It's probably not the best way to evaluate a company, but... well, it's what people do.
In case you missed it, here's your chance to check out one of our most popular ebooks of the year, 30 Examples of Brilliant Website Homepage Design - and see how dozens of small-to-midsize businesses have put their best feet forward.
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For any given company, the homepage is its virtual front door...
• If a new visitor doesn't like what they see, their first reaction is to hit the "back" button. Don’t let that happen!
• That’s why your homepage is undoubtedly one of the most important pages on your website.
• Flip through these 30 examples of brilliant website homepage design to inspire your own homepage design strategy