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PASSIVES
DETRACTORS
PROMOTERS
KEY
INFLUENC
ER
THE POWER OF THE INFLUENCER
www.unfunnel.comAGILEMARKETINGINMOTION
BLOG STORY post on
website home page
20,000
unique visitors
KEY INFLUENCER
tweets story to their
2,500 followers
2.2 Million
impressions
1.2 Million
impressions
10.6 Million
impressions
MAJOR BLOG picks up story,
audience of 120,000 visitors
TOTAL REACH
TWITTER FOLLOWER posts the story on
their Facebook Wall 1,200 followers
CRITERIA FOR AN INFLUENCER
How fast can this person reach everyone in the network?
How many people can this person reach?
How many top influencers are in their network?
How often does this person connect
with their networks?
What percentage of the people
do they directly message?
total people influenced
14,020,000=

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The Marketing Power of the Social Influencer [INFOGRAPHIC]

  • 1. PASSIVES DETRACTORS PROMOTERS KEY INFLUENC ER THE POWER OF THE INFLUENCER www.unfunnel.comAGILEMARKETINGINMOTION BLOG STORY post on website home page 20,000 unique visitors KEY INFLUENCER tweets story to their 2,500 followers 2.2 Million impressions 1.2 Million impressions 10.6 Million impressions MAJOR BLOG picks up story, audience of 120,000 visitors TOTAL REACH TWITTER FOLLOWER posts the story on their Facebook Wall 1,200 followers CRITERIA FOR AN INFLUENCER How fast can this person reach everyone in the network? How many people can this person reach? How many top influencers are in their network? How often does this person connect with their networks? What percentage of the people do they directly message? total people influenced 14,020,000=