1.
©LTIMindtree | Privileged and Confidential 2022
managing
!nnovation
with
Agility
~ Somnath Chatterjee
Global Domain Advisory Lead, Hospitality & Real Estate
~ Soumen Deb
Sr. Project Manager, Digital Engineering

2.
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Zip car, Owned by Avis Budget Group let users
▪ Reserve through App
▪ Locate & unlock car through App
▪ Begin & End trip from App
▪ Lock the car through App before dropping off the car
What Innovation are we talking about here ??

3.
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Princess Cruises, part of Carnival Corp & PLC, introduced a smart medallion which let users
▪ Gain keyless entry to their room
▪ Avail Service which can find them, e.g., get a drink delivered wherever they went
▪ Find their way around the ship
▪ Locate friends & family on board
What Innovation are we talking about here ??

4.
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DJ Pizza Box by Pizza Hut
▪ Uses printed electronics for the controls
▪ Features pitch, volume, a fully functioning mixer
What Innovation are we talking about here ??

5.
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What Innovation are we talking about here ??
Edge, Amsterdam conceived to be the greenest and smartest building in the world
▪ It has 28 thousand sensors and learns about the user’s preferences
▪ The building app can check user’s schedule, recognize their car on arrival, direct them to a parking
space, find a desk & tweak the environment (light, temp) to the user’s liking

6.
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Approach & Roadmap Outcome (examples)
Stakeholders
we Transform as we Perform… we Innovate as we Transform
Portfolio
Leadership
(IT &Biz.)
Engagement
Leadership
Application
Owners
(IT &Biz.)
Engagement
Team
(Func. &
Tech. SMEs)
Employees
(IT &Biz.)
Engagement
Team
(BA, Dev. QA)
Employees
(IT &Biz.)
Engagement
Team
(BA, Dev. QA)
Understand &
Optimize
• Understand as-is applications ecosystem, and
business objectives and the expected alignment
between Business and IT metrics
• Analyze as-is application portfolio
• Identify Business – IT gaps, if any
• Optimize as-is processes to drive better
alignment to business objectives
Challenge & Innovate
Enrich &
Transform
• Enhance as-is application ecosystem
• Identify transformation levers (business & IT)
• Transform operating model (service to product)
• Analyze interdependencies for processes &
applications
• Transform processes & applications
• Transform QA
• Analyze Organization`s growth levers
• Challenge ongoing processes & applications
• Identify opportunities
• Conduct ideation
• Design & pilot prototypes
• Rollout MVPs
Start of
Engagement
~ 6 - 8
months
~ 11 - 12
months
RPA/IPA | Mobility
Enablement | Design
Thinking workshops |
Cloud Enablement etc.
Optimization of Maintenance
Efficiency & Cost (Core
Modernization) | Faster
Decision Making (Data
Consolidation/Intuitive
Reporting)|
Ticket Volume Optimization |
QA Cycle Time Reduction|
etc.

7.
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Types of innovation
Business Innovation
Process Innovation
Maintenance Innovation
Unified command center to facilitate 24x7
maintenance and support including file
folder monitoring, custom Windows service
monitoring, Windows Mount Points auto
discovery, Auto Agent property updater,
automated AD health report etc.
Data Box: A sandbox to enable quick data
exploration, model building and visualization
of model outputs using clustering algorithms
to identify opportunities for elimination &
automation, auto ticket triaging and similarity
matching to route tickets and self healing
Employee Onboarding: To enable seamless
employee onboarding using metaverse to
foster hybrid work culture
7

8.
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Prototyping
Feature
Prioritization
Use case
Formulation
User Journey
Mapping
Visual
Creation
Piloting
Roll out
Industry Trends
Business Vision
User Experience issues
Process Challenges
Maintenance issues
etc.
▪ Growth levers (KPI) to
Idea alignment
▪ Business Criticality Vs
System Complexity
▪ Idea Feedback/
Sponsor Feedback
▪ ROI analysis
▪ User Journey
traversal
▪ Visual creation
▪ Market feedback
Inspiration
Engagement
Team
Engagement
Leadership
Idea Chaos
▪ Market Research
▪ Idea Campaign
▪ Idea-thon
Alignment
Generation Development
▪ Design Thinking
▪ Idea Workshop
▪ Mind maps
▪ Value stream mapping
Idea
Repository
Idea
Evaluation
Refinement Visualization
Legend
!Q-iS framework: !nnovate Quick, innovate Steady

9.
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Key factors impacting the innovation progress
Complexity
of the
Idea
Depth
of
Domain
Level of
Agile synergy
within
the POD
Degree
of
Technical
Expertise
Agility
of
Sponsor
Decision

10.
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Genie On-the-Go: engagement, purchase, loyalty, pay & delivery On-the-Go

11.
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Conceptualization of
“On-the-Go”
experience
for consumers
• Identification of the market need/gap for
“On-the-Go” proposition
• Overcoming the mental barrier that despite
being independently implementable, the
component solutions can be stitched together
to generate a bigger value
• To decide the “hand offs” of the component
solutions to create the BIG PICTURE
What we Achieved & the Challenges we faced

12.
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▪ Design Thinking
▪ Idea Workshop
▪ Mind maps
▪ Value stream mapping
Idea
Repository
Idea
Evaluation
Refinement
What we Achieved & the Challenges we faced
Similarity/
Dissimilarity map
of the solution
across various industry
sectors
• Creation of the “Common Minimum” for
the end-to-end value proposition of the
platform
• Defining the value levers for the platform
• Deciding the appropriate levers for a
transactional pricing model

13.
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Feature
Prioritization
Use case
Formulation
▪ Growth levers (KPI) to Idea
alignment
▪ Business Criticality Vs
System Complexity
▪ Idea Feedback/
Sponsor Feedback
▪ ROI analysis
Alignment
Use stories for
the platform and the
MVP definition
• User Story elaboration
• Developing the pricing model and analyzing
the breakeven point
• Calculating the ROI of the platform
considering various levels of business
growths of the clients/prospects belonging
to various industries
What we Achieved & the Challenges we faced

14.
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User Journey
Mapping
Visual
Creation
▪ User Journey traversal
▪ Visual creation
Visualization
End-to-End
Visual map
of the solution
based on the definition
of the ‘common
minimum’
• Creation of the end-to-end “User Journey”
for the MVP
• Designing the visuals for component
solution for the B2C interaction that would
cause minimal disruption to the user journey
for a guest/passenger/consumer across their
existing brand app
What we Achieved & the Challenges we faced

15.
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Prototyping
Piloting
Roll out
▪ Market feedback
Development
What we Achieved & the Challenges we faced
A working
prototype
covering user stories
that cuts across
various industry
sectors
• To get the props (Standee/posters/tent
cards etc.) ready for the prototype to be
demonstrated
• To ready the test data for and end-to-end
demonstration
• To conduct the demonstration of the entire
prototype for all the 3 solution components
over digital communication platform

16.
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©LTIMindtree | Privileged and Confidential 2022
Thank You!