for an extended workshop at the Greater Manchester Chamber of Commerce, this presentation has been broken out into four bite-sized chunks for easier use. See the other three parts at http://slideshare.net/AhaYourself! Part 1 explains how audience building is intricately tied to the rest of your social media action plan. Part two focuses on five audience-building strategies to use on either Facebook or Twitter. Part 3 dives into ten Facebook-specific tools and tactics for audience building, and Part 4 does the same for Twitter. Please share your feedback and more audience-building ideas here, or at http://facebook.com/AhaYourself. Thank you!
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Tools and Tactics for Audience Building on Facebook and Twitter - Part 4 of 4
- 1. Tools & Tactics for Audience Building on Facebook & Twitter Presented by Allen Voivod Co-owner and Content Lover of Epiphanies, Inc. http://Facebook.com/AhaYourself Part 4 of 4 Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
- 3. One Size Fits All! Or, Tactics You Can Use on Any Online Channel
- 4. Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
- 5. Twitter! Or, ... You Know ...Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 7. Take part in Twitter traditions like #FF
- 8. Flag interests like #ski
- 9. Reference location with #NHEpiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 11. Shows you’re paying attention, in the game
- 12. Shows up in their “mentions” (thanks to the @ reply sign)
- 13. Not “who you know” but “who appears to know you” - KawasakiEpiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 15. TwitDir
- 16. Local Tweeps
- 17. WeFollow
- 18. Twellow
- 19. Twibs
- 20. Use Google for others (and niched ones)Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 22. Twiangulate
- 23. Twibes
- 24. Twubs
- 25. Mr. Tweet
- 26. Twitterholic
- 27. Retweet RadarEpiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 31. Trade shows
- 32. ConferencesEpiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 33. Follower Building Method #6... Monitor & Engage Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 36. Consultants
- 37. Pundits
- 38. Politicians
- 39. LobbyistsEpiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 41. They won’t know you’re mining them
- 42. They’ve done some of the legwork for you already
- 43. You could be doing both of you a favor!Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 45. Can you find complementary businesses speaking to the same Ideal Audience?
- 46. Bonus: New partners and allies! Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 49. Extra variables to consider include:Oversight Policies/procedures Relevance Spam! Social Marketing and Success Strategies – www.AhaYourself.com
- 50. Thank you! If you got information of value out of this presentation that made it worth your time, please: 1. Become a “Liker” at: http://facebook.com/AhaYourself or by cell, text LIKE AHAYOURSELFto FBOOK (32665) to become a Liker 2. Write on our wall and tell the world about one gem you got out this presentation. 3. Check out the other three parts at http://slideshare.net/AhaYourself. Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
- 51. Final Thoughts on Audience Building, Relationships, and Business Success Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com