Originally created for the Greater Salem (NH) Chamber of Commerce, this slidecast applies to entrepreneurs, bold brands, and mission-driven organizations nationwide that are diving into the social media realm.

1. Social Media Crash CourseTrends, Fears, Success Stories, and How They Relate to Your Own Business’Potential and Power Originally presented for the Greater Salem (NH) Chamber of Commerce Presented by Allen Voivod Co-owner and Content Lover of Epiphanies, Inc. http://Facebook.com/AhaYourself Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

3. 65% involved for a few months or less

4. 56% at 6+ hours or more each week

5. Advantages: Generating exposure, increasing traffic, building new biz partnerships

6. Top tools: Twitter, Facebook, LinkedIn & blogs (in that order)Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

8. Our 6-Step Social Media Action Plan

9. Which 8 platforms and channels to know and embrace

10. The #1 super-charging secretbehind the Social Media Matrix

11. What this all has to do with your Search Engine success Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

13. Featured in the “Ask the Experts” series, July AND August ’09 (Amoskeag Business Incubator and the Union Leader, NH’s largest newspaper)

14. Clients include DED, Mattel, EduGuide, City of Rochester, PaladinID, & Comfort Inn, and more...Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

15. Results! Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

17. Overwhelm

18. Time loss

19. Lack of control

20. Negative ninniesEpiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

22. Amazon spokeswoman: #1 apparel item since 5/19 (#4 today)

23. At one point, selling 1000s/day*; currently has 1,600+ customer reviews*Source: Yahoo! News Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

25. 2009 American Customer Satisfaction Index: Biggest gain in their industryFrank Eliason Comcast Director of Digital Care Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

26. 1. Strategy Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

28. Comcast: Deliver customer service, salvage reputation

29. 12in12K: Raise at least $12,000 for one charity per month for a yearEpiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

30. 2. Content Creation Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

32. Promote events

33. Give props

34. Post deals

35. Ask questions

36. Answer questions

37. Offer tips

38. Reveal secrets

39. Get excited

40. Point to partners

41. Tell slice-of-life stories

42. Flirt professionally

43. Spread quotesin other words... say anything! Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

44. 3. Broadcast Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

45. Tools to Automate Broadcasting Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

46. 4. Engagement Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

48. Who will do the talking/listening?(Is there a social media manager? Do multiple people handle the responses?)

49. Where do you draw the line? (What’s discussed publicly versus taken “offline”?)Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

50. 5. Audience Building Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

51. Let Fingers Do Walking Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

52. Use Your Resources Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

54. Revenue/cost

55. Earned media

56. Friends/Followers/ Fans

57. Interactions

58. Number of kittens saved, spayed/neuteredEpiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

59. Your Social Media Starter Kit Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

60. A Few More for Your Radar... Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

61. Social Media “Social media is not about the technology but what the technology enables.” Steve Radick Booz Allen Hamilton Global Technology Consulting Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

62. What’s Possible? Searchability * Expert status * Content leverage * Efficiency * SEO * Dynamism * Conversations * Immediate reactions * Trust * Flexibility * Visibility * Community * Access * Personality * Reach * Scanning activity * Scoping the vibe * Unexpected interests * Discovering style/M.O. * Research * Brand value * Peeks in on your competition * Outreach to centers of influence * Content flow * Traffic resources * Trendspotting * Engaging experiences * Humanity * Connections * Google PageRank boosts * Relevancy * Joint partnerships * Crowdsourcing * Etc.... Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

63. See the Matrix (Psst....It’s all about LEVERAGE!) Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

64. Social Marketing Content Ecosystem Profile & Fan Page Your Handle: ___________________ Brand-friendly, keyword conscious Profile, 160 characters or less: _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ Your Fan Page’s name: _______________________________ Its role, positioning, & purpose: _______________________________ _______________________________ _______________________________ Your BLOG, Your HUB Your Blog’s Top 5 Categories 1. ______________________________ 2. ______________________________ 3. ______________________________ 4. ______________________________ 5. ______________________________ Your Website Pages in Your Core Site Map (i.e. Home, About, Contact, Products, Services, Events, Press, etc.) 1. ______________________________ 2. ______________________________ 3. ______________________________ 4. ______________________________ 5. ______________________________ Complete your Profile 100%: Current position Two past positions  One educational spot  Profile summary & photo  Specialties  At least 3 recommendations Epiphanies, Inc. Social Marketing and Success Strategies – www.AhaYourself.com

65. SEO: Unique URLs Econsultancy: bio, username, first 11 characters, universal search placement, & followers (5 of “18 Observations on Twitter and SEO”) Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

67. Facebook group launches 10/9 (17,000+ members)

68. YouTube Video posted 10/14 (77,000+ views)

69. Nearly 2,000,000 total tweets

70. 10/19, VT Senator Bernie Sanders gets involved

71. 10/21 – lawsuit droppedEpiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

72. What’s the SEO Value? “When visitors land on a page from an exterior link some other metrics are affected: number of unique visitors, number of page views, and time on site. These metrics matter for the search engines more and more....” “Search engines do not index [shortened URLs], but index and pass PageRank to the actual URLs instead.” --SitePoint, “Twitter’s Little Known SEO Value” Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

73. What Now? If you have no employees who can handle this, and if it’s been too overwhelming for you personally to take on so far... It’s not going to get any easier. Salary data source: JobsInSocialMedia.com Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

74. Please...Get Help! Three options: Ramp up your learning curve Find a success partner Turn it over to an expert Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com

75. Thank you! To learn how we can help you get your message, mission, and vision out to your Ideal Audience through online channels – in fun AND profitable ways! - just drop us a line... Write on our Wall at: http://facebook.com/AhaYourself Hit us up on Twitter: @LaniVoivod or @AllenVoivod Comment on the “A-Ha!” Blog at http://www.AhaYourself.com Thanks for watching! And please, share this with anyone you know who can use it in their own business or organization. Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com